Project Report: Analysis of Issues in Commercial Cleaning Companies

This report presents an analysis of the commercial cleaning industry, focusing on the challenges faced by companies in this sector. It begins with an industry background, followed by a SWOT and PESTLE analysis to understand the internal and external factors influencing cleaning companies. The report then delves into organizational issues and research motivations, outlining the research objectives and questions. A detailed discussion of relevant theories and current trends in the research topic is provided, along with the research methodology employed, including research philosophy, approach, design, sampling technique, and statistical analysis. Ethical considerations are also addressed. The analysis section presents findings through figures and charts, followed by a discussion of the results, limitations of the research, and recommendations for mitigating the identified issues. The report concludes with a summary of the key findings and suggestions for improving the performance of commercial cleaning companies. This document is available on Desklib, a platform providing study tools and resources for students.

Running head: PROJECT INDUSTRY REPORT
Industry Project
Name of the Student: Raghav Gupta
Student ID: 2181805
Major: Accounting
Supervisor Name: Dr. Tahir Suleman
Date of submission: 2/10/2018
Author Note:

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Table of Contents
Executive Summary.........................................................................................................................5
Industry Background.......................................................................................................................6
Changes in the Market.....................................................................................................................7
SWOT Analysis of the Cleaning Companies..............................................................................8
PESTLE Analysis of the Cleaning Companies.........................................................................10
Organization Background..........................................................................................................11
Issues Problems in the organization..........................................................................................13
Research Motivations................................................................................................................14
Interest of the Research.............................................................................................................14
Challenges of the Research........................................................................................................15
Learning from the Research.......................................................................................................15
Research Objectives...................................................................................................................16
Research Questions....................................................................................................................17
In-depth Discussion of Relevant Theories.....................................................................................17
Current Trends in Research Topic.............................................................................................21
Research Methodology..................................................................................................................24
Research Philosophy..................................................................................................................24
Justification for the use of Research Philosophy.......................................................................25

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PROJECT INDUSTRY REPORT
Research Approach....................................................................................................................25
Justification for the use of Research Approach.........................................................................26
Research Design........................................................................................................................27
Justification for the use of Research Design..............................................................................27
Sampling Technique..................................................................................................................28
Justification for the use of Sampling Technique.......................................................................28
Sample Size...............................................................................................................................29
Statistical Analysis.....................................................................................................................29
Justification for the use of Statistical Analysis..........................................................................30
Ethical Considerations...............................................................................................................31
Conclusions................................................................................................................................31
Analysis/Discussions.....................................................................................................................31
Figure 1: Issues Related to Commercial Cleaning Companies.................................................32
Figure 2: Pie chart on the percentage of people believing.........................................................33
Figure 3: Employee Satisfaction Levels....................................................................................34
Figure 4: Use of Modern Technologies.....................................................................................35
Figure 5: Is Internal Communication Sufficient........................................................................36
Figure 6: Achievement of Competitive Edge in the market......................................................37
Figure 7: Mitigating the issues..................................................................................................38
Findings/Result..............................................................................................................................38

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PROJECT INDUSTRY REPORT
Limitations of the Research...........................................................................................................39
Recommendations..........................................................................................................................40
Conclusion.....................................................................................................................................41
References......................................................................................................................................42
Appendix........................................................................................................................................45
Appendix 1.................................................................................................................................45
Questionnaire.............................................................................................................................45

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PROJECT INDUSTRY REPORT
Executive Summary
The following report is based on the identification of issues that are faced by the Commercial
Cleaning Companies. The report starts with the overview of the industry and the internal and
external analysis of the industry in general. The analysis at the beginning provides a compact and
clear picture of the Commercial Cleaning Companies and their ways and mode of operations.
The following report thus proceeds with the organizational analysis and background and
proceeds to the purpose of the research and also the main research questions that have been
identified in the following research. The review part of the following chapter has highlighted the
in depth discussions of the theories and has analyzed the studies related to the following subject.
The methodology part of the chapter has shown the use of the different methodological tools and
the research methods that have been used in the research. Apart from the discussion of the
methods and the tools a powerful justification regarding the selection of the tools and their
suitability for the particular research has been provided. The analysis chapter has provided a
statistical calculation based on pie charts and graphs. The pie charts and the graphs have been
essential to determine the responses of the participants of the research. The results chapter
follows the analysis chapter. The researcher has also provided the limitations chapter where the
limitations regarding the research have been provided. The report ends with the conclusion and
the recommendation part where a short summary of all the chapters and the ways to mitigate the
issues related to the commercial cleaning companies have been provided.

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Industry Background
Commercial Cleaning can be referred to as the process by which the Company earns
revenue by means of earning commercial contracts by the companies or the households. The
marketing of the companies is generally carried out by means of the presence of professional
sales force and different types of individual advertisement campaigns that are attractive and
easily recognizable in nature. This particular kind of cleaning can be found in different large
towns, cities and basically in areas with higher concentration of affluent regions. These
companies typically market their services by means of professional sales force, websites and
online advertisements in social media and by many other such innovative processes. The
cleaning service companies are one of the most overwhelmed with the presence of intense rivalry
and competition. The cleaning companies generally falls under the list of some of the most
profitable companies and therefore the margin of error for such kind of companies is generally
very small in nature. The premises that are used for commercial cleaning purposes include the
likes of the;
a. Shops
b. Restaurants
c. Offices
d. Showrooms
e. Medical Facilities
f. Factories
g. Showrooms
h. Schools

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i. Government Offices
j. Airports
k. Railway Stations
l. Bus Premises and many more as such
Changes in the Market
The passage of time had led to the evolution in the market and different kind of changes
in the cleaning industry. A competitive analysis can bring out different kind of facts like that of
the need of a greener and a much environmental friendly technology has been driving Crest
Cleaning private limited towards the adaption of a number of different technologically advanced
process and machineries of the company. The management of the company has been enhancing
and strengthening the promotion of the business as eco friendly and green ones which will also
help in gaining a strategical competitive advantage in the market. The fact of Crest Cleaning
company being the largest Cleaning Company of New Zealand is mainly due to the
transformation of the company to a green company that have its head held high above the other
companies in the cleaning industry of New Zealand.

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PROJECT INDUSTRY REPORT
SWOT Analysis of the Cleaning Companies
STRENGTHS OPPORTUNITIES
 Cleaning Companies have their sights
set on the residential sector as well as
the official sectors
 Incredible expertise and experience of
the workforce
 Use of the latest technologies and
machineries
 Extensive and rigorous training
programs
 Room for success is vast for the
company
 Expansion plans outside New Zealand
 Recruitment of new and experienced
employees
 Presence of proper business philosophy
WEAKNESSESS THREATS
 Lack of Expansion outside the country
 Limited number of employees
 The failure to strike crucial deals with
other cleaning companies
 Growth and establishment of new and
modern cleaning firms
 Absence of proper strategic plans for
the future
 Absence of contingency plans
A. Strengths- The commercial cleaning companies have basically their sights set on the
residential and official sectors of the country. This is because both these two sectors
generally provide the largest employment or work for the companies. This is the most
important sector in the working of the following kind of businesses. The incredible
expertise and the experience of the people who work in the following sector are an asset
to the cleaning companies. These people have an extensive knowledge on the different
factors, elements and the technologies involved in the sector. Therefore the use of the
current technologies and the latest machineries are important for the business sector. The
cleaning sector involves physical work and thus needs extensive training to make the

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PROJECT INDUSTRY REPORT
people of the industry self sufficient and skilled enough to easily handle the situations
arising out of the cleaning services.
B. Weaknesses- Most of the cleaning companies have the same kind of problem which is the
failure of the management to expand outside the country. Less chances of expansion
outside the country will lead to less revenue and less chances of income generation as
well as generation of less profit. Apart from this there is also another main problem
which is the failure of the companies to strike crucial deals or agreements with the other
companies working and providing services in the same sector. This will lead to increased
competition in the market and segmentation of the client base in the market and then
ultimately lead to the production of less revenue for the companies.
C. Opportunities- The room for success of the companies in the commercial cleaning sector
is generally vast in nature. The vastness of the need for the services is one of the main
opportunities for the cleaning companies. The increase in the number of offices and the
increase in the demand for commercial cleaning services in the modern households is
surely one of the most important opportunities that is needed for the success of the
organization. Apart from this the presence of a proper kind of business philosophy and
the recruitment of new and experienced employees in the organization is other
opportunities that present equal scope to the organizations. The organizations can also
consider expansion plans outside the areas of their operation to garner more profit in the
business.
D. Threats- The traditional business firms dealing with commercial cleaning are finding it
difficult to cope up with the new organizations in the market as the lack of expansion
policies and lack of proper funding of the business has led to the increase in the

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vulnerability of the organization. The large scale vulnerability is one of the main threats
to the sustainability of the old cleaning firms in the market. Apart from this the absence
of proper strategic and contingency firms for the future are serious threats and poses
grave risk to the success of the organizations in the market.
PESTLE Analysis of the Cleaning Companies
1. Political- The political situations of the business organizations are generally measured by
the way or the amount by which the organizations abide by the rules and regulations
formulated by the government of the country. The guidance formulated by the
government of the countries where the organizations operate are utmost important in the
success of the business in the country.
2. Economical- The stable and healthy economy of the country where the companies
operates helps to maintain the prosperity of the business. It is also equally important to
predict the future prospects of the country. The following prosperity within the industry
provides the country with the necessary clients for the commercial cleaning purposes.
3. Social- The social obligation towards the clients of the industry is the main resource or
asset of the company. It is important for the business to ensure their dedication to a
quality and genuine service to provide the best solution to the cleaning needs in the
different places of public as well as personal interest. This includes the likes of the
hospitals, charitable institutions, health centers, offices, houses, restaurants and many
more as such. Apart from this the company also recruits people from various cultural
backgrounds and maintains a friendly workplace. This helps them to be a much better
equipped social company.

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PROJECT INDUSTRY REPORT
4. Technological- The technological advances in the globalized world have reached out the
cleaning industry and Crest Clean private Limited has not moved away from adapting the
new and latest technologies that helps the industry to be one of the top rated cleaning
companies of New Zealand. The employees are equipped with the latest machineries that
have auto clean functions which helps them to maintain these machines easily. The use of
the advanced technology helps the company to serve their clients and other customers in
a much better and efficient way.
5. Environmental- The cleaning company earlier had faced complains regarding the
dumping of the wastes in different areas which used to be the cause of pollution.
However, the management has constructed some pivotal dumping points for these wastes
in different strategic locations in New Zealand cities to avoid pollution and attain the
status of a green cleaning company.
6. Legal- The legal rules and regulations must be obliged and maintained by the
management of the company according to the rules and policies framed by the New
Zealand Government. The management of the company must also keep a strict tab on the
employment laws to ensure the ethical and transparent practices in the business.
Organization Background
Crest Clean Company is one of the largest professional cleaning companies based in New
Zealand and operates its business in urban centers of New Zealand only. The presence of the
company in the New Zealand market for more than 20 years itself speaks volume about the wide
range of experience and customer base that the company possesses. The company employs a
large number of people who are then formally trained by the management to ensure perfection in
the cleaning of different items or at different areas. As mentioned earlier the company has its

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operations based in a number of different areas like hotels, hospitals, health centers, NGO’s,
houses, lounges, clubs, railway stations, airports, showrooms, factories, bus premises and many
more as such. The large range of services provided to such wide variety of sources requires a
vast experience similar to the one mentioned here. The company has a total of 1700 employees
and an approximate number of 4500 clients in New Zealand. This client includes both personal
and professional clients. The personal clients generally uses the service of the company for
cleaning the house while the professional clients like the hospitals, schools, colleges, offices and
railway stations are considered to be the professional clients. The management of these clients
appoints the company or gives a contract to the company to clean the specific areas within a
certain time limit. A specific business pact is signed in between the two parties after which the
work is commenced. The study has proved that the management of the company has used all the
different elements in a proper and efficient manner to ensure the success of the organization in
the markets of New Zealand. The main reason for the huge popularity of the business is the use
of the latest, innovative and the most efficient and effective technology to provide services to the
clients of the organization. As mentioned earlier the company has a reputation of being a
culturally sound organization because of its policy to employ people from different cultural
backgrounds and ensure the presence of a sound cultural workforce within the organization.
The management of the company also has the reputation to select the employees and
managers by thoroughly scrutinizing them according to the guidelines and policies of the
organization and also verifying whether the person has a criminal background or not. The main
reason for the huge popularity of Crest Cleaning Private Limited is the fact that it uses the latest
and most innovative cleaning methods and also trains its employees according to the latest
methods. The maintenance of such an efficient and effective method helps the organization to