Communication Barriers and Strategies for Holiday Inn

This report examines communication barriers within the context of Holiday Inn, a prominent international hotel chain. It identifies key challenges such as language differences, cultural variations among employees, and differing expectations and perceptions within the workforce. The report then proposes strategies to overcome these barriers, including emphasizing clear hiring practices, providing comprehensive training programs on cultural sensitivity, and fostering a work environment that values diverse perspectives. Furthermore, it explores the impact of cultural differences on communication and negotiation processes, highlighting how factors like language and values can affect interactions. The report concludes by emphasizing the importance of effective communication for achieving business objectives and maintaining strong relationships with stakeholders, ultimately contributing to the company's success. This report provides a detailed analysis of communication obstacles and suggests practical strategies for improvement within a global business environment.

ASSIGNMENT 1

Table of Contents
INTRODUCTION...........................................................................................................................1
Barriers to communication .........................................................................................................1
Strategies for overcoming communicational barriers .............................................................1
Impact of cultural on communication and negotiations .............................................................2
Conclusion ......................................................................................................................................3
REFERENCES................................................................................................................................4

INTRODUCTION
Communication is the procedure through which an idea, opinion, or information is
exchanged within or outside the organisation in order to accomplish the pre determined goal or
objective in an effective and efficient way (Al-Waqfi and Forstenlechner, 2014). However, it
plays an integral role within company as it enable mangers to promote their product or service
and also to fulfil all marketing objective in stipulated period of time. In this report, Holiday Inn
has been considered which is one of the reputed hotel with UK industry and it is established in
the year of 1952. In this study, it includes barriers of communication and identification of
various ways to tackle those challenges in a better way.
Barriers to communication
There are some barriers which Holiday Inn came across within their business operation
are as follows:
Different language: Under this, it signifies that each geographical region has its own
dialects or terminology which sometime act as a barriers for receiver in Holiday Inn. As a result,
the conversation channel which span across the establishment get affected and generate several
confusions or misconception.
Different Culture: As Holiday Inn is an international hotel in which different culture of
employees are employing and each of them has their own set ethics, values, norms, beliefs that
restrict each personnel to interact with others (Madsen, 2016).
Varies in expectation and perception: In regard of Holiday Inn, it contains huge group of
skilled workforce who perceive the same things in a different manner which may give way to
rise diversified interpersonal ideas or views. Due to this, it hinder manager to make suitable
decisions for the accomplishment of goal in an improved way.
Therefore, the above explained challenges generates conflicts of interest within Holiday
Inn that influence its productivity ratio in existing marketplace.
Strategies for overcoming communicational barriers
As per the preceding mentioned barriers hinder Holiday Inn working culture, there are
various strategies which they can implies into their business operations are as follows:
Eliminate differences in perceptions: In this, managers should be very careful while
hiring individuals as they must ensure that whether the applicants has strong command over
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written and spoken language. Due to which Holiday Inn can easily control over
miscommunication and disputes in order to create better working environment in an impressive
manner.
Provide proper training: In order to overcome cultural barrier, Holiday Inn's manager
can organise several programs or seminars at the orientation stage related to various cultures or
beliefs. With the help of this, each manpower can be aware about different cultures as well as
how to be sensitive and behave with each other that improve Holiday Inn's overall performance
in a better way (Johnston and et.al., 2015).
Henceforth, these discussed ways enable Holiday Inn to obtain profit maximisation with
an optimal utilisation of resources in an amended manner.
Impact of cultural on communication and negotiations
In an establishment, communication has an integral role as it assist them to promote the
products or service to a wide range of population which help them to acquire best positioning
within competing industry. So, one of the foremost influence which challenge negotiation and
communication is cultural differences (Guta and Karolak, 2015). As these impact of culture on
negotiation is classified into two i.e. intercultural and cross cultural. However, intercultural
negotiation means negotiation take place within own culture whereas cross cultural refers to
negotiation between two persons who belongs to different beliefs or culture. However, these
differences effect negatively over Holiday Inn as they serve their functions across the globe.
Some of the impact are as follows:
Language: This phase is very similar in international negotiation as each country has
their own prioritise language which may impose difficult to other party. Thus, to tackle with this,
Holiday Inn's managers can hire skilled translators who can work as a mediator in order to
remove ambiguities and can enhance the proficiency level (Rosenberg and et.al., 2017).
Values: Each organisation has their managerial values in terms of objectivity,
competitiveness and equality which might effect in agreement process between two parties.
Thus, Holiday Inn can deeply investigate the contracting company's marketing strategies for
building a better relationship and acquiring best positioning within present industry. Additionally
they can create best strategic decision which enrich its brand value in a better way.
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Conclusion
From the above explained report, it has summarised that for accomplishing the business
goal or objective in an effective manner, an effective communication is require in terms of
transparency and clarity. This is because, to maintain long lasting relationship with vendors as
well as can enhance their market size in an improved way.
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REFERENCES
Books and Journals
Al-Waqfi, M. A. and Forstenlechner, I., 2014. Barriers to Emiratization: the role of policy design
and institutional environment in determining the effectiveness of Emiratization. The
International Journal of Human Resource Management. 25(2). pp.167-189.
Guta, H. and Karolak, M., 2015. Veiling and blogging: social media as sites of identity
negotiation and expression among Saudi women. Journal of International Women's
Studies. 16(2). pp.115-127.
Johnston, M. J and et.al., 2015. Smartphones let surgeons know WhatsApp: an analysis of
communication in emergency surgical teams. The American Journal of Surgery. 209(1).
pp.45-51.
Madsen, V. T., 2016. Constructing organizational identity on internal social media: A case study
of coworker communication in Jyske Bank. International Journal of Business
Communication. 53(2). pp.200-223.
Prakash, C. and Barua, M. K., 2015. Integration of AHP-TOPSIS method for prioritizing the
solutions of reverse logistics adoption to overcome its barriers under fuzzy environment.
Journal of Manufacturing Systems. 37. pp.599-615.
Rosenberg, L. B and et.al., 2017. Confidence with and barriers to serious illness communication:
a national survey of hospitalists. Journal of palliative medicine. 20(9). pp.1013-1019.
Saruhan, N., 2014. The Role of Corporate Communication and Perception of Justice during
Organizational Change Process. Business & Economics Research Journal. 5(4).
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