Global Business Environment: Factors, Challenges & SASOL Growth

This report provides a comprehensive analysis of the factors driving global commerce and trade, including cost, competition, environment, and market dynamics. It employs a PESTLE analysis to illustrate broader global influences on organizations and evaluates the significant impact of digital technology on globalisation. The report critically assesses the challenges and complexities that globalisation brings to organizations, explaining the strategic challenges businesses face in a global environment. It concludes with recommendations for SASOL company to foster growth in the marketplace, emphasising the importance of analysing the international environment for improved international visibility and enhanced profits. The document is available on Desklib, a platform offering a wide range of study tools and resources for students.

Table of Content
• INTRODUCTION
• Analysing the different factors of cost, competition, environment and market that drives global commerce
and trade
• An appropriate PESTLE analysis to illustrate the broader and global influences on an organization
• Evaluation of the significant impact of digital technology upon globalisation
• A critical evaluation of the challenges and complexities globalisation brings to an organization
• Explaining the complexity of strategic challenges that are faced by businesses when operating in a global
environment
• CONCLUSION
• Recommendations for SASOL company to grow at marketplace
• REFERENCES

Introduction
• The globalisation may be refer as the development of the
various functions as well as operations of the business at the
global level. With the help of globalisation, organisation can
effectively interconnect with each others at the global level
and target the large market area. Global business
environment is basically the environment of the different
nations which comprises of various factors which are not in
the control of business and paid a huge impact on the
decision making as well as on the resources of the
company(Akhtar, 2018).

Analysing the different factors of cost,
competition, environment and market
• Cost
• Market
• Competition
• Environment

PESTLE analysis to illustrate the broader and global
influences
The PESTLE analysis is being considered as the most
important tool as well as techniques which assist the
company management in examining and identifying the
various external forces, which has a huge impact on the
various activities of the organisation.
• Political factor
• Economic Factor
• Social Factor
• Technological factor
• Legal factor
• Environmental factor

Significant impact of digital technology
The development of technology is being considered as the main
factor which has a significant impact on the globalisation. Due to
the increase in the use of digital technology, new heights are
attain by the globalisation and this also help the organisation in
completing their work in a very easy manner. It is being
identified that the use as well the presence of the digital
technology leads to the decrease in the cost of transportation and
the supply chain. In context to the SASOL Ltd, with the use of
digital technology the management of the respective company
can build strong relationship with other countries.

Critical evaluation of the challenges and
complexities
From the above discussion it has been evaluated
that there are different types of aspects which
drives the various functions of the business for
the global trade. In relation to the SASOL Ltd,
it is very important for the management of the
respective company to expand their business
so that that they can perform all its functions
in the proper manner in the international
market.

Explaining the complexity of strategic
challenges
Globalization not only assist the company management in
performing their operations with full productivity but also
helps them in building sound strategies so that so that that
carry out the positive outcomes.
• Loss of cultural identity
• Entry fees

Recommendations for SASOL company
Due to the globalisation immense amount of competition is present in the
international market which directly impact on the functions of the company. All
the organisation who are trading at the international level majorly paid focus on
the different tools and techniques which are essential for the expansion and
growth. Some recommendations should follow by the SASOL in order to grow in
the international market.

Conclusion
From the above report it has been concluded that it is very important for the
management of the organisation to analyse the international environment while
trading at the global level. This not only give assistance to the company in
improving its international visibility but also help them in enhancing their profits

References
Akhtar, M., 2018. Managing strategic performance in a dynamic business environment: A study of two Indian oil
companies. Global Business and Organizational Excellence, 37(5), pp.47-62.
Băeşu, C. and Bejinaru, R., 2020, July. Knowledge management strategies for leadership in the digital business
environment. In Proceedings of the International Conference on Business Excellence (Vol. 14, No. 1, pp. 646-
656).
Belas, J and et. al., 2019. Improvement of the quality of business environment model: Case of the SME
segment. Engineering Economics, 30(5), pp.601-611.
Berman, S. and Dalzell-Payne, P., 2018. The interaction of strategy and technology in an era of business re-
invention. Strategy & Leadership.

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