Effective Group Collaboration Using Business Model Canvas

The report delves into the utilization of the Business Model Canvas as a strategic tool for entrepreneurs to design, analyze, and develop business models with an emphasis on sustainability. The canvas is broken down into nine pivotal elements: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. Each element plays a crucial role in ensuring the business model addresses market needs effectively while maintaining financial viability. The report also examines practical applications through group discussions aimed at fostering understanding among team members regarding their roles and responsibilities within the model framework. Additionally, it highlights methods for achieving successful outcomes via regular meetings, presentations, and clear communication channels such as emails. Ultimately, the Business Model Canvas is affirmed as an invaluable tool in crafting business strategies that are not only innovative but also sustainable.

The individual
Reflection

Table of Contents
INTRODUCTION...........................................................................................................................1
Defining UniFix......................................................................................................................1
Process of developing Business canvas model.......................................................................1
Evaluating skills according to Belbin's Team role.................................................................3
Group interaction ...................................................................................................................5
Successful outcomes ..............................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8

INTRODUCTION
A well build business canvas model aid in streamlining planning, development and
execution across business (Joyce and Paquin, 2016). It helps in aligning business objectives and
obliterating inconsistencies between the various people who contributes to business activities. In
accordance with this context, the following report will be the reflection report on business canvas
model build on Unifix by our group. Developing business canvas model is not an easy task as
each and every activity and stakeholder associated with it must be aligned appropriately and
precisely. The reflection will be on the process of developing the business canvas model and our
role within it. In light of the reflection, the steps that will take to ensure a successful outcome
will be assessed in this assignment.
Defining UniFix
UniFix is the technology repair service provided to students by students. It is an in-house
university programmes that allows for university students to gain work experience whilst on
university campus undertaking a degree. The brand will enable opportunity to expand
programme to other universities. It helps in creating convenient location for technological repair
for students. The business objective of UniFix is to develop a university programme that allows
students of university to develop work experience skills through technology repair service to
their peers.
Process of developing Business canvas model
As I have stated earlier, developing business canvas model was not an easy task. In order
to develop the precise and appropriate business canvas model, we have divided the task
according to the group. Value proposition of UniFix was the responsibility of Barbara, making
customer relationship and designing customer segments was the duty of Alex, formulating
distribution channels was the role done by Kadiye, formulating cost structure and revenue was
the duty of Shahan, key partners was identified by Poupouchie, key activities and key resources
was identified by Jamil and eventually conclusion was jotted by Barbara. While working in the
team, I gained an important lesson of collaboration and team work. Each and every member in
the group was coordinating accordingly and precisely which leads to the success of the business
canvas model. The Business Canvas model and the role of every member is described below:
Key Partners Key Activities Value Customer Customer
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Poupouchie Jamil Propositions
Barbara
Relationships
Alex
Segments
Alex
Key Resources
Jamil
Channels
Kadiye
Cost Structure
Shahan
Revenue Streams
Shahan
The above figure shows the business canvas model of UniFix and the role of group
members to accomplish the activities for developing the model effectively and efficiently. My
role was to design the value propositions and jot conclusion of the model. In business canvas
model, it is considered as the first step of formulating the model. Unique Value proposition is the
promise the brand is giving to its audience and customers. It is important aspect and one had to
carefully identified the unique value of the organisation. In this context, I had carried out in-
depth study of the subject area and analysed and identified the key value proposition which I
have discussed in the Business Canvas Model. The value proposition I have made for UniFix
helps in conveying the value of service, explains how the product and service is better than the
competition and it also assists in guiding the students of universities about the purpose and
objective of the organisation (Burns, 2011). Intrapreneur refers to a manager within a company
who promotes innovative product development and marketing. I played the role of value
proposition in the current Brand Me project which is different from Intrapreneur skills. If I
worked as an Intrapreneur in an organisation with a market culture and rational goal model, it
would make a great difference. Working as a manager is difficult task and it is very important for
me to frequently coordinate and communicate with my team.
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Evaluating skills according to Belbin's Team role
Belbin suggests that, by understanding our role within a particular team, we can develop
our strengths and manage our weaknesses as a team member, and so improve how we contribute
to the team.
Action oriented: Shaper are those who challenge the team to improve. Belbin classified action
oriented into three forms which are shaper, implementer and finisher. In this sector, Kadiye and
Poupouchie has been placed. Poupouchie was shaper and Kadiye was finisher and implementer
in the project.
People Oriented: Belbin classified people oriented roles into three forms. These are coordinator,
team worker and resource investigator. In this area, Jamil and Sahan has been placed. Jamil was
the resource investigator and Sahan was team worker and coordinator.
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Thinking Oriented: It is classified into three form which are plant, evaluator and specialists. I
and Alex has been placed. I was the evaluator and specialists and Alex was the plan and the
creative innovator.
The business canvas model was prepared on UniFix, which is the repair shop made
specifically for the students of universities where they can make any technological repair. By
joining UniFix Programme the university's technological repairs scheme which provides an on-
campus service for students. In key partners category of canvas model of UniFix, Poupouchie
identified key partners of the brand which were Universities, technological component suppliers.
Key partners of the model describes the partners of the business who have direct and indirect
contribution towards the growth and development of the business organisation. In key customer
category which was the duty of Alex, identified the key customers of UniFix. They were
students, staff and members of public.
The key activities and key resources was designed by Jamil, he identified marketing
promotion as the key activity and funding, support from key partners and technological
components as the key resources. Budget planning was the duty of Shahan . The cost reduces
over time with use of economies of scale and income from provision of service. The distribution
channel was the duty of Kadiye in which direct distribution of the services and experienced has
been explained. In this way, the whole business canvas model for UniFix has been prepared
efficiently. Business canvas model helps in planning, allocating and directing the manager or
owner of the organisation about the key activities, partners, resources, cost structure, revenue,
distribution channels, customer relationship and customer segmentation. This helps the
organisation to follow the precise steps through which they can accomplish desired aims and
objectives.
As I have stated earlier, developing business canvas model was not an easy task. In order
to develop the precise and appropriate business canvas model, we have divided the task
according to the group. For creating value, we have considered students, staff and members of
the public. Our most important customers are students as the business has been build while
considering their needs. For the development of idea business canvas model tool has been used.
The tool was helpful as it helps in development of the new business idea which was UniFix.
With the help of business canvas model, we were able to accomplish our desired aim and
objectives. In this way, the whole business canvas model has been made.
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At first, it was difficult for me to decide which activity or category will be covered by
whom. The group discussion has been made and many disagreements has been observed in the
group (Toro-Jarrín, Ponce-Jaramillo and Güemes-Castorena, 2016). This creates a huge
confusion in the group. In order to eliminate the issues, opinions of every team member has been
taken and the categorisation of activities has been made by me. Team members were assigned for
their roles and duties. The role and duties of team members are as follow: Value proposition of
UniFix was the responsibility of Barbara, making customer relationship and designing customer
segments was the duty of Alex, formulating distribution channels was the role done by Kadiye,
formulating cost structure and revenue was the duty of Shahan, key partners was identified by
Poupouchie, key activities and key resources was identified by Jamil and eventually conclusion
was jotted by Barbara. Group interaction is the important process in group work. Without proper
communication and interaction with the group, it is difficult for me to coordinate appropriately.
For designing the project, we conduct group meeting every day to interact with each other and
demonstrate the achievements.
With the help of appropriate group interaction and communication I was able to
formulate the business canvas model for UniFix effectively and efficiently. It was because the
effectiveness in the team work and good coordination, the group project was successfully
completed. It implies that in order to accomplish the aims and objectives of the group work, it is
very essential and crucial for the team to work collaboratively and efficiently. In order to
formulate the model and developed it effectively, group interactions plays crucial role. I with my
team made constant communication with each other and show status of progress so that
confusion and contradictions can be obliterated. In this way, I was able to accomplish the aim
and objective of the business canvas model.
From the above activity, I have gained immense experience regarding working in teams.
My role as an evaluator was challenging as I have to monitor team activities and evaluate it so
that the effectiveness in the Brand Me project can be enhanced. I have learned how to work,
communicate and interact in team which could help in me in my future role as manager. I lack
allocation and delegation skills which I will improve through proper practice and team working.
Group interaction
In order to conduct group interaction within people who are working in the business
canvas model, all the members of the team were assembled. A meeting was held among team
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members in order to distribute the work of this model among them. The key roles, responsibility
were given to the team members. Some team members were given the responsibility to conduct
research about this model so that they would be able to get to know more about this model.
However on other side the responsibility was given to the individual to validate the assumptions
of the model with the customers in order to get it right. Some members were give the
responsibility to develop business plan while some were given the responsibility to identify the
key resources, budget, millstone etc in this canvas model. In a team the group discussion was
done in order to make the communication within team members effective. The group discussion
was conducted once in week in which it was mandatory for all the members to attends that
group discussion. In the group the discussion the various things such as the progress of the mode,
difficulties that is faced by each team members while working in this canvas model is discussed.
Each of the team members is given a chance to represent their view point in the group
discussion. The issues that is been faced by them in their department is being sorted out in the
group discussion that is taking place in the meeting.
I think in the group interaction attention was paid to make the coordination among team
members effective. The reason why this group discussion was held once in a week was that to
develop trust and coordination among team members. The importance of time-management was
also explained to the tea members during this group interaction. In any work time plays an
essential role and within that time the work that is given need to be completed. I think the team
members will get to know more about each other in the group discussion that is held once in a
week and more coordination will be there among them while working towards this model. In
case if any dispute was found among team members regarding their viewpoint then the special
meeting was held in order to sort out their differences. The aim of this group interaction was to
make sure that as team the group members are working in this model. The e-mails were also used
in order to communicate with group members. To the individuals the e-mail was sent to find out
the progress of the work in which they are working. The presentation was also given in order to
develop proper understand of this model among team members. I think in the group interaction
initially the issue was faced as all the team members were not knowing each other and their way
of thinking was also not same .So, it was difficult to mange them during initial stage. But slowly
when they get to understanding each other and the way of working in the group discussion .So,
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the group discussion, presentation, e-mail were the ways that were use din order to make
communication among team members effective.
Successful outcomes
I think the meeting, presentation need to be held once in week among team members in
order to achieve the successful outcomes. All the dispute or any sort of misunderstanding that is
taking place within team members need to be sorted so that there is no negative impact is there
on the work. I think that in a group discussion that is taking place each of the team members
need to be given chance to present their idea or view point or any of the issue that is bee faced by
them while working in this model. The viewpoint or problem that is faced by the each members
need to be sorted in these group discussion or meetings .This will have a positive impact on the
team members and there involvement in their work will be more. The motivation and
encouragement need to be given to the team members for their good work as they will feel that
their work is being appreciated. All these ways can help to achieve successful result.
CONCLUSION
Thus summing up the above report it can be concluded that business canvas model is a
toll which can be used to develop and analyse the business models. In the customer segment
comes the customer and users that will be served by this business model. The value that is being
offered by this model will come in value proposition. The resources that will be used in the
model will comes in the key resources. The group discussion will be taking place among team
members in order to explain them their key roes and responsibility in this model.
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REFERENCES
Books and Journals
Burns, P. 2011. Entrepreneurship and small business. Basingstoke: Palgrave
Macmillan.
Joyce, A. and Paquin, R.L., 2016. The triple layered business model canvas: A tool to design
more sustainable business models. Journal of Cleaner Production, 135, pp.1474-1486.
Toro-Jarrín, M.A., Ponce-Jaramillo, I.E. and Güemes-Castorena, D., 2016. Methodology for the
of building process integration of Business Model Canvas and Technological
Roadmap. Technological Forecasting and Social Change, 110, pp.213-225.
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