Communicating Research Findings: CRM Implementation in Nisa

This report focuses on communicating research findings related to the implementation of Customer Relationship Management (CRM) within the company Nisa. The background highlights the revolution in business practices due to technology and the importance of CRM in today's competitive global economy. The aims and objectives include implementing CRM in Nisa, focusing on customer retention, providing customer satisfaction, and discovering new customers by the end of December 2018. The research philosophy is interpretivism with an inductive approach and qualitative type. Primary data collection is used, and thematic data analysis is applied. The findings suggest that Nisa will likely expand its business and gain competitive advantages through the implementation of CRM, as the software will help identify customer needs and preferences, informing product manufacturing decisions. Desklib offers a wide range of solved assignments and study materials for students.

P6: Communicating research findings

INTRODUCTION
• The way in which companies conduct business
has been revolutionized due to use of business
technology
• In order to develop competitive advantage in the
economic market place the businesses make use
of computers, servers, websites and personal
digital products.
• In the planning process the owners of small
business should consider implementing
technology.

Background
• Within marketing sales business unit of major
firm nowadays CRM is widely accepted.
• Against the competitors on the growing
competitive global economy most of the forms
are trying to focus on delivering between
customer value.
• In the world of e- business CRM can help firms
to succeed as a strategy to optimise lifetime value
of customers

Aims and Objective
Aims
– “To implement Customer- Relationship
Management in the company Nisa”

Objective
• To implement CRM in the company Nisa
• To focus on customer retention
• To provide more satisfaction among customers
and discover new customers
• To implement this new technology in the
company till the end of December 2018

Research philosophy
 Enterpretivism

Research approach
 Inductive research

Research type
 Qualitative type

Data collection
 Primary data collection

Data analysis
 Thematic data analysis

Theme 1:

Theme 2: