Report: Roles of HR, Marketing and Finance Functions in Amazon

This report analyzes the roles of HR, marketing, and finance functions within organizations, using Amazon as a case study. It details the responsibilities of HR in attracting, hiring, and developing employees; the marketing function's role in promotion, market information management, pricing, and product development; and the finance function's involvement in financing, dividend, and liquidity decisions. The report also examines collaborative working practices, emphasizing teamwork and shared objectives across departments. Furthermore, it discusses the role of financial management and reporting in planning, capital management, and risk management. The conclusion summarizes the importance of collaboration and effective management in achieving organizational goals. This report is contributed by a student to be published on the website Desklib.

Describe the role of HR Marketing and finance functions within
organisations Develop an understanding of collaborative working
practices Demonstrate k

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Role of HR, Marketing and finance functions within organisations......................................1
Understanding of collaborative working practices.................................................................3
Role of financial management and reporting within the organisation...................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
Collaborative working is known as the partnership working that covers variety of the
different ways that two or more than two different company work together. The collaboration
can be occurring among the different departments, units and companies. The collaboration are
partners and temporary change with the circumstances. Several collaborations arise due to the
one person or the group is mainly possessing skill set that other cannot be provided. Amazon is
multinational technology firm based in Washington (Apiyo and Kiarie, 2018). The main focus of
this company is on cloud computing, e- commerce, artificial intelligence and the digital
streaming. This report is going to explain about main Role of HR Marketing and finance
functions within organisations. There will be discussion regarding Understanding of
collaborative working practices within an organisation.
MAIN BODY
Role of HR, Marketing and finance functions within organisations
In an organisation, there are different departments and their main focus is on enhancing the
productivity and profitability of an organisation. Company is made up of the various departments
or functions. Each contributes to running business in a successful manner. In Amazon company,
HR, Marketing and Finance are the different functions and their role are different from the each
other but their focus is on attaining the common objectives (Giannakis, Harker and Baum, 2015).
Role of HR function within Amazon
 Attracting candidates in the role of the HR and this can be done only by branding himself
or by promoting it through different ways like advertisements and get customers attracted
with it. Amazon provides various offers to the customer and free and the early delivery of
the goods.
 Hiring from within an organisation is also a key role of the company to attract the people
by giving them promotions as they have already full knowledge about the company and
helps in boosting the confidence amazon hire the person from inside the only so that
strong relation can be maintained (Kozlenkova and et. al., 2015).
 Performance appraisal is a tool which helps the employees to perform in their best ability
and create a good working environment without creating any conflict and chaos in the
organisation. It helps in removing the communication gap between the seniors and the

subordinates. Amazon helps in creating the good relationship and give them an appraisal
so that they are motivated and work with the full ability.
 Learning and development programmes are organised so that the employees can generate
the new skills and perform in a most suited manner which gave them a desired result.
Training and development helps in increasing their knowledge. Amazon organise a
training and development programmes which help in increasing the skills of the
employees so that they give a good result in the future (Lawler III and Boudreau, 2015).
Role of Marketing function within Amazon
 Promotion is the marketing function which help in creating the brand awareness and
make the customers to know about the product regarding the brand also. It helps in
raising the company profile of the organisation and helps in creating the public relations
with them. Amazon can have promoted by advertising and by writing the contents so that
the customers get attracted easily.
 Marketing information management is role in which the information is gather from the
market regarding the target customers and their tastes and preference regarding the
product. It helps in finding the product that is most used by the customers. In amazon
regular search of the products by the customers helps in finding the most search product
and providing the discounts on them (Pareek and Rao, 2015).
 Pricing has an important role in the marketing function as price is the only source person
decide whether they have to purchase the product or not. Price brings the confidence in
the people regarding the product and lower the price the people get more attracted to it
otherwise they switch to other. Amazon provide daily discounts and offers to the
customers based on their preferences and choice and help in providing the products at
lower cost.
 Developing new product is also the role of the marketing by which the people get
attracted in the most suitable manner with that product and making them aware about the
product. Amazon sells new products to the customers and they get easily attracted with
them and purchase them.
Role of Finance function within Amazon

 Financing decision: It helps the company to decide from where we have to raise the
funds from. There are two main source of financing decision equity and borrowed. Short
and long term decision can be made easily from the financing. Amazon can take the
financing decision properly so that they can easily invest on the brand and future decision
regarding the company can be made.
 Dividend decision: It helps in taking the decisions regarding the cash in what form the
cash are return to owners. It helps in deciding the profit and amount paid out of the
dividends are to be decided so that decisions can be made properly. Amazon offers the
discounts when there are huge sales it increases the profit and paid to them so that the
morale of the employees increases and do the work with full efficiency.
 Liquidity Decision: It helps in making the decision regarding the firm liquidity and its
ability to pay the money of all the bills and the debts of the company and have an amount
of money reserved by the company to meet all its unforeseen challenges in the near
future. Amazon helps in taking the decision for the secure payment and raise the sales
when it is a peak time and the customers are purchasing so many products like occasions
or starting days of the month at that time the company can earn the profit.
Understanding of collaborative working practices
Collaborative working mainly covers variety of different ways that two or more than the
two different departments can be work together. In this, options are range from the alliances and
informal networks by joint delivery of the projects to full merger. The workplace collaboration is
mainly organised teamwork which mainly assure that the team members are work together to
make the effective decisions. It is related to working together with the one or more than the one
person to be finish task or project or develop the ideas (Wilton, 2016). At workplace,
collaboration occurs when the two or more than the people are work together towards common
objectives that advantages team or organisation. In Amazon company, all the departments are
working together and their focus on attaining the set objectives. The collaboration among the
departments is more than cooperating with the other team at workplace. This mainly consists the
shared vision, in-depth understanding and the mutual respect of role of each other in project with
aim to attain better business outcomes and also effective customer experience. The main focus of
Amazon is to provide the better quality of products to customers at reasonable cost. This

company assures to give delivery of products within given period of time so that customers can
be satisfied.
Role of financial management and reporting within the organisation
Financial management helps in taking the financial decision and have a proper control in the
organisation so that the amazon can make the decision in a proper way. Amazon helps in proper
planning of resources so that there is no wastage of the time and disappointment of the people
and can take the decisions easily. Planning of Finance helps in understanding the needs of the
amazon. Capital management in the organisation is very important and help in finding capital
required in the company like in amazon if the products are out of stock they are observed before
only and make them available in the stock. Risk management is very important for the
organisation to have long term planning because more the risk more the profit will be generated
by the company in a better way. Sometimes Amazon takes a huge risk by offering a discounts on
the heavy products in off seasons which help them sometime in generating their profit and
sometime have loss to them.
CONCLUSION
It has been concluded from the above mention report that working in the collaborative
helps in make the coordination among different departments at workplace. This helps in attaining
the set aim and objectives within given period of time. There has been discussion about the
different roles of HR, marketing and the f8inance function within an organisation. Main role of
human resource is to hire the well talented and qualitied employees which can able to provide the
better experience to the customers. Marketing functions role is to develop better marketing
strategies and also promote the services so that customers can be aware about the firm. Finance
function focus on arranging the money so that the other departments can able to perform their
different functions in an effective manner. There has been discussion regarding the different role
of the financial management and reporting within the organisation to make the business
successful.

REFERENCES
Books and Journals
Apiyo, R. O. and Kiarie, D. M., 2018. Role of ICT tools in supply chain performance.
Giannakis, D., Harker, M. J. and Baum, T., 2015. Human resource management, services and
relationship marketing: The potential for cross-fertilisation. Journal of Strategic
Marketing.23(6). pp.526-542.
Kozlenkova and et. al., 2015. The role of marketing channels in supply chain management.
Journal of Retailing.91(4). pp.586-609.
Lawler III, E. E. and Boudreau, J. W., 2015. Global trends in human resource management: A
twenty-year analysis. Stanford University Press
Pareek, U. and Rao, T.V., 2015. Designing and managing human resource systems. Oxford and
IBH publishing.
Wilton, N., 2016. An introduction to human resource management. Sage.
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