Commonwealth Games 2018: Macro-Environmental Impact and Analysis

This report provides a comprehensive analysis of the impact of global events, using the 2018 Commonwealth Games in Gold Coast as a case study. It examines the influence of macro-environmental factors—political, economic, social, technological, legal, and environmental—on the event's success and challenges. The report includes a SWOT analysis, identifying strengths, weaknesses, opportunities, and threats associated with hosting the Games. It critically evaluates the positive and negative impacts of these factors, such as the event's effect on international relations, economic growth, social awareness, and technological advancements, while also addressing potential risks like racism accusations, cyber threats, and environmental concerns. The study concludes with recommendations for future event management, emphasizing the importance of strategic planning and risk mitigation to maximize benefits and minimize adverse effects on the host country's economy and environment.

Global Events

Table of Contents
• Introduction
• Effect of Global events on Macro Environment
• Critically analyze the impact of macro environment factor
• SWOT Analysis
• Conclusion
• Recommendations
• References

Introduction
Global events can be defined as such events which involves participations,
audiences, and as well as broadcasting at global level, these events are held
only for a particular duration of time. These events require noteworthy open
venture and have an affect on the people living a country and built
environment (Trendafilova and et. al., 2021). The definition covers as
numerous worldwide occasions as conceivable, noticing that Disciples will
decide the appropriateness of the proposal, in entirety or in portion, to a
specific occasion. Whereas characteristic candidates are Olympic Games,
World Expos etc., the proposal is also connected to a broader run of
occasions like summits, reoccurring occasions.

Conti..
This report will Cover common Wealth event, 2018 held in Gold Coast.
Commonwealth of countries, essentially alluded to as the Commonwealth. It is a
political affiliation of fifty six associated states. The chief institutions of the
associations are the Commonwealth Secretariat, it centers up on intergovernmental
viewpoints and Commonwealth foundation, that puts its focus on non-governmental
relations among the member states. Furthermore, this report will also include a
brief discussion on the diversity of the Global Event industry along with it's
structure and types with in the society (An and .et. al., 2021). It also explains
various factors influencing local and as well as Global events. Moreover, it will
include an analysis displaying impacts of these events to the environment of the
particular region where it is being held. Also, a discussion on specific management
strategies to develop this event.

Effect of Global events on Macro Environment
This analysis refers to the study of external key elements
that effects an organisation in different ways. It guide the managers
and directors for making and changing decisions by keeping those
factors in mind. This is a very important tool among management
consultants to help their clients to develop innovating product for
market initiatives(Wang and et.al., 2022). The factors are:
 Political Factors
 Economical Factors
 Social Factors
 Technological Factors
 Legal Factor
 Environmental Factor

POLITICAL FACTORS
 Political factors: the political condition of
Australia is well established and stable.
Taking the initiative to organise
commonwealth games 2018, the government
of Australia successfully organised the event,
this has an impact on decision-making at the
tournament.

Conti..
 Positive Effects: this event helped the country to create a warm
relationship with China and other Asian countries.
 Negative Effects: this may have negative impacts on a country
as, if there is a mistake from the hosting country it can cause a
bad publicity internationally which can effect the countries
reputation.

ECONOMICAL FACTORS
 Economic Factors: hosting and organising a
common wealth game can have significant
impact on the economy of the hosting country
that can help the business of the particular
region might be able to reposition it-self as
well with such opportunity, resulting in
increase in economical growth.

Conti..
 Positive Effects: this even helped Australia to advance it's
economy significantly.
 Negative Effect: with a macro-economical view point their
might be risks approaching the country in future.

SOCIAL FACTORS
 Social Aspects: racism at the
competitions is an essential factor which
effects the decision making of the host
country. The tournament organisers
undertook various measurement to avoid
circumstances like these resulting in
elimination of racism as much as
possible.

Conti…
 Positive Effects: this step helped rising
awareness that needed to reduce racism
in sports had a positive effect on
decision-making.
 Negative Effect: Accusations of racism
are damaging the reputation of this
tournament.