Colourful Threads: Enterprise and Business Development Strategy

This presentation outlines the business plan for "Colourful Threads," a clothing business focused on meeting market needs through a value proposition emphasizing sustainable fashion and digital technology. It details the importance of market research, the company's vision and mission, and its unique selling proposition. The presentation identifies the target customers, segmented by age group (21-45), and explains the revenue model, incorporating advertising and production strategies to enhance sales and ensure quality. The conclusion emphasizes the significance of understanding customer problems and offering solutions through innovative products. Desklib offers this presentation, along with numerous other solved assignments and past papers, to aid students in their studies.

Enterprise and Business
Development

Table of Content
 Introduction
 Market Need
 Value Proposition
 Target customers
 Revenue Model
 Conclusion
 References

Introduction
 It is important to conduct effective research ion
order to provide best to the customers. To start a
business it is necessary to analyse the needs and
wants of the market. This presentation is based on
clothing business. The name of the business will be
“Colourful Threads” that serves variety of clothes
to the customers.

Market Need
 It is important for a business enterprise to analyse the
needs and wants of customers. People are keen to wear
trendy and new clothes. The reason for starting clothing
business is due to success of fashion industry in UK.
 Digitalisation has changed the way business
organisation operate. It is analysed that there is need of
using online ways of doing business

Value Proposition
 Vision: “To provide valuable and quality goods to the customer's”
 Mission: “To provide the goods as per the trend in the market”
 Unique selling preposition: “To follow the concept of sustainable
fashion and reach customers through digital technology”
 It is necessary to use the concept of sustainable fashion to create
good image of the business and to attract the customers.

Target Customers
 Segmentation
 Targeting: “Colourful Threads” target
the customer's according to age group.
The target costumers are from age
group 21 to 45.
 Positioning

Revenue Model
 The revenue model that is followed by “Colourful
Threads” is mentioned below:
 Advertising model: It is one of the model that helps the
business organisation to enhance their sales. It helps them
to advertise the products and services. The use of social
media platforms help the company to reach more
customer.

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 Production model: It is a basic model that
works on enhancing in production of the
organisation. They believe that providing best
quality to the customers will help to enhance
the sales of organisation. The revue models
focus on enhancing the revenue of the
company.

Conclusion
 From the above presentation it is analysed that it is important to start a business
by conduction research in an effective manner. Entrepreneur must know about
the problems of the customers and the launch a product that solves the problem.
 In this presentation business ides as well as the point of differentiation is
discussed. Target customers are analysed an revenue model is also part of this
presentation.

References
 Alonso-Vazquez, M., del Pilar Pastor-Pérez, M. and Alonso-Castañón, M.A.,
2018. Management and business plan. In The Emerald Handbook of
Entrepreneurship in Tourism, Travel and Hospitality. Emerald Publishing
Limited.
 Barlow, P., Baehr, M., Beyerlein, S., Horton, J., Hurd, B., Jain, C., Mahaffey, L.,
Moore, M., Smith, P., Ulbrich, I. and Watts, M., 2021. Business plan.
 The power of fashion, 2021. [Online]. Available through:
<https://www.britishcouncil.org/research-policy-insight/insight-articles/power-
fashion>

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