Analysis of Communication Practices: iCandy, KNeo Media Report

This report provides an in-depth analysis of the communication methods and practices employed by iCandy and KNeo Media Limited. It begins with an introduction to interpersonal and e-communication, followed by an exploration of non-electronic communication methods, such as those used with customers, suppliers, and the public, and electronic media and communication strategies. The report then conducts a SWOT analysis of the overall communication methods used by both companies. A comparative analysis is done, highlighting the strengths and weaknesses of each company's communication practices, and recommendations are made to improve internal communication. The report concludes by emphasizing the importance of both conventional and unconventional methods in shaping and driving business sales. References are provided for further reading.

INTERPERSONAL
AND E-
COMMUNICATION

Table of Content
 Introduction
 Key Non-Electronic Communication Methods and Practices
 Key Electronic Media and Communication Strategies
 SWOT Analysis of Overall Communication Methods and Practices
 Comparing communication practices of iCandy and KNeo Media
Limited
 Recommendations
 Conclusion
 References

Introduction
Interpersonal and E-Communication are two of the most
sought techniques of interacting with one another in
today's world. Interpersonal Communication is one which
involves a systematic exchange of information, feelings
and meaning by way of verbal or non-verbal methods.

Key Non-Electronic Communication
Methods and Practices
Non-Electronic Communication Methods are those which
do not require a medium of technology such as
Smartphones and Emails for the purpose of exchanging
valuable information among the Sender and Receiver.
These Methods and Practices are much more personal in
nature and involves a higher degree of body language

Continue...
Enumerated below are the Key Non-Electronic
Communication Methods and Practices adopted by the
two companies to engage:
 Customers
 Suppliers
 Staff Members
 Public

Continue...
Suppliers:
iCandy is a technology-based business which thrives on
creation and development of highly diversified interactive
mobile games. For this purpose, the company requires a
certain set of suppliers that are ready to sell them
technologies and other important material.

Continue...
Public:
Public Relations is one of the most crucial component for
any business organisation. iCandy Interactive has been
able to retain public interest by way of encouraging
Corporate Social Responsibility activities.

Key Electronic Media and
Communication Strategies
Electronic Media and Communication Strategies are the
most used techniques adopted by companies worldwide.
It goes without saying that an international business such
as iCandy has also employed different Electronic Media
and Communication strategies which include websites,
social media and other similar platforms.

Continue...
Other Platforms:
Apart from the electronic media mentioned above, other
platforms such as social forums and blogs. With its
commitment towards Community building, iCandy aims
to mentor its workforce within South East Asia and help
business grow.

SWOT Analysis of Overall
Communication Methods and Practices
The overall Communication Methods as well as Practices of
both iCandy and Kneo Media Limited includes a
combination of Non-Electronic & Electronic Media. In
the context of given case scenario, a SWOT Analysis for
the two business enterprises has been carried.

Comparing communication practices of
iCandy and KNeo Media Limited
While comparing the communication practices of iCandy
Interactive and KNeo Media Limited, it can be observed
that while the international gaming developers, iCandy
have been a new entrant, the business has a strong hold
on the external communication practices against KNeo
which has strong internal communication system in place.

Recommendations
Through the inferences made above it is recommended that
there is a need for enhancing the internal communication
systems for iCandy. This is to be achieved in a way that
helps the business to upgrade itself in accordance with
current communicating systems.