Training Needs Analysis and Development Report: Comfort Transportation

This report provides a training needs analysis for Comfort Transportation Pte Ltd, a Singaporean taxi service facing challenges from online cab services like Uber and Grab. The report identifies a significant decline in the taxi industry due to the rise of the sharing economy and technological advancements. It proposes business goals such as price revisions, improved payment methods, and enhanced service quality to compete effectively. The analysis employs the ADDIE approach to assess the company's strengths, weaknesses, opportunities, and threats, highlighting technological backwardness as a key issue. Task and learning needs analyses reveal skill gaps in drivers, particularly regarding technology usage. The report emphasizes the importance of training programs to improve driver performance, address stress and anxiety, and enhance their ability to handle new technologies. The conclusion underscores the need for Comfort Transportation to adapt and revise its strategies to meet the standards of online brands through effective training and development initiatives.

Running head: TRAINING AND DEVELOPMENT
TRAINING AND DEVELOPMENT
Name of Student:
Name of University:
Author Note:

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TABLE OF CONTENT
INTRODUCTION:..........................................................................................................................4
PURPOSE OF THE ASSIGNMENT:.............................................................................................4
POSSIBLE BUSINESS GOAL:......................................................................................................5
TRAINING NEEDS TO MEET BUSINESS GOALS:...................................................................6
TASK ANALYSIS:.........................................................................................................................7
LEARNING NEEDS ANALYSIS:.................................................................................................8
CONCLUSION:..............................................................................................................................9

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INTRODUCTION:
Land Transportation Authority reveals that the cab industry in Singapore has faced severe
plunge in its business showing almost 10% drop in the taxi population. The reason behind fall of
the business by one of the most important component of public transportation in Singapore is the
advent of online application based cab services provided by Uber and Grab (Hall & Krueger,
2016). The increasing appearance and growth of sharing economy has boosted the online
commerce and transaction paving way for the new cab service to emerge and only to see the
existing industry is to shrink.
The report focuses on presenting a training need analysis and sharing its result along with
proposing some business goals to the firm under consideration Comfort Transportation Pte Ltd
POSSIBLE BUSINESS GOAL:
The major reason behind huge market share of online cab applications has been the
tremendous quality of service with ease and at affordable price . It is evident that technological
innovation has swayed the existing monotonous system of transportation and to deal with the
competition and make its own trajectory the firm has to revise its strategy to satisfy the
consumers (Auyong, 2016). The important strategies adopted by the firm can be;
 Revision of price charged and improvement in payment methods.
 Availability of more discounts, offer, allowances and coupons.
 Implementation of shits compared to long tedious working hour
 Availability of more cab services through increasing number of cars as well as
drivers.

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 Enhancing quality of service overall
 Forum for lodging complaints and sharing grievances
Another important business strategy that can be coolaborating with the competitors.
ComfortDelgro already ruled for years being the market leader having fleet of 15 thousand taxis
(Phillips, 2012).. Recently it proposed to tie up with Uber in order to help itdeal with immense
competition from Grab.
TRAINING NEEDS ANALYSIS
The training need analysis is comprised of three broader segments that together help in
determining the performance of the company, the individual employees as well detecting the
gaps prevalent in their skills and performance. Training need analysis has been done based on the
ADDIE approach in order to assess the overall condition of the company as well as locate its
strength, weakness opportunity and challenges it has to face.
Analysis: This indicates entire picture of the firm focusing upon the problems in the operation.
The analysis brings out the technological backwardness as major reason behind inability to cope.
Design: This has led the firm to design for newer framework of its operation that focuses
primarily on introducing technology in form of GPS, online maps and usage of various
applications.
Development: The development of the programs consists of two task. One being bringing
structural changes in the operation of the firm and second being improvising the skills of drivers
through various training program s(Hall & Krueger, 2016).

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Implement: Implementation requires lots of positive business goal and availability of funding as
this help sin prior investments while technology gels with the market needs and operational
success.
Evaluate: It helps the form know how far the program has been effective in bringing the changes
it require to survive the market competition.
TASK ANALYSIS:
This component conducts an occupational assessment that helps the firm know about collective
ability, knowledge and occupational discrepancies the firm face as a whole. The analysis run by
Comfort Transportation Pte Ltd allowed it to detect the problems underlying creating gap in
skills and performances of the cabdrivers compared to the Uber drivers. It also aims at
introducing newer ways to solve the issue. The firm initiated a free of cost workshop session to
make them aware with the usage of technology and how efficiency is synthesized in performance
to bring out higher standards in output (Parker, 2014). The results of the programs help the firm
track down its strengths and weakness. To enhance the quality of the service the firm came up
with few administrative changes as well in terms of employee policies.
LEARNING NEEDS ANALYSIS:
Learning need analysis helps the firm make a review on an individual basis how far the
training and development requirements have been able to succeed the motive of the task and
bringing out the deficiencies that are yet to be removed. It locates the position of the employee in
terms of their skill level, knowledge, behaviors in order to meet the organizational requirements
while detecting the deficiencies or existing gaps in their performance and skills (Salas,

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Tannenbaum, Kraiger & Smith-Jentsch, 2012). From conducting the task analysis specifically in
providing training to the drivers various challenges facing them have been discovered along with
few positive changes. The moderate percentage of drivers has shown interest to cope with the
change that is evident in their improving performance. Most importantly the drivers have become
interested to learn the new system that requires them to be sound with changes and application of
technology Yet few challenges are still existing as faced by many of the population and they are;
The drivers being habituated with long working hours produce much inefficiency. The
plunge in the business and recent slack has generated much more stress, anxiety affecting their
productivity with lowered pace of growth in quality of service (Phillips, 2012).
IDENTIFICATION OF INTENDED LEARNING OUTCOMES
The learning programs helped to get an overall view of the performance drivers need to
exhibit competence in market. The outcomes of the training programs explain the parity of the
desired results with intents of the firm to meet the business goal. Based on three aspects viz.
performance, condition and criteria the learning outcomes are assessed.
The performance of the drivers was highly linked with the conditions of the environment
provided to them mostly conducive to learning. As per the usage of equipments like slide
presentation and one-to-one device allocated to learners the conditions were supportive to the
cause of the training. Though majority of the people turned up and participated showing interest,
only few could actually absorb the basic intent of the program that was to make them aware and
easy with the application of technology. The assessment was based upon both verbal and
practical tests to assess the mental and physical fitness of the drivers. It reveals that drivers are
mentally stressed and intimidated leading towards more dropouts from jobs though they are

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perfectly eligible for shift duties physically. From the test results it can be concluded that the
competencies can be enhanced through more participation and elucidating the technological
updates and usages among them. Positive results of practical tests showing greater grades or
improvement in the handling of the cabs and new editions in the operation would signal out
success in the training program while consolidating the competencies of the offline drivers in
comparison with the online service providers.
The firm needs to come up with more schemes and incentives that would motivate the
drivers to sustain jobs while learning more to contribute to the desired business goals
CONCLUSION:
Survival of taxicab transportation bases upon urgent strategy revision of Singaporean
firms to meet the standards and quality of the online brands like Uber and Grab. Thus pushed
ComfortDelgro to conduct a training need analysis to detect the requirement and its availability
within the employees of firm. As per the results in the different analysis it is found that the
offline drivers are yet to be made technically sound in order to bring out best quality service
from them over time. This would require them to take some time while boosting their confidence
in order to avoid drops in job.

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