Analysis of Communication Barriers Faced by SFE During COVID-19

This report examines the communication barriers encountered by SFE, a company likely involved in sales or e-commerce, during the COVID-19 pandemic. The analysis identifies various barriers, including information, physical, technical, cultural, and emotional barriers that impede effective communication and negatively impact sales and profitability. Information barriers are linked to customer understanding of exchange and return policies. Physical barriers stem from the inability to experience products firsthand. Technical issues include website glitches and product availability discrepancies. Cultural barriers arise from limited language options and product relevance. Emotional barriers relate to shifting customer priorities during the pandemic. The report further highlights communication strategies adopted by SFE to mitigate these challenges, such as implementing communication portals, improving website functionality, expanding product ranges, and integrating multiple language options to enhance customer experience and broaden market reach. References to academic research support the findings.

Introduction  The information barrier of SFE reflects upon the incapacity of the
customers to understand the process of exchange and return policy
is provided by SFE.
 There are also several technical concerns and issues that are
restricting the customers to have a wonderful shopping experience
with SFE. The official website of the company is facing troubled
technical glitches through which it is not able to retain the customers
as their shopping bags get empty post 30 minutes. Moreover, certain
products which are unavailable in the current pandemic are being
showcased as available which in turn is creating a lot of chaos and
confusion within the customer segment.
 The cultural barriers are one of the most essential concerns at the
current moment for SFE. The availability of only limited and basic
collection is affecting upon the sales of the company. In addition to
this, the optimisation of only English language is impacting upon
the clients from other countries who cannot understand the
respective (Tenzer, Pudelko and Zellmer-Bruhn, 2021) . This in turn
is limiting the scope of sales and operations for the company within
the market.

Business Communication Barriers faced by SFE
The emerging communication barriers in the period of COVID-19 pandemic are imposing
major complication in respect with the sales and profitability of SFE organisation.
 Physical barrier can be characterised as the natural or environmental constraints that
prohibits the effective interaction within the involved parties to communication
language (Rozaq, Hastjarjo and Slamet, 2020). In context to SFE, the major barriers
faced by the customers can be termed as the inability of customers to try the
exquisite clothes provided by the firm in a real time basis.
 Emotional barrier highlights upon the inability of the people to stabilise their
mindset and perception in a deliberate manner (Ajibade and Mutula, 2020). The
ongoing pandemic has led to a major crisis within the population wherein the focus
and attention of individual has shifted towards their survival. In this tough period,
the customers are more attentive towards other aspects of life rather than investing
their time into shopping for clothes and other materialistic goods and services.