Analyzing Communication Barriers and Strategies at SFE Company

This report examines the communication challenges and barriers faced by the Something for Everyone (SFE) company, focusing on the shift to online business. It identifies various barriers, including physical limitations in assessing product quality, emotional factors related to customer needs, cultural differences, information gaps, and technical and language issues. The report evaluates the application of organizational communication theories, such as Constructivist Theory and Simulation Theory of Empathy, highlighting their role in improving customer understanding and engagement. Furthermore, it details the strategies SFE has adopted to overcome these barriers, including website structure improvements, appropriate media selection, and flexible target setting. The conclusion emphasizes the importance of these strategies for enhancing customer satisfaction and increasing sales, making it a valuable resource for other companies facing similar challenges.