Colgate Marketing Report: Market Analysis, Strategy, and Extension

This report provides a comprehensive analysis of Colgate's marketing strategies, market share, and brand extension. It begins with an introduction to the company, followed by an examination of its market share and size, and an application of the Ansoff matrix. The report then delves into the company's target market, PESTLE analysis, and brand extension strategies, including product packaging and logo considerations. The conclusion summarizes the key findings and emphasizes the importance of marketing principles. References from various authors are also included in this report.

TABLE OF CONTENTS
INTRODUCTION
Market share and size
Ansoff matrix of Colgate
Description of target market
PESTLE Analysis
Brand extension
CONCLUSION
REFERENCES

INTRODUCTION
The term principles of marketing depend upon various marketing
ideas which is used to effective marketing strategy (Berkowitz,
2021).

COLGATE
Colgate is an American brand principally used for hygiene
products which are named as toothpaste, dental floss and
many more and it was manufactured by 1873. it is
important for consumers for whitening teeth and provide 12
hour protection.

MARKET SHARE AND MARKET SIZE
Market oral care about 16% in fast moving consumer
goods and services and it is occupied almost 53% of
market in 2017. The market size of Colgate is USD 17.75
million and it is projected in USD is 21.99 million during
their forecasting period of time.

ANSOFF MATRIX OF COLGATE
 Market penetration
 Market development
 Product development
Diversification

TARGET MARKET
Market segmentation is a practice that will be dividing
some potential customers based in their characteristics and
preferences. It helps to create more efficient and cost
effective marketing strategy (Evans, Bratton and McKee,
2021).

PESTLE ANALYSIS
It is a tool which is used by macro environmental factors
which may be directly impact of certain industry (Grubor and
Jakša, 2018).
Political
 Economic
 Social
 Technological
 Legal
 Environmental

BRAND EXTENSION
Product packaging: It should be include quantity of
product, methods to be manufacture, place and
manufacturing date, product fitness and some
endorsements by people or firms (Nguyen, 2020).
LOGO

CONTINUE..
The comparative analysis of brand extension with new
sector market are certain things are to be identified which
are described below:
 It helps to increase the probability of distribution.
 It would be enhance promotional expenditures.
 It should be low for packaging and labeling efficiencies.

CONCLUSION
As per above information, it has been concluded that
marketing is an activity to promote buying and selling of
particular product or service.

REFERENCES
 Berkowitz, E. N., 2021
Evans, D., Bratton, S. and McKee, J., 2021
Ferreira, J. and Sousa, B., 2020
Kaser, K. and Oelkers, D. B., 2021
Lee, N. R. and Kotler, P., 2019

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