MGMT 231 Sales: Colliers International Eco-Huts Project Proposal

This project presents a service solution by Colliers International, proposing the construction of eco-huts along the North Saskatchewan River in Edmonton, Canada, and pitching this project to Dragon's Den for funding. The report provides an overview of Colliers International, its services, and the rationale behind the eco-huts project, which aims to cater to tourists and enhance the economic value of the city. The project details the features of the eco-huts, including scenic riverside views, culturally inspired decorations, and environmentally sustainable practices, along with various amenities like private river banks, pools, and massage parlors. The positioning strategy focuses on establishing Colliers International's brand in the target market through advertising, social media, and seminars. The customer strategy involves promotional offers and yield management. The presentation strategy outlines a six-step plan, including pre-approach, approach, presentation, objection handling, closing, and follow-up. The project concludes with a five-year sales and profitability projection and emphasizes the need for stakeholder support in Edmonton and Canada. References to relevant research are also provided.

MGMT 231 SALES
NAME OF THE STUDENT
NAME OF THE UNIVERSITY
AUTHOR NOTE

INTRODUCTION
 The primary aim of this presentation will be to come up with a potential service
solution to meet the current needs of a target market and to present that service to the
Dragon’s Den for possible funding
 Dragon’s Den is a television series from Canada, where people with business
propositions come up with fresh ideas and hope that those ideas will be interesting
enough for one of the dragons to give them thousands of dollars
 The service is new to the market place of Edmonton, which is the capital of the
province of Alberta in Canada
 The report will provide a brief introduction about the company, which is Colliers
International

ABOUT THE ORGANIZATION
 Colliers International is one of the leading real estate services and investment
management organization, which have its presence in 68 countries
 There are more than 14,000 people who are working jointly to provide expert
services and advices to maximize the value of the property sold by them for
owners, real estate occupiers and investors
 The organization delivers a wide range of services to owners, real estate occupiers
and investors across all sectors worldwide
 Now the organization is planning to invest in a project of their own
 They would build some eco-huts in the bank of the river of North Saskatchewan,
which will add value to the tourists who visit the city of Edmonton

ABOUT THE PROJECT
 This type of accommodation is available in the other parts of the world like India, but
would be a brand new accommodation facility in Canada
 It would help to accommodate different type of people, mainly tourists, and would
help to increase the economic value of the place
 The tourists who visit the place wold love to enjoy a never-before experience of
staying in these eco-huts
 The eco-huts would charge very less amount from the people, and would be booked
online from the newly built official page of the organization of Colliers International
 The cost of accommodation would start from 100 Canadian Dollar to 200 Canadian
Dollar

FEATURES OF THE
PROJECT
 The major features of here would include a scenic beauty of the riverside
 The decoration of the eco-huts which would be made by state-of-the-art technology,
which would reflect the culture of Edmonton City along with the history of Canada
 The accommodation facilities would maintain the standards of the environment
sustainability
 Private river banks would be provided to the front sided eco-huts, which would be the
most expensive ones
 Pool deck swimming pools would be there to the front-sided eco-huts, with tropical
garden space and playing arena for the children
 Separate massage parlors would also be there for men and women

POSITIONING OF THE SERVICE
 Colliers International need to establish their position for them in the mind of the
target customers
 The positioning should provide one simple and consistent message to their target
market
 It will help to differentiate the organization from the competitors available in the
market place
 The focus of the organization would be on overall level and trend of demand along
with demand of that geographical location
 The size and the potentiality of the market segments need to be identified, through
which the needs and preferences of the tourists or people who visit the city of
Edmonton
 The positioning of the fresh innovative service must match the spending capacity of
the organization and its resources, goals, limitations and vales

POSITIONING MAP

TARGET MARKET AND AWARENESS
 Colliers International possesses a global brand identity as well as brand equity
 It would be easier for them to aware their target market by giving advertisements in
their official page along with giving advertisements in their official social media
pages of LinkedIn, Twitter, Instagram and YouTube
 A separate page would be created in their official website, where all the details of the
offerings and bookings would be given
 They also would send emails and messages to their huge database or client lists
 They need to open an account in Facebook, otherwise they would lose those people
who follow the social media through Facebook only
 Another thing which the organization could do is organizing seminars related to real
estate services and investment, which would help to attract more investors as well as
guests apart from pitching their plan in Dragon’s Den

CUSTOMER STRATEGY
 The most attractive strategy that the organization of Colliers International would be to
offer promotional offers to a particular number of people, and flat discounts in off-
seasons
 An effective yield management system need to be followed by the organization, where
the management need to understand the booking patterns along with the segment-
specific buying patterns of the tourists or guests
 Cross promotional sales strategy would also need to be followed by the organization,
where Colliers International would sell their eco-huts to the customers or clients who
already possess their services and are looking for vocational tours in the city of
Edmonton

PRESENTATION STRATEGY
 The six-step presentation plan, which would involve the pre-approach, the approach,
the presentation, the objection, the close and the follow-up
 It would help to gather information about the potential prospects and turn them into
regular customers
 The attention of the buyers would be gained by giving promotional advertisements in
the official website of Colliers International apart from giving promotional messages
in the social media pages of the organization
 Open-ended questions would be used that would help to incorporate the four-part
need satisfaction model
 The property would be built according to the requirements of the tourists who would
be asked questions about their basic needs and wants of living beside a river and type
of accommodational facilities needed by them

CONCLUSION
 The service provided in the form of eco-huts by Colliers International would be a
unique one and would be a first-of-its-kind in Canada
 The 5-year sales and profitability projection of the overall project would be 50-
100 Million Canadian Dollar
 Before everything, the idea needs to be liked by various shareholders present in
the market places of Edmonton city as well as in Canada, to invest in the project
that would be co-founded by the organization of Colliers International

REFERENCES
 Daly, P., & Davy, D. (2016). Structural, linguistic and rhetorical features of the
entrepreneurial pitch: Lessons from Dragons’ Den. Journal of Management
Development, 35(1), 120-132.
 Kim, S. H., & Seo, J. W. (2014). A study on mountain eco-village revitalization
through social economic promotion. Journal of Korean society of rural
planning, 20(3), 21-31.
 Lee, S. H. N., Kim, H., & Yang, K. (2015). Impacts of sustainable value and business
stewardship on lifestyle practices in clothing consumption. Fashion and Textiles, 2(1),
17.
 Taylor, N. (2013). Eco-villages: dream and reality. In Sustainable Communities (pp.
41-50). Routledge.
 Xue, J. (2014). Is eco-village/urban village the future of a degrowth society? An urban
planner's perspective. Ecological economics, 105, 130-138