Commonwealth Bank: Innovation, Disruption, and Sustainability

This essay analyzes the impact of disruptive innovation on the business model of Commonwealth Bank of Australia, focusing on how the bank can leverage smart connected devices and adapt to technological advancements. It examines the challenges and opportunities presented by disruption, such as investment requirements for data storage, potential job displacement, and the shift towards online banking. The analysis also highlights opportunities for better monitoring of operations, increased efficiency, and advancements in the Internet of Things. The essay concludes that smart connected products can be disruptive for Commonwealth Bank, bringing both threats and opportunities that require strategic adaptation and investment in new capabilities.

N A M E O F T H E S T U D E N T
N A M E O F T H E U N I V E R S I T Y
A U T H O R N O T E
Innovation and
Sustainability

What is disruption
Disruption in
innovation can be
described as doing the
same thing to create
innovation in such a
way that it can ride the
existing market
(Christensen, Raynor
& McDonald, 2016).
Creating same thing
in a slightly different
way.

Findings
Common wealth bank can create
value for the customers by
changing the processes by suing
smart connected devices
(Commonwealth Bank. 2018).
Investments and acquiring new
capabilities and resources would
be a way out to the challenges
and avail opportunities.
Common wealth Bank would
likely face challenges and
opportunities caused by
disruption.

Challenges
Smart connected devices can
bring investment challenges in
the field of data storage devices.
As the common wealth bank is
matter of confidential
information and transactions
related to customers, it is
necessary to not to rely upon
other data storage companies.
Smart connected devices can
replace the jobs of many such as
data entry job.
With the upcoming of online
banking, physical branches of
banks may be less significant.

Opportunities
Better monitoring of operations would be
established and it could increase efficiency of
operations.
Smart devices would lead a new success in the
field of internet of things.
The monitoring of the performance of the business
will be ensured.

Conclusion
In the end, it can be concluded that the smart
connected products can be disruptive for the
business model of the common wealth Bank.
Disruption can bring into various
opportunities and threats as well.

References
Commonwealth Bank. (2018). Contactless
payments . Commonwealth Bank ,
https://www.commbank.com.au/personal/cre
dit-cards/making-payments/paypass.html.
Christensen, C. M., Raynor, M. E., &
McDonald, R. (2016). What is disruptive
Innovation. The Encyclopedia of Human-
Computer Interaction, 2.

Thank you