Comprehensive Report on Communication for Academic Purpose, COMM1068

This report analyzes communication for academic purposes, focusing on the principles of effective business and professional writing. It begins with an introduction to the key concepts, including the importance of good communication, the impact of communication on individual and organizational perception, and the significance of grammar and literacy. The report then delves into three readings, providing detailed summaries of each. The first reading, "Business and Professional Writing: a basic guide," emphasizes the value of communication skills for professionals and the difference between business and academic writing. The second reading, "Communicating as professionals," explores communication strategies and skills, including verbal and non-verbal communication. The third reading, "Essential study skills," focuses on study techniques, including learning styles and memory principles, to help students succeed in their academic careers. The report highlights the critical role of clear, concise, and well-structured communication in both academic and professional settings, offering valuable insights for students seeking to improve their writing and communication abilities. It also examines the importance of paraphrasing and summarizing.

Running head: COMMUNICATION FOR ACADEMIC PURPOSE
COMMUNICATION FOR ACADEMIC PURPOSE
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1COMMUNICATION FOR ACADEMIC PURPOSE
Part 1
Introduction to Business and Professional Writing
Reading Title Business and Professional Writing: a basic guide, Broadview Press,
Ontario
Author MacRae 2015
Audience: The audience of this book are the ones who want to learn how to write business
and professional papers and the ones who wants to enhance their skills of literacy and
writing.
Purpose: The main purpose of this book is to let the readers know about the necessity of
knowing good writing and communication skills and to highlight why good grammar and
literacy skills are important for the same.
Content: There are many sub-headings in the entire book. One can easily find some
important headings and sub-headings in every section of this book that give a clear idea what
the upcoming paragraphs constitute. The key heading is the “Introduction to Business and
Professional Writing”. The sub-headings under it comprise of- “The importance of good
communication”, “Our Communication says something about us”, “and There are no
shortcuts to good writing” and “What we will learn”. Again, there is Part I of this book under
the title “The Basics of Strong Writing” that further gives a brief about the difference in
between professional and academic writing, the 7Cs of good writing, importance of grammar
and proper copy-editing.
The main function of the subtitle “Our Communication says something about us” is to make
readers alert that the way they communicate, depicts a lot about them. It reflects heavily on
us, as an individual or an organisation. For this reason, it is important to excel in this.
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There is no image or diagram in this book. But there are certain graphs like figure 1.1 that
depicts prose literacy and personal income rate, figure 1.2, which depicts rate of literacy and
employment etc.
Part 2
Sections Main idea of this section Supporting/Secondary ideas
1 How communication has changed 1. Professional communication
had changed from reading and
writing to visual and oral
media
2. “Internet and visual media have
killed good writing but have
made clear written
communication in business
world.”
3. The vitality of grammar and
accurate spelling has
encouraged creativity in
schools.
2 Reflects on how well you can
communicate as an individual or
organisation
1. It is our communication that
tells our audience a huge deal
regarding who we are.
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3COMMUNICATION FOR ACADEMIC PURPOSE
2. Caring regarding the details of
our communication will
automatically ensure that we
will care about the details of
our work too.
3. Professional communication is
persuasive.
3 There is no shortcut to good official
writings.
1. Writing takes place in official
documents can make the
recipient wonder regarding the
company’s basic competence.
2. One need to know writing
prefer spelling and grammar as
computers can’t master on
these skills.
3. Writing errors can take the
company’s reputation at risk.
4 Regardless of what profession one uses,
one will certainly be using the
communication skills every single day.
1. Good communication skills,
both spoken and written, are
the most important skills that
one can learn in his or her
education
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4COMMUNICATION FOR ACADEMIC PURPOSE
2. Communication is a constant
in professional and business
life.
3. It is the key to good
professional career.
5 There is a difference between
professional and academic writing.
1. For being good communicator
in business, one must forget
what he learnt to become a
good academic writer.
2. Professional writing is very
difficult.
3. Professional document aims at
being more attractive and
visually speaking.
6 Plain to read texts cause more errors and
misunderstandings.
1. Many governments and
businesses are moving to put
their communication into plain
language.
2. Plain English uses specific
examples and concrete instead
of abstractions for making the
text clear.
3. Plain language aims at making
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text easy.
Part 3
Reading 1:
Reading Title “Business and Professional Writing: a basic guide, Broadview Press,
Ontario”
Author MacRae, P, 2015
This document by MacRae (2015) is all about communication and writing skills. It
has highlighted the vitality of having these skills for candidates, from any professional
background in their daily life and career. According to the author, people must care and
improve the way they communicate as it depicts a lot about them. It reflects heavily on us, as
an individual. Therefore, it is important to excel in this. Taking care about the details of our
communication will automatically ensure that we care about the details of our work too. The
book has also clearly demonstrated the difference in between professional or business writing
and that of academic one. It has laid emphasis on the usage of plain language in the business
writing as it makes the documents clearer and lessens the rise of misunderstandings. For this
purpose, many governments and businesses are moving to put their communication into plain
language.
Reading 2:
Reading Title “Communicating as professionals, 3rd edn, Cengage Learning, Stamford”
Author Archee, Gurney & Mohan, 2013
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This book by Archee, Gurney and Mohan (2013) has clearly explained all the key
concepts of communication and has pointed out some effective strategies that students can
make use of for communicating as professionals in their career. The strategies are highly
flexible and can be used in any career they choose in their life. With the same, the book also
has covered some modern communication theory and some important practical skills like
verbal, non-verbal communication, negotiation and active listening. Good communication is
the key of successful relationship in both personal and professional life. The book has also
focused on the importance of non-verbal communication. According to the authors
understanding of non-verbal communication as well as its relation to the verbal
communication is very important in the development of good skills of professional
communication. It allows one to control his or her behaviour and become understanding and
accepting of others.
Reading 3:
Reading Title “Essential Study Skills, 8th edn, Cengage Learning, Stamford.”
Author Wong 2015
This book is especially designed for the students who require developing the skills of
study in order to complete their college education successfully and is also very helpful for the
adult learners. It is a guide to success in academic career. The book features some important
learning strategies that one needs to become a better student (Wong 2015). It includes
different learning tools, videos, quizzes, flashcards etc. along with many resources for
complementing the main text. Also, there is a step-by-step approach and many opportunities
for the practice throughout the book. The book comprises of using different learning styles
including cognitive, multiple intelligence etc. There are also mentioned the twelve principles
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of memory, dividing it into three parts, with four principles in each. With the same, there are
some test preparation skills, note-taking skills, creation and usage of visual notes and
studying tools etc. in the book that lead students towards success.
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References:
Archee, R., Gurney, M. and Mohan, T., 2013. Communicating as professionals.
MacRae, P., 2019. Business and professional writing: A basic guide. Broadview Press.
Wong, L., 2014. Essential study skills. Nelson Education.
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