Overcoming Communication Barriers: Jetwing Hotels Marketing Project

This project analyzes communication barriers in the marketing efforts of Jetwing Hotels Limited, focusing on their new hotel in Colombo, Sri Lanka. It identifies key challenges such as market repositioning and perceptual differences that hinder effective communication. The assignment explores various communication barriers, including those related to perception, verbal communication, cultural differences, physical environment, and language. It then proposes strategies to overcome these barriers, such as analyzing perceptions, using effective communication techniques, optimizing the physical environment, and understanding cultural influences. The project emphasizes the importance of awareness of cultural influences on communication and negotiation. The conclusion highlights the crucial role of communication in promotion and the need for organizations to address these challenges to achieve their marketing goals. References to relevant academic sources are also provided.

POSTER

INTRODUCTION
Communication is an act of transmitting or passing information from one person to
another by using signs, semiotic rules, symbols and many more. This poster includes common
challenges and barriers of effective communication along with strategies for overcoming
communication barriers. It also includes awareness of cultural influences on communication and
negotiation
MAIN BODY
Common challenges and barriers to effective communication.
Jetwing Hotels Limited is Sri Lankan hotel and resort chain is opening a new hotel at
Colombo, Sri Lanka and promotes the resort by emphasising on the security that managers of
selected resort provides. Following challenges of effective communication they faced are
following:
Market repositioning: Due to intense competition, it is a challenge for selected hotel to
reposition its image in competitive market for promoting the resort.
Differences of perception: Perception differences of customers leads to
miscommunication between interpersonal and organisational levels and thus a challenge for
effective communicating securities provided by chosen hotel.
Barriers of effective communication are as follows:
Barriers are related to hindrances or obstacles that helps in prevent movement, access and
flow of the information outside or inside company. Barriers distort communication within
company. Barriers develop the negative impact on communication among the top management
and staff members.
Barriers in understanding accurate perception: Different people have different
perceptions and making assumptions as well as ignoring circumstances results in misconception.
Drawing same conclusion from relevant situations is a barrier in understanding perceptions.
Barriers in verbal communication: Using overcomplicated, unfamiliar or technical
terms can result in confusion for public and leads to obscure meaning of the message send by
hotel manager to general public of Sri Lanka in promotional campaigns.
Cultural- Firms with their global operations and markets require to be conscious about
what they say if interpretations various nationals working for them. It is important if message
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required to be translated in to other language. Every person culture is different from each other
and employees or company can face some complexities when conducting business in another
country.
Physical- This issue is related to physical attributes of environment, communication
takes place. Many of the people operate in the open plan offices which offering easy to access to
the other team members when working within group. It can helpful in make the other tasks more
consuming than required. Jetwing Hotels Limited mainly conduct wide area of tasks and there is
a need to management to give positive environments so that it suit to various activities. It will
help in make the communication positive.
Linguistic- Language barrier is figurative phrase that is used mainly related to linguistic
barriers. The language is required for any communication even the people with the speech
impairments to communicate with brail and sign language. In addition to this, communication
becomes complex in situations where individuals do not understand the language of each other’s.
An inability to be communicate using language known as language barrier to the
communications.
Strategies for overcoming communication barriers
Hotel manager of Jetwing Hotels Limited can overcome communication barriers by
adopting such strategies:
Strategies for perception barriers: Hotel managers should carefully analyse perception
of public and should work to improve them as well as should also focus on other people by
understanding better in order to gather knowledge. They should overcome such barrier by
imagining different situations along with reaction of public at market place.
Strategies for effective communication: By focusing on issues as well as preparing for
reaction of public. It can be overcome by using affirming responses along with formulating and
interpreting flexible strategies to general public, the managers of selected hotel can overcome
barrier and promote securities that they provide.
For physical barriers- It is related to natural and environmental condition that act as
barrier in communication in order to sending message from sender to the receiver. To overcome
from this challenge there is a need to management to do the proper arrangement of seats so that
employees can able to work in a better manner. The working environment should be impact
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positively so communication between employer and employee should be better and there will not
be any kind of communication issues arise.
For semantic barriers-, These are symbolic obstacles that distorts sent message in other
way than intended and making message complex to be understand. It is a kind of
misunderstanding and interpretation of the meaning, which negatively affect the effective
communication. In order to overcome from this barrier, both receiver and sender should
understand communication skills, social system, attitude, culture etc. of corresponding
communicator. Semantic intolerance is considered as lack of the quality that restrains better
conversation. It deals with the variables such as religion, beliefs, values etc.
Awareness of cultural influences on communication and negotiation
Culture refers to norms and behaviours found in human societies. It is knowledge and
characteristics of specific group of people, religion, social habits, arts, cuisine etc. The changes
in culture develop negative impact on communication behaviour of people. The culture plays a
necessary role in shaping style of communication. Communication, negotiation as well as culture
are inter related to each other in terms of influence. Culture provides implicit knowledge and
how to behave in different situations. Communication plays important role in cultural influences
and helps in driving patterns for individual changes. There are various cultural factors such as
authority, credibility, emotional control, information, communication skills, time period and so
on. All such factors have great influence in communication as well as negotiation while
promoting facilities along with securities provided by Jetwing Hotels Limited in market place of
Colombo, Sri Lanka..
CONCLUSION
As per the poster it can be concluded that communication plays crucial role in promotion
by exchanging information, ideas with general public. Different organisations faces different
challenges such as market repositioning, differences of perception and so on. Barriers related to
understanding accurate perception, verbal communication and at the same time formulate various
strategies to overcome them. There are various cultural factors which influences communication
as well as negotiation.
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REFERENCES
Books and Journal:
Mehrabian, A., 2017. Nonverbal communication. Routledge.
Trevarthen, C., 2017. The function of emotions in early infant communication and development.
In New perspectives in early communicative development (pp. 48-81). Routledge.
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