Report on Communication Barriers, Strategies, and Cultural Awareness

This report examines the challenges of effective communication in a marketing context. It identifies various barriers, including linguistic, noise, and cultural differences, which can impede the clear and efficient transfer of information. The report delves into the specific examples of how language barriers and cultural differences, such as those between India and the UK, can create misunderstandings and hinder communication. The report then proposes strategies to overcome these barriers, such as cross-cultural awareness, active listening, and the use of appropriate body language. It emphasizes the importance of cultural awareness in cross-cultural interactions, highlighting its role in reducing misunderstandings and improving decision-making. The report concludes by stressing the significance of all seven aspects of effective communication and the crucial role of cultural awareness in improving communication skills and adapting to new situations.

MARKETING
Challenges and barriers to effective communication
Effective communication is an ability to convey the message, ideas and thought with the help of any medium from one person to another in
effectively and efficiently manner. In which it includes seven characteristics i.e. clear, correct, complete, precise, reliable, sender’s courtesy and
the consideration of recipient (Thompson, 2018). For the same there are various obstacles that create hindrance in process of communication and
makes useless for both receiver and sender. In which some of the barriers are discussed below:
Linguistic barrier: This barrier is due to the language problem.
Speaking various language having strong accents. For example,
if sender use excessive use of technological language then it will
difficult for receiver to understand the message clearly when the
sender is not having knowledge about technology. This creates
frustration sometime (Hanafi and et.al., 2020).
Noise barrier: It is the most common barrier in communication that can be
ascends due to random disturbance and which leads to reduces in obscures and
confuse the clarity of message. In which it includes physical, physiological,
psychological and semantic all these are the types of noise barriers (Pilkington,
2016). For instance, a person is talking to another person on mobile phone, the
receiver will not get clear message due to some network problems or might be
due to the disturbance that happens around sender. So these two factors acts as
noise barrier.
Cultural barrier: It is arises due to the culture difference. If a an individual
will shift from India to UK, then that individual faces so many challenges in
languages and culture because the culture of Indian people is different from the
culture and langue of United Kingdom. As well as the living standard is also
differ in both nations (Shennan, 2019).

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Strategies for effective communication
Strategies for removing culture barrier is by knowing the cross culture, if an individual wants to move from India to UK then that individual first
need to learn about the culture of United Kingdom then this will remove the culture hindrance. This is acts as a focus strategy for removing
culture Barrie in effective communication. Along with it, by proper listening, establishing right tone, by adhering proper body language could
acts as strategies of effective communication (Shaikh, 2020).
Importance of culture awareness
In order to carry out the interaction in cross culture it is important to have awareness about culture otherwise it can lead towards poor or bad
decision. So it reduces the making of wrong decision and give direction or path to consider more insightful decision. If people have knowledge
about cross culture then it will reduces the culture barriers in communication also. Learning about different culture will increase the global
depth and communication skill of an individual too (Zahedi, 2019). Culture difference and language barrier will also test the ability of people in
order to adapt the new situation and knowledge. From above discussed point it has been analyzed that all seven aspects need to be
present for the effectiveness of communication and in order to remove culture and
language barrier it is essential to have culture awareness as it helps in learning more
communication skills.
References
Hanafi, Y., and et.al., 2020. Development and validation of a questionnaire for teacher effective
communication in Qur’an learning. British Journal of Religious Education. 42(4). pp. 424-434.
Pilkington, A., 2016. Communicating projects: An end-to-end guide to planning, implementing and
evaluating effective communication. Routledge.