Overcoming Communication Barriers: The Hotel Collection in Sri Lanka

This report examines the marketing challenges and communication barriers faced by The Hotel Collection as it plans to open a new beach resort in Sri Lanka. It identifies key issues such as physical, cultural, and planning barriers, including those related to the local environment, potential security threats, and cultural differences. The report explores strategies to overcome these barriers, including thorough planning, technological improvements, cultural sensitivity training for staff, and effective communication techniques. It emphasizes the importance of understanding local cultures and languages to foster positive relationships with investors and suppliers. The conclusion highlights the significance of effective communication in global business operations and suggests that by addressing these challenges, The Hotel Collection can successfully expand its business in Sri Lanka and other international markets. References to relevant marketing literature are also included.

Marketing refers to a n activity and a process of
designing, interacting, sharing an d exchanging
offerings which have value for the consumer,
partners and community at large. Communication
play an effective role in the marketing of goods and
services (Lovelock and Patterson, 2015). This report
based on The Hotel Collection which is a chain of
hotels and resort and now going to open a brand
new beach resort in Sri Lanka. This assignment will
be discussed about the common challenges, barriers
and strategies for overcoming barriers of
communication.
Cultural barriers- the world is more globalised and
each business and firm may have people from different
parts of the world. This factor includes basic values of
society like dressing, religions, food, drinks, lifestyles,
behaviours and others according to the culture of that
nation. So these all factor generate barrier for the
business of The Hotel Collection.
Common challenges and barriers of effective
communication
There are various challenges and barriers that can
be faced by The Hotel Collection during the time
when it is opening brand new beach resort in Sri
Lanka. These barriers are as following:
Physical barriers- These barriers are most axiomatic
barriers to effective communication and related to
the environment and natural condition, workplace
issues, technological problems, temperatures of the
destination, poor lighting, poor machinery and
equipment and various others. In The Hotel
Collection, it is a barrier which generate issues
related to the destination of Sri Lanka where this
firm open its new branch.
Lack of plan- There are lack of planning within the
management of the company in context of the
location of Sri Lanka where the current issues is
arising related to terrorist attack. So this is another
barrier which is facing by the management of The
Hotel Collection.
Marketing Material
INTRODUCTION Resort in Sri Lanka

Strategies development for overcoming
communication barriers
The management of The Hotel Collection can use
various strategies like find out the cause of
problem, by insuring that all technology and
equipment’s works effectively, by getting
information about the basic things like temperature
lighting others to remove physical barriers (Bokek-
Cohen, 2016).
For solving issues related to language, the firm
should use different strategies like use of simple
language, follow simple organisational structure,
effective media selection, Avoid information
overload etc.
In Hotel Collection, the management of the
company can remove these barriers by getting
knowledge and doing research about that nation
where firm going to operate its business. By
promoting appreciation of cultural differences, to be
open to trying new things and to be accommodating
etc. are some strategies that can be implemented by
the management.
Awareness of cultural influences on communication
and negotiation for providing information about the
culture and values of that nation where it is
To overcome these barriers the firm can make
proper planning in context of security so that when
it will open its new branch in Sri Lanka then it will
not affected by the activities like terrorist attack and
others.
The Hotel Collection opening new brand, the
management providing training and learning
sessions to its employees a manger. So that they can
easily communication and make interaction with the
suppliers and linguistic of the country. If they
clearly having knowledge about it then they can
create positive influence on communication and
negotiation in context of business. If they have
proper and effective information about culture then
they can easily maintain good relation with
investors which help in running in business and this
generate favourable influence on communication
and negotiation (Sajid, 2016).
CONCLUISON
REFERENCES
From the above mentioned information it can be
conclude that communication is an effective factor for
running the business of a firm at global level. There are
various barriers that can be faced by the organisation like
physical, cultural and language related that generate
issues for the expansion of the firm's business. But by
getting information about the culture, using effecting
technologies and others strategies, these barriers can be
minimised.
Kennedy, A. M., 2016. Macro-social marketing. Journal of
Macromarketing. 36(3). pp.354-365.
Lesser, W. H., 2018. Marketing livestock and meat. CRC Press