Communication Barriers in Retailing and Marketing Strategies Report

This report analyzes various communication barriers faced by a retail business, particularly in the context of the COVID-19 pandemic. The barriers discussed include emotional, physical, information, technical, and cultural challenges. Emotional barriers relate to customer reluctance to shop due to lockdown impacts. Physical barriers involve difficulties in trying on clothes. Information barriers concern obtaining reliable product details and building customer trust. Technical barriers encompass website issues like basket emptying and product availability discrepancies. Cultural barriers involve language limitations. The report then proposes strategies to overcome these barriers, including improving the website's user interface, providing more comprehensive product information, offering more product options, and eliminating barriers to enhance customer relationships. The report emphasizes the importance of these strategies in improving website traffic and achieving business goals.

SOMETHING FOR EVERYONE
Technical barriers- Technical Barriers are also
faced by customers for example in context of
related with this website issues like original website
design automatically empties customer's basket
after 30 minutes which makes customer frustrated
and the leaves the site. Also another issue is that
some of the products are listed as available and
when they are cleaned by the customers they
become out of stock. Technical issues are required
to be solved in such a way that users find it easy to
access the website in most efficient manner.
Cultural barriers- This is another kind of
communication issue faced by customers in which
in website of a company only English language
were to be seen as option and also there were
limited style which can be chosen by the customer
on a particular day. Due to this the sales of
company was decreasing gradually.
Communication barriers-
Emotional barriers- These are those types of communication
barriers which are being faced by customers during this on-
going pandemic situation as because most of the customers
things that due to lockdown they need not have to go out or
attend any event. So due to the impact of covid-19 they do not
feel of purchasing retailing products. Something for everyone
needs to promote a brand so that customer feels to purchase
their products effectively (Li, 2018).
Physical barriers- This is also a type of a barrier which is
commonly faced by customers and due to which chosen
enterprise is unable to focus on their improvement in sales
and growth. Due to the physical barrier customers find it
difficult to try clothes of their size because of the lockdown
restrictions by the government and legislation. These physical
barriers also need to be sold by the organisation so that
customers are able to do purchasing easily.
Information barriers- Due to the on-going pandemic
situation the business of retail sector have been decreased
and it is becoming difficult for customers to obtain proper
information about a product or retailers. This has been also
seen that customers are unable to put a trust on retailing
industry whether to purchase or not and also if they
purchase whether it will be refunded or not (Mattos, 2017).

Strategies as a solution
Improve UI of website- It is the most effective solution
which is to be used by company in which they need to
improve their user interface of the website which will help
them to communicate with customers in most user-friendly
way and also enhance their website links. By making and
improving the user interface of website, users feel
comfortable and like to visit website again and again.
Develop more information on webpage- It is also another
important strategy which is to be undertaken in which more
reliable information are required to be adopted as the last
displayed on web page of a website so that customers can
easily generate important data which are needed by them in
order to make purchase and decision (Purwati, 2020).
Strategies as a solution
So it has been specified that about strategies and solutions are
required to be adopted by organisation which will help them in
improving and developing their website traffic as well as business
goals at higher level.
Provide more options- With implementation of this strategy
company need to provide more options to their websites in
terms of products similarities, items, languages prices so that
customers remain active open the website for longer period.
Eliminate barriers- Through use of this strategy, company
needs to make assure that various are barriers are eliminated
through which positive relationship is being developed
between both customers and organisation. Removing barriers
are important as because it is critically necessary for
company to provide better services and products to the
customers through which they are capable of improving their
sales growth (Rekarti, 2017).
References
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