Comprehensive Background Report: Colour and Thing's Business Overview

This report provides a comprehensive background analysis of Colour and Thing, a London-based branding and digital communication firm. It delves into the organization's services, including research and strategy, branding and design, digital development, and content and campaigns, highlighting their focus on delivering optimal results for clients. The report outlines Colour and Thing's target market, primarily a B2B model, and identifies key competitors within the industry. It also examines the firm's key development areas, challenges faced, and how the organization relates to professional development and career planning for marketing students. The report concludes by summarizing the firm's strategies and its potential impact on a student's career, emphasizing the importance of branding and digital communication in the modern business landscape.

BACKGROUND
REPORT

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................1
SECTION 1 BACKGROUND REPORT BRIEF............................................................................1
Business which focuses in report ..........................................................................................1
Product and services organization provides ..........................................................................1
Target market of cited business .............................................................................................2
Competitors for business organization ..................................................................................3
Key development area ...........................................................................................................3
Challenges which business facing .........................................................................................3
Discussing findings from research ........................................................................................4
Organization relating to professional development and career plan .....................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Colour and thing is a specialized name in branding and digital communication in London
where firm has potential clients from whole around UK. Cited firm is also treated as a creative
agency which is based in Bristol and inspire clients to be more brave and imaginative. Further,
mentioned organization deals in different segments and focus on giving best of the result to their
clients so that their revenue also get increased according with the same (Neff, Fiore-Silfvast and
Dossick, 2010). Cited firm deals in research and strategy, branding and design, digital
development and also in content and campaigns.
This present report will focus on different organization products and service which
organization renders to their clients. It will also showcase the market whom colour and thing will
focus in order to increase their business operations and productivity. This document will also
emphasize on different competitors which firm has and the necessary practice which firm can
implement in order to have competitive advantage over them.
SECTION 1 BACKGROUND REPORT BRIEF
Business which focuses in report
Colour and thing is a private limited company with share capital. Organization has
potential stakeholders who contributing their best in the success of business venture. There are
two directors who are working in the cited venture and they take important decisions in order to
achieve stated goals and objectives of business enterprise. Cited firm focuses on doing great
work as it inspires people for the same so that they get new deals every day which helps them in
increasing their business operations.
The relationship with clients plays an important role as cited firm has to give best of the
services and their success position depends on the same (Bennett and Segerberg, 2012). Venture
not willing for rewards or honor but only emphasizing on giving best of the services and make
them loyal customer base for venture.
Product and services organization provides
Colour and thing deals in branding of business enterprise so that more of the customer
base gets attracted towards that venture and with that revenue of cited firm also gets increased.
Firm acts as a consultant and direct ventures that what they can do in order to improve their
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business operations. Cited firm deals in different segments and the same has been discussed
down under:
Research and strategy Branding and Design Digital development Content and Campaign
 Consumer
behaviour
 Trend analysis
 Concept
development
 Planning
 2D and 3D
design
 Art direction
 Brand
development
 Interface
design
 Websites and
app
 Information
and
architecture
 Photography
 Social media
 Copy writing
 News
generation
Organization also focus on effective listening as the employees has to note down each
and everything which clients need in their project. Further, each client project is a journey from
research with effective strategy planning and make the best design and content which appeals
motto of organization. Further, the above described services are implemented on clients business
and with this their revenue and objectives gets increased because their business have come in the
eyes of target audience (Oliveira and Panyik, 2015).
Target market of cited business
Mentioned organization usually focus on business to business model as their main work
is to promote the clients business and do the branding for same. Further, they also get better
return from business firms as compared to promoting individual customers business. It is
genuinely because emotional factors of people come into play and they demand for offers and
discounts. Strategy which cited firm implements is different from other organizations and they
majorly emphasize on giving best of the return to them. Further, cited firm targets all the sectors
in service industry and focuses on increasing their revenue as well as productivity so that their
goals and objectives gets achieved within specified time period.
Moreover, firm is leader in branding and digital communication segment and gives their
best in generating more of the profit to clients business (Royle and Laing, 2014). They imply
different tactics so that their clients business gets attracted and business gets more of the
response from target audience.
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Competitors for business organization
There exist various firms who are working in branding and digital communication sector
and the major competitors for colour and thing are The Roundhouse, Cool, Blue, Walker,
Buzzword, etc. These competitors have almost same type of investment and working style as
compared to Colour and things. However, the working style of cited venture is relatively
different and this is the major reason that why they have large chain of their clientele base.
Further, cited firm does not focus on getting awards and other appreciation as they only focus on
giving the best service to their clients so that their needs and wants get satisfied (Labrecque and
et.al., 2013). Colour and thing having specialization in design activities and they focus on all
types of work i.e. from branding to communicating the organization products and services.
Key development area
Colour and thing is working for their clients in different segments and they have
undertaken different steps to boost up their performance so that they get more of their clients
trust and their goodwill gets enhanced. Moreover, in the past few years they have made several
changes as the firm has also considered the plans and policies of their competitors and have
made changes accordingly in their venture. Further, being specialist in branding and
communication business, they have made necessary changes in their technologies so that they
will be able to do best as compared to their major competitors.
Moreover, cited venture deals in brand development, 2D and 3D designs, development of
website and applications, designing interface, social media promotion, photography and different
others. These all services makes venture unique when compared to their major competitors who
are working in the same industry. Apart from it, when venture gets specific project, the skilled
employees make in depth research of the same and then come up with productive results in order
to satisfy the clients needs (Chiaravalle and Schenck, 2014). If clients venture gets good revenue
then it will have positive impact on firms as well and their productivity and turnover will
increase as well.
Challenges which business facing
Even after having immense goodwill in Bristol and different parts of the London, cited
firm is facing tough challenges from their major competitors like The Roundhouse, Cool, Blue,
Walker, Buzzword, etc. Further, the pricing of competitors also impacting the business
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performance of cited venture (Arora, P. and Vermeylen, 2013). Apart from it, at times some
situations persist when their skilled employees were not able to understand the brief background
of clients business. Therefore, it results into bad branding and communication which pampers
both clients and organization business.
Further, organization also not able to achieve their integrated marketing communication
channels and due to failure of technological equipment, the process so used gets badly affected
(The 10 Most Common Branding Challenges, 2014).
Discussing findings from research
From organization publications, it has been found that clients were facing many
challenges in running their operations and thing has come up with specific solution which has
attracted more of the customers towards it. From an article, Quartet community foundation is a
local charity in West of England and is doing great work in funding. Cited firm is in need of
more of donors in particular younger people and small businesses so that they can put something
for community.
In order to solve this problem, colour and thing has prepared a charity brand named
giveamonkey which is all about supporting to user in terms of different problems. This initiative
will help greedy people so that they can also have good life (Lapenta, 2011). It is also considered
as a crowed funding for local causes. Mentioned venture is promoting this charity through
Facebook, Twitter, Instagram, etc. in order to increase its likeness.
Organization relating to professional development and career plan
Being a marketing student, Colour and thing will surely help me in developing my skills
and different other elements which will give height in my career. By working in cited venture, I
will be able to develop my marketing skills, presentation and communication skills as well.
Moreover, cited firm has strong clientele base and proper communication with clients will
increase my morale and I will be able to give my best in the success of business venture.
Apart from it, I will come to know different strategic techniques used by cited venture in
order to promote the clients business and with that I will be able enhance my skills as well
(Paganoni, 2012). Further, I will also able to learn presentation skills as the solution which I have
made for clients business need to be clearly discussed with the owner and with proper
presentation I will be able to get the best response from clients as well as from organization.
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CONCLUSION
From the above report, it is clearly inferred that Colour and thing is a specialized firm in
branding and digital communication segment. This present document showcase the working of
the cited firm and the tools which firm use in order to improve their operations. Further, this
report also showcase the influence of competitors which has on business and strategies so used
by venture in order to achieve their goals and objectives.
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REFERENCES
Journals and Books
Arora, P. and Vermeylen, F., 2013. The end of the art connoisseur? Experts and knowledge
production in the visual arts in the digital age. Information, Communication & Society.
16(2). pp. 194-214.
Bennett, W.L. and Segerberg, A., 2012. The logic of connective action: Digital media and the
personalization of contentious politics. Information, Communication & Society. 15(5). pp.
739-768.
Chiaravalle, B. and Schenck, B.F., 2014. Branding for dummies. John Wiley & Sons.
Labrecque, L.I. and et.al., 2013. Consumer power: Evolution in the digital age. Journal of
Interactive Marketing. 27(4). pp. 257-269.
Lapenta, F., 2011. Locative media and the digital visualisation of space, place and information.
Visual Studies. 26(1). pp. 1-3.
Neff, G., Fiore-Silfvast, B. and Dossick, C.S., 2010. A case study of the failure of digital
communication to cross knowledge boundaries in virtual construction. Information,
Communication & Society. 13(4). pp. 556-573.
Oliveira, E. and Panyik, E., 2015. Content, context and co-creation Digital challenges in
destination branding with references to Portugal as a tourist destination. Journal of
Vacation Marketing. 21(1). pp. 53-74.
Paganoni, M.C., 2012. City branding and social inclusion in the glocal city.Mobilities. 7(1). pp.
13-31.
Royle, J. and Laing, A., 2014. The digital marketing skills gap: Developing a Digital Marketer
Model for the communication industries. International Journal of Information
Management. 34(2). pp. 65-73.
Online
The 10 Most Common Branding Challenges. 2014. [Online]. Available through:
<https://www.prophet.com/theinspiratory/2014/09/15/the-10-most-common-branding-
challenges/>. [Accessed on 25th April 2016].
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