Overcoming Communication Challenges: Sport Love Report and Analysis

This report examines communication barriers encountered by Sport Love, a sports retail company, focusing on issues between customers and staff. It identifies physical, perceptual, language, status, and premature evaluation barriers, offering solutions such as training sessions, visual aids, and interpreters. The report emphasizes the impact of cultural differences on communication, suggesting cultural training, celebration of diverse festivals, and employee awareness. It concludes that effective communication is crucial for customer satisfaction and organizational success, especially in a customer-facing business. The report provides actionable strategies for HR managers to improve communication skills, manage cultural differences, and enhance customer relationships, ultimately giving Sport Love a competitive edge. The report also highlights the importance of non-verbal communication and responsiveness to minimize errors in understanding. Finally, it recommends the use of technology for effective communication, especially for long-distance interactions.

Business communication

 Communication is process of sharing and exchange information, idea and
knowledge with verbal and non verbal medium. This study describe barrier
which creates communication problem between Sport love customer and staff.
 Study also suggest the way in which sport love Hr manager can tackle these
issues. Cultural difference not only affect the relation with customer even it
affects the relation among employees.
 To remove these cultural difference, various practice also suggest which help
HR to use culture for positive purpose like creativity, not for conflict and
dysfunctional relations.
INTRODUCTION

 Physical barrier
 Perceptual barrier:
 Language barrier:
 status barrier
 Premature Evaluation
Barrier of communication

 HR manager must conduct intimidate training and development session
focused on improved of communication skill. Staff must know the
importance of communication in organisation. HR can use visual methods
for this. Translator and trusted interpreters must be there in store for
foreign customers. There are some suggestion must be given to store staff
like speak slowly and clearly, have patient, be specific, avoid jargon and
idioms, ask for clarification to customer etc
 The only cure of Premature Evaluation communication barrier is good
listen and attentive skills. HR must ask to staff for concentrate on customer
by avoiding multi tasking. Pay attention non verbal communication like
eye contact, body postures and facial expressions. Staff must use
Responsiveness which minimise the error in understanding. Staff mus
tknow to” Do not interrupt” because it can frustrate the customer because
customer will lose his concentration.
Suggestion for remove the barrier of
communication:

 To manage the physical barrier manager must identify the source of barrier
and try to eliminate it for permanent basis like use best seating
arrangement , adequate ventilation avoid physical barriers, minimum
obstacles in office.
 Sport love must have all the latest technology which help in effective and
efficient communication like Internet audio- video calls, group calls,
Computer-assisted conference, Live meeting for long distance
communication .
Cont…

 Culture consist language, religion, tradition, gesture, symbol, idea and
belief.
 Culture affects the perception and mindset of people. Every culture has
different meaning of behaviour and gesture, which can create in hurdle in
communication.
 Every culture has its own symbol and sign which are used in informal
communication like in Asian country thumps mean victory and In us “V”
convey the massage of victory and peace. Different culture can cause differ
perception for things.
Influence of Cultural barrier in communication

 Sport love HR can use cultural training for employee where she ask to
staff to pay respect to cultural difference of customer. Organisation must
celebrate all the festival of different religion which help in enhancing the
trust and cultural knowledge among employees.
 Appreciation benefit must be given to staff for making the effort to
remove cultural barrier. Employee must try to know the culture of
customer before offering any product to them.
 Employee must accept that cultural difference will cause stress in relation
so they must to avid to maximum extent.
Over come cultural barrier:

 From the above study it has been summarised that organisation must pay
attention on communication if they have directly deal with customers
because communication affect interpersonal relation as well relation
between organisation and customer.
 If customer feel any kind of problem in buying the product they will
definitely switch to competitor.
 Communication is directly affect the customer satisfaction level. An
organisation having best trained employee in these field can help
organisation to take competitor advantage.
Conclusion

 Jenifer, R. D. and Raman, G. P., 2015. Cross-cultural communication
barriers in the workplace. Internafional Journal of Management. 6(1).
pp.348-351.
 Kayrouz, R. and.et.al., 2015. Intergenerational and cross-cultural
differences in emotional wellbeing, mental health service utilisation,
treatment-seeking preferences and acceptability of psychological
treatments for Arab Australians. International journal of social psychiatry.
61(5). pp.484-491.
 Meuter, R.F. and.et.al., 2015. Overcoming language barriers in healthcare:
A protocol for investigating safe and effective communication when
patients or clinicians use a second language. BMC health services
research. 15(1).p.371.
 Ray, D., 2014. Overcoming cross-cultural barriers to knowledge
management using social media. Journal of Enterprise Information
Management. 27(1). pp.45-55.
REFERENCES