Report on Effective and Ineffective Communication Modes

This report analyzes various communication modes, including presentations, emails, and social media advertisements, evaluating their effectiveness. The report provides a detailed analysis of specific communication examples, highlighting strengths and weaknesses. For instance, a project defense presentation is critiqued for its lack of structure and poor delivery, while a health alert email is praised for its clear structure and informative content. The report also examines a television advertisement and an Instagram advertisement, assessing their persuasive techniques and ethical considerations. Furthermore, the report suggests strategies for improving communication, such as using simple language, incorporating non-verbal cues in presentations, and employing creativity in social media advertising. The report emphasizes the importance of tailoring communication to the specific channel and audience for optimal impact. Finally, the report underscores the significance of ethical considerations, particularly in sensitive contexts like charitable appeals, and provides practical advice for enhancing communication effectiveness across different platforms.

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Communication
Name
Institutional Affiliation
Professor
Course
Date

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Communication
Question 1
Date Mode Type Style Effective Why/Why not
effective
28/03/2020 Presentation Project
Defense
Formal No The presenter
was not
composed and

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audible. The
points were not
structured to
bring out the
main topic of
discussion in
an
understandable
manner.
30/03/2020 Email Health alert Friendly Yes The email had
a clear
structure with a
good
introduction,
agenda,
message body,
and conclusion
(Hamilton et
al., 2011
p.462). The
context of
communication
was clear by

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erring on the
right side of
caution.
The email was
very much soft-
spoken, ethical,
and with a
good sense of
humor. The
person
composed an
email began by
a warm
greeting,
expression of
concern on my
well-being
before drawing
back to the
main reason for
the email. At
the end of the
email message,

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the sender
thanked me for
my time and
re-iterated how
much she
expects me.
31/03/2020 Television Advertisement Humorous Yes The images
used and the
accompanying
written text
was very much
appealing and
persuasive. The
advert, which
was on certain
chocolate, it
had a text
stating, “A
single bite
brightens the
day.” At the
end of the
advert was a

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video that drew
attention by the
smiles and
liveliness that
were evident
from the people
who had a bite
of the
chocolate. It
constantlysends
a message to
everyone to try
the chocolate.
01/04/2020 Instagram Advertisement Emotional
and
sympathetic
No The advert had
images of
malnourished
children who
were captioned
with a text
explaining how

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much they
needed
donations and
any other
material aid.
Though the text
was simple and
clear for one to
understand, the
images of the
children were
offensive,
sensitive, and
violated
children's
rights.
Question 2
The email received on 30th March on Health alert was well constructed. The email
effectively communicated the different measures to be employed for one to stay safe against the
COVID-19 pandemic. The email was well constructed with different sub-topics backed up by a
brief description. I could see some keywords which touched on different strategies to avert the
infection. The various mechanisms to stay safe were stated in point form for easy noting and

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reading. The email subject was very brief, and in capital letters that ensured almost everyone
who receives the email would dedicate some time to go through it. Some image attachments on
the current corona infection statistics were also clear to assert the seriousness of the matter. The
email was very concise for very useful information that had been put into a single email,
excluding any bit of fluffy stuff. The alert had a summary that presented the central intention of
the email (Kaiser, 2013 p.959). The tone of the email was polite and firm without meandering on
purpose. The email had a clear action plan required for the readers to take. Another well-
constructed communication was on the Television, an advert on the best chocolate. The images
used in the short video were very clear in terms of graphics and met the intended purpose as per
the advert. The advertisement was suggestive, simple, caught the reader’s attention, had a
conviction vale, had a memorizing value, and appeared to be true (Degenkolb, Bohle, and
Halbedel, 2011 p.105). The audio and text which accompanied the advert were very much
convincing and persuasive.
Question 3
Conversely, I came across two poorly constructed modes of communication. One was a
presentation, a formal communication that was unwritten. The presentation was on a project
defense by a student. The student was presenting the project in front of a group of panelists and
other university students. The presentation was irrelevant, dull, and confusing since the student
was jumping from point to point, following no organized flow of ideas or structure (Kang, 2018
p.21). The presenter had not familiarized himself with the equipment and venue. Other instances
that made the presentation a disaster were ignoring the audience, failure to respond to some of
the questions, inappropriate content use, use of ineffective visuals, and incoherent speaking. The
presentation slides were too verbose, capturing unnecessary content that made the audience lose

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attention (Wigham, and Chanier, 2013 p.70). Throughout the presentation, the student showed a
lack of dynamism and had high instances of freezing with little and improper use of body
language and gestures. Additionally, the social media on Instagram, which was on Instagram,
was poorly constructed. The post had an image that brought more emotional breakdown than
communicating the basic message in a much simpler form. Coming across scary images of
malnourished children who are abandoned and probably taking their last breath was the very
weird thing that remained fresh in my mind. The wording in the captioned text appeared to be
more commanding than just a request for financial aid and support (Zack, 2013 p.210).
Question 4
There are different methods in which the poorly constructed communications can be
improved. Focusing on the above-highlighted cases, which is a presentation and a social media
post, then the following approaches can yield better results. Effective communication should
always pass the message as intended by the sender (Argyle, 2012 p.55). The sender should
always prepare the message in the simplest form that facilitated understanding and chose the
correct channel to deliver the message (Yuan, 2014 p. 32). This is applicable especially when
sending messages in the form of email and word of mouth. The simple words are required when
composing any form of communication. This will enable the recipient to receive under the
message effectively and fast. It would be a bad impression for the recipient to start googling the
meaning for some words used in the message. Some would not have time to do that and others
will just ignore the message regardless of how important it is. The important thing is to use just
simple and precise words that deliver important information well. For the case of the
presentation, the student should have utilized non-verbal cues such as gestures, tone variations,
and facial expressions (Bambaeeroo and Shokrpour, 2017 p.51).

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It is good for any presenter to be audible enough, composed, and has mastered the
content so as to ensure a good structured flow of the points and supporting evidence (Lolli, 2013
p.295). Body language is very important when presenting your points. One needs to support the
presentation by using a relevant body language as possible. Moreover, the level of confidence
matters in the presentation. It does not matter how much information you know but how
confident one is. The tense mood is discouraged when it comes to presentations matters even if
one does not know much about the information, the level of confidence can convince the
audience otherwise. When talking to the audience, such as a panel, it is good to listen to the
questions being raised by the listeners and respond accordingly. Establishing a good rapport and
conducive environment with the audience is a key point of focus. Social Media has seen great
traffic over the years, thus being utilized for advertisements and passing notices to the general
public. However, what matters is the criteria used, creativity in the composition of the message,
and targeted population. The social media messages are driven by how attractive to the audience.
Nowadays, having much of the competition on social platforms regarding the advertisement,
there is a high need for creativity when sending the message on social media. One needs to use
attractive things as possible to reach many recipients. One of the common and best ways of
sending messages via online platforms includes the use of the comedian well known. People will
be attracted by the media and at the same time they will receive the information offered. Many of
the comedians reach up to thousands of likes and comments and therefore this is the best strategy
to use. As many people would be attracted by the comedian tone on how he presents the advert
on social media. In other words creativity should be of high level to remain competitive on social
media platforms during advertisements. The current music can be incorporated in the social
media adverts as this will attract so many people who would be willing to listen to such music.

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This would be like a trap of mutual benefit because as the recipient gets to listen to the music,
they will as well get the information delivered by the advert. A donation aid request can only be
posted on social media if the matter is not urgent; otherwise, a better channel like Television and
emails can be useful (Danziger, 2013 p.96).
When one chooses to use social media like Instagram, then the images used should be
appealing but not offensive and emotional posts to fetch the deep feelings of the viewers or
readers (Lane, 2016 p.67). An image of a created poster with the information on the need for the
donation, mode of contribution, and contact address is very useful as compared to images of
weak children. The thematic concern of the advert image plays a major role in the determination
of how people will get attached to it. It is highly important to have a professional picture that
would not be boring or annoying to the recipients. Moreover, professionalism should be highly
considered when posting these images on Instagram for instance half-naked adverts will bring
about moral issues with the recipient and others will not be interested to read further.

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References
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Bambaeeroo, F., and Shokrpour, N., 2017. The impact of the teachers' non-verbal
communication on success in teaching. Journal of advances in medical education
&professionalism, 5(2), p.51.
Danziger, K., 2013. Interpersonal Communication: Pergamon General Psychology Series (Vol.
53). Elsevier, pp.95-99.
Degenkolb, M., Bohle, H. and Halbedel, R., SAP SE, 2011. System and method for switching
between stateful and stateless communication modes. U.S. Patent 7,930,410, pp. 101-110.
Hamilton, I.R.A., O'Connell, B.M., Pickover, C.A., Sand, A.R. and Walker, K.R., International
Business Machines Corp, 2011. Secure communication modes in a virtual universe. U.S. Patent
8,051, pp.462.
Kaiser, E.C., AdapxInc, 2013. Systems and methods for implicitly interpreting
semanticallyredundant communication modes. U.S. Patent 8,457, pp.959.
Kang, H., Samsung Electronics Co Ltd, 2018. Communication service in communication modes.
U.S. Patent 10,064,036, pp.21.
Lane, S.D., 2016. Interpersonal communication: Competence and contexts. Routledge.
Lolli, J.C., 2013. Interpersonal communication skills and the young hospitality leader: Are they
prepared?. International Journal of Hospitality Management, 32, pp.295-298.
Wigham, C.R., and Chanier, T., 2013. A study of verbal and nonverbal communication in
Second Life–the ARCHI21 experience. ReCALL, 25(1), pp.63-84.