COMM 2312 Business Proposal: Analysis, Plan, and Report

This assignment requires students to create a business proposal report. The report should include a detailed product or service plan, outlining the benefits, needs, and team involved. A comprehensive financial plan is also necessary, including objectives, methods, and a timetable. The assignment also requires a budget, a marketing plan, and expected results. The conclusion should summarize key points and request action. Students are encouraged to use the provided structure or create their own logical format, referencing relevant materials. The assignment emphasizes the need for realistic financial figures and a convincing presentation to potential investors. The report is submitted electronically and in hard copy, with a specific deadline. Desklib provides resources like past papers and solved assignments to aid students.

COMM 2312 Technical and Professional Communication
Dr. Mark J. Olson
Assignment 3 (15%)
Presentation of a Business Proposal
Purpose of Assignment
The purpose of this assignment is to help students to learn how to write a business proposal,
to understand the dynamics and requirements of a modern economy and to help them express
mature judgment and critical thinking.
Objectives
 The students will be able to know the elements of a business proposal.
 The students will identify the style and the format of such a technical and professional
document.
 The students will be able to express a professional point using a business proposal.
 The students will show critical thinking and plausible logical argumentation when pitching
their business proposal.
It is optional for students to record their presentation in class, so they can add it to their
portfolios.
Requirements:
A group of students will select a realistic business project that they have to research,
plan and lay out to the proposal stage. The research has to be authentic, that means if
you put in the numbers for salaries, they have to be realistic as well as the amount for
rent etc.
The students should imagine that they now have 500.00 SAR base capital and will need
one million more. They will imagine presenting their business proposal to a bank or
sponsor so they will be able to start. It is therefore necessary that they convince the
audience not only of the soundness of their business idea but also the capability of the
project leaders and ultimate CEOs. All ethical businesses are allowed but the approval
of the instructor is required.
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A. The Business Proposal:
Your proposal should consist of the following parts:
1. Product or Service Plan (How are you addressing a problem?)
a. Statement about the product or service offered
b. Benefits and Needs
c. Team
2. Financial Plan (What are your objectives? What are your Methods?)
a. Objectives and
b. Methods
c. Timetable
3. Budget
a. Cost
b. Marketing Plan
c. Expected Results
4. Conclusion (Include Evaluation)
a. Summary of Key Points
b. Request for Action
5. References
See Lannon, Chapter 23,
This is an example structure. A different one can be chosen by the student group as
longs as it is logical and contains the important points.
Submission Criteria
No late submission will be accepted, and ZERO grade will be given for an assignment
that is not submitted on time.
1. Each student has to upload an electronic copy of the complete work at the date
due. The time is always before NOON.
2. The group submits one hard copy in class to the instructor before presenting.
Important Notes:
Blackboard accepts only submissions up to 10 MB. If your submission is
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larger, first convert it to .pdf. If that doesn’t help take out some pictures
until the size is below 10 MB. Uploading problems because of size issues
are not considered an excuse for late assignments.
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