Report: Issues, Solutions, and Barriers in Business Communication

This report delves into the challenges and barriers to effective business communication, focusing on issues faced by businesses, particularly in the context of online shopping and cultural awareness. It identifies key obstacles such as unclear information, physical and emotional barriers, and the importance of cultural sensitivity. The report highlights the significance of cultural awareness in business communication, emphasizing the need to understand and adapt to diverse customer backgrounds. It examines strategies for overcoming these barriers, such as providing clear product descriptions, addressing technical and cultural challenges in online shopping, and offering multilingual website options to cater to a wider audience. The report uses the example of a clothing chain updating its website to illustrate how businesses can adapt to these challenges. The report also references academic sources to support its findings.

Project 1
ISSUES

Solutions

Challenges and barrier of effective
communication
For a business organization it is crucial to understand about cultural
awareness. The main reason behind it is to decrease communication problems.
All individuals are not from the same culture and don’t have the same point of
view. So, with respect to this it is very important to get aware about their
customers culture and do communication on the basis of that only. During the
phase of online shopping also cultural awareness is important because it
creates a direct impact on all customers. There may be differences that can
occur in business and due to this it create an impact on their customer
preferences of buying products. As the organization has planned to update a
new website so it is crucial for them to properly understand about customer’s
culture and in accordance with that only provide clothes and options.
REFERENCES
Guffey, M.E. and Loewy, D., 2021. Business communication: Process &
product. Cengage Learning.
Kan, H.Y.K. and Ismail, N., 2021. Competing Values Framework as
Decoding Tool: Signature Pedagogy in Teaching Business Communication.
Business and Professional Communication Quarterly, 84(1), pp.5-29.
Boone, G., Decock, S. and Ruytenbeek, N., 2021. Fit for purpose? Exploring
the effect of erroneous conventional expressions in business
communication.In AAAL 2021.
Walker, R., 2021. Communication perspectives on organizational culture and
organizational identification. International Journal of Business
Communication, 58(2), pp.147-151.
Introduction
Barriers:-
Physical barriers:- The main problem that get arise while doing
online shopping is that customers cannot try their clothes. Due to this
it becomes difficult for them to decide which size they should order.
Emotional barriers:- During the situation of pandemic, there are any
individuals who have lost their job due to which many people are
concerned. As lockdown happened so they don’t have any need to
buy clothes. So, something for everyone also had to face all such
barriers and it became important for them to do effective business
communication.
Business communication is defined as the procedure of sharing
information between people within and outside the organization.
It is crucial for a business in relation with making plans,
executing decisions and so on. With the help of effective business
communication a company helps in enhancing the goodwill of
organization. Business communication is considered as the
formal means of communicating with each other like in the form
of group discussions, meetings and so on. With the help of good
level of communication it improves business performance and at
the same point of time enhances better employee engagement.
The below report involves challenges and barriers to effective
communication, strategies for overcoming all barriers and
importance of cultural awareness. The report is based on
something for everyone. It is a popular clothing chain and is now
updating thee website so that customers buy their products.
Challenges and barrier of effective
communication
There are various challenges and barriers that an organization as
well as customer faces in relation with doing online shopping. As
per the current situation of COVID -19 it has become very
difficult to manage everything. In relation with something for
everyone it is been explained as below:-
Challenges:-
Unclear information:- While doing online shopping if any
product description contains poorly written tests and ineffective
images then customers may judge about the quality of specific
product. Due to this they may get confused as whether they
should purchase the product or not. In context with the
organization also, as they were updating their website so they
also had to face this challenge because proper communication
was not been done.
Strategy for communication barriers
While doing online shopping there are many communication barriers
that get arise like technical problems, cultural problems and so on.
With respect to organization it is been explained as below:-
In context with cultural barriers many company websites show only
the option of English and don’t include many styles of clothes. For
effective business communication it becomes important for
organization to build up certain strategies so that all hurdles can be
solved. During the phase of pandemic everyone is been involved in
online shopping so with respect to this various options should be
there so that all people who are from different culture can easily
assess it. In accordance with something for everyone they developed
the strategy of updating their website in which different language
options would be provided and clothes would be provided on the
basis of all cultures.
Importance of cultural awareness