Marketing Development: The Role of Comedy Theatre - Research Report

This report delves into the integration of comedy theatre within marketing programs, emphasizing its relevance in areas such as media monitoring, technological expertise, viral marketing, communication strategy development, and pricing and promotion strategies. It highlights the potential impact of comedy theatre on businesses, particularly the film industry, noting the significant audience interest in comedy shows. The report also addresses constraints, such as technological limitations and the challenges posed by online streaming services. A project timeline is presented to outline the objectives and execution of events, aiming for effective management and achievement of developmental goals, acknowledging the influence of technology on aspects like interview editing and presenter recording. The document is contributed by a student and available on Desklib, a platform offering study tools and resources for students.

Comedy Theatre
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Table of Contents
Task 2: Background and role of the research...............................................................................................2
Task 6: Timing............................................................................................................................................3
References...................................................................................................................................................5

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Task 2: Background and role of the research
The specific research based on comedy theatre has been evaluated to discuss in which
areas the marketing activity fits for the development of a marketing program. The research
focuses upon the businesses which get influenced by comedy theatre. It seeks to identify any
restrictions based on the action plan. The particular areas in which comedy theatre fits into the
development of marketing program are media monitoring, technological expertise, viral
marketing, developing a communication strategy and pricing and promotion strategies (Scott,
2016). All these areas in marketing development help the organization to fulfill long-term market
development goals. With the help of the media, monitoring helps the organization to measure the
intangible quality of the brand. It has the benefit of highlighting the negative factors and can
control it.
Moreover, viral marketing makes use of social media and other online tools to develop a
viral marketing campaign. Thus, to develop a marketing campaign the company makes a wise of
viral marketing. The organization also makes use of technologies to enhance market strategies to
attract a massive number of customers (Nagy, 2015). For the development of a marketing
program, the organization also makes use of advertising and video marketing to engage the
audience to have a visual experience.
Comedy theatre puts an impact on most of the business units such as the film industry as
most of the people seek to buy tickets of a comedy show rather than a movie. This greatly affects
the economic status of the organization. It is observed that 25% of people in Australia have been
to a comedy theatre. A number of people go to watch a comedy show yearly. The people who are
involved in this are partners, directors, and stakeholders. Based on the action plan that is to be
taken to enhance marketing for the organization there occurs some constraints. Constraints such
as technology possess various limitations on the marketing of comedy theatre. Digital platform
provides less number of opportunities to increase profitability (Balme, 2015). The online
streaming services put a great barrier for comedy theatre to grab the attention of the audience.

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Task 6: Timing
SR/
No.
Events 1st
No
v
2nd
No
v
3rd
Nov
4th
Nov
5th
No
v
6th
No
v
7th
Nov
8th
Nov
9th
No
v
10th
No
v
1 Planning
2 Ideas for research
3 Interviewing
4 Interview editing
5 Creating script
6 Recording presenter
7 Final mixing and
editing
While making a plan to execute an event technology puts a wider amount of restrictions
or limitations on the execution of the event. Various factors based on technology such as digital
platforms and online streaming services will put a great impact on the organizational marketing

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strategy. The above timeframe presents the objectives of the organization to execute the event
effectively. By preparing the following project timeline, the organization could meet its
particular objectives for the successful management of an event. Technology may put an impact
on the particular areas such as editing the interviews and recording presenter, but rest of the
process will be executed systematically (Vincze, 2015). The developed project timeline will
prove to be beneficial for comedy theatre for the proper management, and it will help the
organization to achieve the developmental goals. Each stage shown in the timeframe have great
importance for the proper management of an event. Therefore, it is observed that with the help of
the above timeframe the organizational objective could be achieved successfully.

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References
Balme, C., 2015. Managing Theatre and Cinema in Colonial India: Maurice E. Bandmann, JF
Madan and the War Films’ Controversy. Popular Entertainment Studies, (2), pp.6-21.
Nagy, A., 2015. Jon Stewart (Ed.): The Heibergs and the Theater-Between Vaudeville, Romantic
Comedy and National Drama. European Journal of Scandinavian Studies, 45(2), pp.240-248.
Scott, S., 2016. Feminism as a Marketing Tool: Calgary’s Urban Curvz. Canadian Theatre
Review, 165, pp.48-54.
Vincze, J.W., 2015. Is Marketing the Answer to the Crisis in Performing Arts? Another
Viewpoint and Model. In Proceedings of the 1982 Academy of Marketing Science (AMS) Annual
Conference (pp. 362-365). Springer, Cham.