The Role of Effective Communication in Achieving Organizational Goals

Desklib provides past papers and solved assignments for students. This essay explores communication barriers and their impact on organizational success.

Assignment 1B: Forming an Argument
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Contents
Introduction....................................................................................................................................3
Discussion.......................................................................................................................................4
Conclusion......................................................................................................................................6
References.......................................................................................................................................7
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Introduction
Communication is a process of transferring information from one person, place or group to
another. This particular process of transferring information is affected by numerous things and
involves a lot of barriers. Every organisation needs a perfect knowledge of the communication
barriers and how to overcome them to maintain an effective flow of information in the
organisation.
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Discussion
Communication barriers prevent the efficient flow of information among the employees and thus
hinders the operational activities of the organisation. The managers need to convey the proper
information to the employees which are only possible if the manager has proper knowledge
about the communication barriers and knows how to overcome them (Andersson, 2016). The
activities taking place in the organisation are greatly affected by the internal and external
challenges being faced by the employees. Internal barriers in communication process increase
workplace conflicts and affect the decision-making process. External barriers prevent proper
communication of the managers with external shareholders. It is the task of the manager to
manage the external and internal barriers for having a proper interaction with the internal
employees, stakeholders and external stakeholders of the organisation (Mortimer & Laurie,
2017). The internal process of organisation is affected by the bad communication which affects
the production management, strategic development and supply management affecting the
product and services of the organisation in the market. For the purpose of maintaining proper
communication at the workplace, the management needs to provide training in communication
and interactions among each other. Effective internal and external communication helps in
preventing workplace conflicts and achieving organisational goals and objectives (Ravazzani,
2016). Along with maintaining effective communication at the workplace, studying individual’s
behaviour is also very necessary. Every organisation should focus on developing a conceptual
model to understand individual behaviour in the workplace. Positive and negative behaviour of
any individual has a great effect on the achievement of organisational goals and objectives.
Individual’s reaction at the workplace determines how they react and handle any stressful
situation, what type of behaviour they show towards other employees. Negative behaviour
hinders the achievement of organisational objectives and increases workplace conflicts; thus, the
manager should focus on maintaining positive behaviour of every individual working in the
organisation (Zhong, 2017). Change taking place in the communication issues have a great
impact on the framework and policies of the business. Changes in communication create a
challenging situation for management. Change in communication style affects the relationships
among the employees along with public relations. Organisational culture is also affected leading
to conflicts at the workplace. The manager needs to establish effective communication at the
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workplace which will help in solving the issues arising and maintain a cultural environment in
the organisation along with focusing on organisational development and focusing on
organisational goals and objectives (Burgers, 2016).
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Conclusion
The following essay provided the issue related to communication in the workplace. The barriers
arising in the path of successful communication are studied along with focusing on both the
internal and external barriers. The importance of individual behaviour is analysed and the effects
that negative behaviour can have on the organisation is studied. The changes taking place in the
communication and the effect it has on the organisation is analysed along with focusing on what
should be done by the managers to decrease the effect negative individual behaviour as well as
changing communication at the workplace.
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References
 Andersson, A. (2016). Communication barriers in an inter-organizational erp-
project. International Journal of Managing Projects in Business, 9(1), 214-233.
doi:10.1108/IJMPB-06-2015-0047
 Burgers, C. (2016). Conceptualizing change in communication through
metaphor. Journal of Communication, 66(2), 250-265. doi:10.1111/jcom.12211
 Mortimer, K., & Laurie, S. (2017). The internal and external challenges facing clients in
implementing imc. European Journal of Marketing, 51(3), 511-527. doi:10.1108/EJM-08-2015-
0621
 Ravazzani, S. (2016). Exploring internal crisis communication in multicultural
environments. Corporate Communications: An International Journal, 21(1), 73-88.
doi:10.1108/CCIJ-02-2015-0011
 Zhong, W. (2017). Simulating influenza pandemic dynamics with public risk
communication and individual responsive behavior. Computational and Mathematical
Organization Theory, 23(4), 475-495. doi:10.1007/s10588-016-9238-9
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