Business Communication Report: UK University, Communication Strategies

This report delves into the realm of business communication, specifically within the context of a UK university. It begins by establishing the importance of effective communication in organizational settings, highlighting its role in conveying information, fostering coordination, and achieving objectives. The report then explores several key communication theories, including Aristotle's Communication Model and Fisher's Model, providing insights into their application in a business environment. A significant portion of the report is dedicated to evaluating the barriers that prevent students from returning to campus after the pandemic, such as lack of motivation, insufficient prior knowledge, learning challenges, and a preference for the home learning environment. Furthermore, the report outlines effective strategies for overcoming these communication barriers, emphasizing the use of simple language, active listening, emotional awareness, and avoidance of information overload. The conclusion underscores the significance of business communication for organizational success and summarizes the report's key findings regarding communication theories, barriers, and strategies.

Business Communication
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Table of Content
INTRODUCTION..................................................................................................................3
MAIN BODY.........................................................................................................................3
TASK 2
Theories of organisational communication..............................................................................3
Evaluate the barriers which prevents students from returning to campus...............................5
Effective strategies for overcoming communication barriers...................................................6
CONCLUSION........................................................................................................................7
REFERENCES.........................................................................................................................8
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INTRODUCTION
Business communication is used in organisation for communicating all the business data and
information as well as policies and strategies that are being communicated from one person to
another within the business organisation. Effective communication is needed in all different
departments of organisation that helps business in reducing all the chances of issues and conflicts
that will result to the business operations and functioning in right direction. Business
communication is very important at the organisational level because without communication it is
very difficult to achieve the organisational objectives and goals as well. Within the business
communication is very important which is used to convey the strong messages about strategy,
clear, customer service and branding(Constantinescu and et.al., 2019). Business communication
basically act as the basis of co ordination and also the basis of business decision making as well.
In this report UK university is discussed with the barriers that its students are facing in returning
to their campus. Different theories and strategies that are needed to be implemented by the UK
university for overcoming these barriers are also discussed within this following report.
TASK 2
Theories of organisational communication
Business organisation needs various communication theories for the effective and
efficient communication processing within the business organisation. In business there are
various barriers or issues that are present in communication and because of this there is a need
for different strategies that need to be implemented within the business organisation. These
theories are explained below:
Aristotle’s Communication Model: It is effective communication theory that is used for public
speaking and it focuses on it rather than interpersonal communication. This model of was
introduced in 300 B.C by Aristotle. There are five components that are included in it and they are
speaker, audience speech, occasion and effect (Coombs., 2015). University needs to apply this
theory for developing clear and effective speech with great results and different effects. Speaker
plays essential role in public speaking. It is important for the university speaker to prepare
speech and analyse its audience for the speech delivery. There should be clear influence on the
minds of the people who are hearing the speaker of the university.
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Fisher’s Model: It is model introduced by B. Aubrey Fisher for decision making for a group
with the help of implementing it in various stages. All these stages or phrases are orientation that
helps people in understanding each other in effective manner. the other step is of conflicts that
involves various problems, hindrances and issues that are present within group members here
students and then taking effective solutions with understanding all different perspectives of every
member(Correa-Garcia and et.al., 2018). Emergence is the next stage that involves noticeable
phrase for group members. Reinforcement is last stage or the last step in communication process
thatr involves taking final decision by the members for performing operations in efficient
manner.
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Evaluate the barriers which prevents students from returning to campus
There are certain barriers which prevents students from returning to campus which are
defined into the following manner:
Motivation: It refers to the process which guides, initiates and also maintains the goal-
oriented behaviours as well. It is that kind of process which initiates, maintains and guides the
goal-oriented behaviours(Grant., 2016). After the post pandemic situation, it has been observed
that the level of motivation is almost finished when they have to return back for purpose of study
at university level. All the students have the habit of staying at home so they don't have
motivation level in order to continue their studies from the campus level.
Lack of previous knowledge: It basically refers to lack of prior relevant knowledge
which can impact the student learning. If students begins their course without the necessary prior
knowledge then they have difficulty in terms of making sense of course materials and fall behind
consequently as well. After the post pandemic situation it has been observed that mostly they
have studied from the online basis with minimum support of teachers then they can't make their
base strong in terms of particular concepts due to which they have resisted themselves to return
back to campus into positive manner.
Learning challenges: It basically refers to the individual output, input and internal
processing which is very inefficient. It typically causes overload and exhaustion from what
others see which is as the normal amount of work. The key to eliminate the learning challenge is
to identify the underlying causes as well. During the pandemic situation, students have to really
struggle for studying they have depend o the online classes and online tutorials as well
(Schoeneborn and et.al., 2020). This kind of difficulty lacks students in terms of practical
experience due to which they can’t get their basic clear into positive manner. This is the main
reason that they resist themselves in going out the university campus because they want to avoid
those practical experiences of learning because of laziness.
Learning environment: Students also resist from going to the university because in the
pandemic situation they have the habit to study from home basis due to which they don’t have
interest in terms of studying from campus. Students start feeling comfortable in their home
environment that’s why they resist themselves in going to the university.
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There are different kinds of environment for learning purpose due to which students grow in
term of different perspective. That’s why learning environment is very important in terms of
student overall growth an development as well.
These are the certain barriers which prevents students from returning to campus as well.
Effective strategies for overcoming communication barriers
There are certain kinds of effective strategies which help in terms of overcoming the
communication barriers which are defined into the following manner:
Communication barriers: It basically refers to the anything which prevents form receiving and
understanding the messages of others which is use to convey their ideas, thoughts and
information as well(Soto-Acosta and et.al., 2018). It is very important to implement the
strategies of communication barriers into positive manner so that these barriers can be removed
into effective and result oriented manner as well. When communication barriers can’t be
removed into result oriented manner then it becomes very challenging to achieve their goals into
result oriented form from the individual perspective.
 Use of simple language: It is important to always use clear and simple words which
should be emphasized into positive manner. It is also necessary that to avoid the use of
ambiguous words and jargons as well. This is also one of the way to overcome the
communication barrier.
 Active listening: For avoiding the communication barrier, it is important that to listen
into active and careful manner. There is a small difference between hearing and listening
where active listening means that hear with proper understanding of the message that is
heard.
 Emotional State: At the time of communication it is important that they have to make
effective use of body language and the individual need not to show their emotions while
communication as the receiver might misinterpret the message which is being delivered.
For instance it has been observed that if the conveyor of the message is in the bad mood
then the receiver might think that the information being delivered is not good.
 Avoid information overload: For avoiding the communication barrier, it is important
that to avoid too much information and prioritise their work accordingly for it(Standaert
and et.al., 2022).
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There is no requirement of being overload themselves and they have to spend their time in
such a manner that some productive outcome can come out into positive manner.
These are the effective strategies which can be used in order to avoid the communication barriers
into positive manner. With the implementation of these strategies it is easier to overcome the
barriers of communication into effective and result oriented form as well.
CONCLUSION
From above report, it can be concluded that business communication is important for
organisation in communicating information. It is essential for business have effective and
efficient strategies and planning for enhancing overall efficiency of business
communication. At the organisational level, business communication is very important
because without having any proper communication it is very difficult to achieve team
working and objectives of organisation as well. In this report there is a discussion about the
various theories for organisational communication as well as the evaluation of barriers are
also discussed along with the strategies that are being implemented for overcoming these
barriers are all discussed and explained within this report.
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REFERENCES
Books and Journals
Constantinescu and et.al., 2019. Attitude evaluation on using the neuromarketing approach in
social media: matching company’s purposes and consumer’s benefits for sustainable business
growth. Sustainability, 11(24), p.7094.
Coombs, W. T., 2015. The value of communication during a crisis: Insights from strategic
communication research. Business horizons, 58(2), pp.141-148.
Correa-Garcia and et.al., 2018. CSR communication strategies of colombian business groups: An
analysis of corporate reports. Sustainability, 10(5), p.1602.
Grant, D., 2016. Business analysis techniques in business reengineering. Business Process
Management Journal.
Schoeneborn and et.al., 2020. Formative perspectives on the relation between CSR
communication and CSR practices: Pathways for walking, talking, and t (w) alking. Business &
Society, 59(1), pp.5-33.
Soto-Acosta and et.al., 2018. Emerging issues on business innovation ecosystems: the role of
information and communication technologies (ICTs) for knowledge management (KM) and
innovation within and among enterprises. Baltic Journal of Management.
Standaert and et.al., 2022. Business meetings in a postpandemic world: When and how to meet
virtually. Business Horizons, 65(3), pp.267-275.
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