BC#4: Communication Analysis, Professionalism, and Barriers

This assignment analyzes effective and ineffective communication through personal experiences, providing supporting facts for each scenario. It explores how to display professionalism in an internship interview, emphasizing knowledge, honesty, and clear communication. The assignment further discusses the implications of selecting appropriate channels and mediums for business messages, highlighting factors like target audience identification and cost analysis. It concludes with examples of physiological, language, and psychological barriers, illustrating how these obstacles can hinder effective communication in a business context. The paper uses citations from business communication resources to support its findings.

BC#4
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[DATE]
[Company name]
[Company address]

BC#4 1
Part A
Think about your own experiences with both effective and ineffective communication, and select
one (1) example of each to analyze.
(1) Briefly describe each of the two (2) scenarios– one related to a personal experience
with effective communication and one related to a personal experience with
ineffective communication. Describe whether each scenario is an example of
effective or ineffective communication, providing at least two (2) supporting facts
for each scenario.
Scenario of effective communication
Effective communication is always acted as the guideline for the opportunity in the formal
organizations. As a student for the completion of my degree, I have to do the internship in an
organization of eight weeks . I got an opportunity of working in one of the effective banks of my
country. On the first day of my joining, I have delegated the duty of account opening and dealing
with customer queries. My manager briefs me the accounting system of the bank so that I can do
my duties effectively. I have to go through all the details in a careful manner and ask for
clarification as and when needed.
As if any customer came to my desk, I first greet them with due care and ask that how may I
assist you. The customer would explain the problems , that they are facing, and then after
listening to them carefully I resolve the problems of the customers in terms of customer
satisfaction.

BC#4 2
Supporting facts for my effective communication: the feedback that I got from my customers are
that it was professional, and encouraging and the result of this is that I was promoted as a
temporary employee by the finance officer for five months.
Scenario of ineffective communication
The situation of ineffective communication that I have faced in my organization is one day in a
meeting with the CEO of the company. The meeting is related to the new technological
advancement in the organization. The CEO is using technical jargons that are not understood by
anybody in the meeting. The team members request him to use some common terms , but he
does not respond to our problems. As a result, the meeting proved to be ineffective as nobody is
able to understand that what he is trying to suggest and after a week the third party expert was
called out for demonstrating the operation of new technology.
Supporting facts for ineffective communication:
Ineffective communication is one that will not be communicated in an effective way and cause
barriers to effective communication. (Wang,2016) Based on the meeting scenario on
technological advancement, the communication was ineffective as the outcome was negative as
firstly the overemphasis is made on jargons which the subordinates are not getting and secondly ,
he does not pay attention to the suggestions , which leads to a status difference between the
manager and employees.
Part B

BC#4 3
1) Imagine that you have an interview for an internship that you really want to get.
Describe three (3) ways in which you can display professionalism in this situation.
The ways in which the professionalism will be displayed in an interview is to focus on
knowledge , education and core experience. (Guffey ,2014) In an Interview, we always use
the conversational style in "You" concept , that how the experience is benefited for the
company.
Always act honestly ,trustworthy ,natural and be nice and respectful of the people around ,
based on the experiences. (Brink,2015) Always make the points clear and concise , by not
using any slang. Before going for an interview always dressed in a professional manner ,
research the company in terms of policies and procedures and behave in an appropriate way
according to the situation.
2) Describe the implications of selecting the appropriate channel and medium for a
business message. Describe at least two (2) factors involved in this.
a) Identification of target audience: for delivering the effective business message , the target
audience needs to be identified, in terms of purchasing power of the products that we
need to supply to the customers.
b) Secondly perform an analysis of the message which we want to communicate by using
the channels like advertisements, emails,or social networking sites for the price changes
or new product announcement . (Martin, 2015) Always select the best channel that helps
in finding the best possible in-depth solution, in terms of strategic changes in the
company. The channel also includes the articles in magazines , related to the target

BC#4 4
audience, in terms of technical papers or the industry conferences that are attended by the
target audiences.
c) Identification of communication cost by means of channel identification.
d) Setting up of product review pages on the website for the encouragement of visitors .
e) Development of effective communication and implementation strategy by taking help of
communication professionals , by the appropriate selection of marketing firm or agency.
3) Provide one (1) original example of each of the following: physiological barrier,
language barrier, and psychological barrier.
Physiological barrier are those barriers that arises from the recievers physical baody state.
For example visison impairment, deafness and speeh disorders are the commn that act as a
barrier in effective communication.
Language barrier arise from the sender side by not sharing the message in the understandable
language. (Quintanilla,2015) These barriers create misunderstandings between the sender and
recievers. The common exampes are the slangs and jargons which are very difficult to
understand.
Psychological barriers arise due to the attitude of receiver towards the sender or towards the
message. Examples include lack of attention, poor retention , distrust etc.
References:
Guffey, M. E., & Loewy, D. (2014). Essentials of business communication. Cengage Learning.
Quintanilla, K. M., & Wahl, S. T. (2015). Business and professional communication: Keys for
workplace excellence. Sage Publications.

BC#4 5
Martin, J. N., & Nakayama, T. K. (2015). Reconsidering intercultural (communication)
competence in the workplace: A dialectical approach. Language and Intercultural
Communication, 15(1), 13-28.
Brink, K. E., & Costigan, R. D. (2015). Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education, 14(2), 205-221.
Wang, W. Y., Pauleen, D. J., & Zhang, T. (2016). How social media applications affect B2B
communication and improve business performance in SMEs. Industrial Marketing
Management, 54, 4-14.