Colombo Beach Resort: Communication Challenges and Strategies

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The company is planning out to start with its new venture that is beach resort in Colombo Sri Lanka but
due to unfortunate terrorist attacks on the luxury resorts tourists are now hesitating to visit Sri Lanka
which is affecting business of hotel and resorts badly Borden et al. (2017). It is important for hotel to
identify the challenges related to communication and what are the barriers. Communication is really
important for every organization and it should be handled well. Some of the common challenges which
are faced related to the communication are physiological barriers, emotional barriers, cultural barriers,
and perception barriers. All these challenges or barriers are required to be addressed with the
development of the strategies. These strategies include developing better understanding of the tourist
needs, better security framework must be developed which provides surety to the tourists that they are
completely safe and secure in the hotel, by making sure that routine inspection of the hotel is conducted
that can be helpful in identification of any mishaps occurring in the hotel, the usage of the social media
can be done which can be helpful in communicating with the tourists all over the world. Social media is
considered to be strong communication tool and this tool if handled properly and wisely and be profitable
for the organization. By using the strategies on social media with the motive to attract tourists by posting
attractive images, video and offers for the tourists will be helpful in promoting the newly opened resort
(Ozer et al. 2017).

Culture has a very strong influence on the communication and negotiation because tourists visit another
places or country to experience the new culture and therefore it is really important that the culture should
be used as a negotiator. Some of the strong influence culture is having on communication involves the
behavior of the people, past experience which is faced by the country will affect the culture as Sri Lanka
was attacked by the terrorist this is the reason that now tourists are not comfortable and secure enough to
travel to Colombo. Perception is also having a strong influence because the perception set up the tourists
is very hard to change therefore it is important to make sure that perception built should be positive. Apart
from this the global communication and globalization are also affecting the culture in some manner. The
hotel should be considering all these cultural influences in order to make sure that strong communication
is developed. Culture can be affect negotiation because there are several negotiation factors like attitude,
emotionalism, risk taking, communication and personal style which can be affected on the various factors.
The negotiation consists of the multiple variations for which it is important to understand the style of
negotiation and what approaches can be followed in response to the counterparts that consists of the own
negotiation part. At the end it can be concluded that focus must be on the cultural development that will
be fostering the trust among tourists and visitors so that they feel safe and secure while visiting the Sri
Lanka (Zaidan 2017).

References
• Borden, D.S., Coles, T. and Shaw, G., 2017. Social marketing, sustainable tourism, and
small/medium size tourism enterprises: challenges and opportunities for changing guest
behaviour. Journal of Sustainable Tourism, 25(7), pp.903-920.
• Zaidan, E., 2017. Analysis of ICT usage patterns, benefits and barriers in tourism SMEs in the Middle
Eastern countries: The case of Dubai in UAE. Journal of Vacation Marketing, 23(3), pp.248-263.
• Ozer, S., Bertelsen, P., Singla, R. and Schwartz, S.J., 2017. “Grab Your Culture and Walk with the
Global” Ladakhi Students’ Negotiation of Cultural Identity in the Context of Globalization-Based
Acculturation. Journal of Cross-Cultural Psychology, 48(3), pp.294-318