The Significance of Gold Coast 2018 Commonwealth Games Report

The report provides an analysis of the Commonwealth Games Gold Coast 2018, a mega international multi-sport event. It examines the event's characteristics, including its status as a mega-event, the number of participating athletes, and its impact on Australia and the Commonwealth. The report highlights key operational functions, the bidding process, and marketing strategies. The conclusion emphasizes the event's influence, the importance of effective planning, and the merit of Australia's successful bid. The report references several sources to support its claims and provides a comprehensive overview of the event's significance within the Commonwealth community.

Commonwealth Games Goal Coast 2018
Introduction
 Event description: Commonwealth Games Gold Coast 2018
• Officially known as XXI Common Wealth games
• The common name is Gold Coast 2018
• Global multi-sport event held between 4and 15 April 2018
• Held in Gold Coast, Queensland, Australia
• Participated by members of the Commonwealth
 Thesis statement: Commonwealth Games Gold Coast 2018 was a mega international multi-
sport event that reinforced the influence of Australia in the world.
Commonwealth Games Goal Coast 2018 as a mega event
 The Gold Coast 2018 is a mega event because it was an international multi-sport event
• The event brought 71 countries and territories that are members of Commonwealth
• An event that brings countries together as this has all that it takes to be considered a special
or mega event.
• World class sports action, by all means, is mega.
 The number of athletes was large.
• More than 6, 600 athletes participated in the event.

 Event impact and legacy on Australia and members of Commonwealth
• The event had an economic, social and political impact on Australia.
• It reaffirmed the influence of Australia among the members of Commonwealth
Key points for the event
 Operational functions for the event such as IT, security, human resources, transport,
ticketing, and finance and venues organization were complex.
• A small event cannot these operational functions complicated.
• Since for this event, the operational functions were complex it is plausible to argue that
Commonwealth Games Gold Coast 2018 was a mega global event.
 The bidding process was tedious.
• Australia placed a bid to host the Commonwealth Games and that is why it was given the
opportunity to host.
• Nations only bid for events they consider mega.
 Marketing and communication such as the use of new media and social networking
Conclusion
 The mega event highlighted the influence of Australia in the Commonwealth community.
 The event required effective and proper planning.
 The bidding process was tedious and Australia won on merit.

References
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http://www.sportspromedia.com/from-the-magazine/gold-coast-2018-commonwealth-games-
surfing-mecca
Masterman, G. (2014). Strategic sports event management. Routledge. Retrieved from:
https://www.taylorfrancis.com/books/9780203114674
Petersen, Freya. (2011). Australia's Gold Coast wins right to host 2018 Commonwealth Games,
but what of the vice in paradise? PRI. Retrieved from:
https://www.pri.org/stories/2011-11-12/australias-gold-coast-wins-right-host-2018-
commonwealth-games-what-vice-paradise