Report: Analyzing Communication Barriers in Hospitality Industry

This report delves into the critical issue of communication barriers within the hospitality industry, highlighting the significant impact of cultural and language differences. It emphasizes the importance of understanding these barriers to ensure effective communication between service providers and guests, particularly in a multicultural environment. The report discusses how cultural factors influence communication, potentially leading to misunderstandings and conflicts if not properly addressed. It proposes strategies for overcoming these challenges, such as providing staff with language training, utilizing multilingual signage, and fostering a culture of respect for diverse backgrounds. Additionally, the report stresses the need for maintaining communication devices and organizational structures that facilitate open dialogue. The report references academic sources to support the analysis and recommendations, offering practical insights for improving communication and enhancing operational efficiency within the hospitality sector.

COMMUNICATION BARRIERS AND ROLE OF CULTURE IN COMMUNICATION
OVERVIEW
Despite terrorist attack Sri Lanka has been one of the popular choice of
tourists. There is need to effectively promote the opening of new resort
so that both local and international tourists can get assure of the security
concerns and the quality of services. It is very essential for the
organisation to provide appropriate training to staff members so that all
security procedures are followed and safety of the guests is not
compromised. However, this is not possible without support and
cooperation from the guests. Thus, organisation must identify various
communication and cultural barriers so that a proper coordination can be
established between service providers and users.
Barriers to effective communication
There are several factors which influences the effectiveness of
communication. The language barrier has been one of the key
barrier which affects the information flow. Since the hospitality
industry consist of users and service providers from different
cultures it is very obvious to face the communication issues due to
culture, language and emotional barriers.
Further barriers such as noise, technical errors in communication
devices can also act as barriers to effective communication.
Another critical challenge for the proposed resort is to develop an
effective organisational structure. The ineffective organisational
hierarchy often makes it hard for the individuals to easily
communicate with the management and leaders. It not only
influences the service quality but can also affect the operational
efficiency of the individuals.

Strategies for overcoming communication
barrier
For assuring the continuity of the operations and information flow
it is necessary that organisation must identify communication
barrier. The staff members of the resort must be provided training
for multiple foreign languages so that they can communicate and
understand the most frequently used languages. In resorts sign
boards or the maps must be used so that guest does not find it
difficult to find services.
The use of sign language and non-verbal communication along
with the verbal methods can help to overcome the linguistic or
cultural barriers. The organisation must also emphasis on routine
maintenance of communication devices so that they can work
properly and are not affected by noise or any kind of technical
errors.
Another strategy for enhancing communication is that
organisation culture must be developed in a way such that
individuals can easily interact with each others and provide
respect to the diverse cultural elements.
REFERENCES
Voinea, D.V. and et.al., 2015. Embarrassments in managerial communication. Polish Journal of Management Studies, 11.
Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in the communication of business strategies: An
experimental evaluation. International Journal of Business Communication. 52(2). pp.164-187.
Impact of cultural factors on negotiation and communication
Culture plays a very significant role in promoting communication. The
thinking, attitude and behavioural perspective of individuals is depends upon
cultural values. Thus, it is necessary that during communication one must
respect the cultural beliefs of other.
It will help organisation to avoid misunderstanding and conflicts. In many
situations understanding of the cultural elements in communication also
assist staff members in providing services as per the needs of customers.
The lack of cultural understanding in communication can also cause conflicts
and thus organisational culture may get influenced adversely. When culture
is given priority in the communication it also leads to effective negotiations
between individuals and thus communication becomes more productive.