Analyzing & Overcoming Communication Barriers at Spinney's

This report identifies and analyzes communication barriers at Spinney’s Supermarket, a prominent supermarket chain in the UAE founded in 1924. It defines communication as a process for effective information transfer and highlights the importance of clarity, consistency, and feedback. The report outlines barriers to superiors, such as fear of challenging authority and lack of confidence in subordinates, and barriers to subordinates, including behavioral pressures and intercultural clashes. Strategies to overcome these barriers include ensuring clarity, consultation, appropriate tone, feedback mechanisms, and message consistency. The conclusion emphasizes the importance of effective communication and barrier removal for Spinney’s Supermarket, advocating for clarity in messaging to enhance overall communication effectiveness. This detailed analysis provides valuable insights for improving communication within the organization.

BARRIERS TO
COMMUNICAT
ION

DEFINITION OF
COMMUNICATION
• Communication is the process that helps
in interacting and transmitting the
different kind of information in an
effectual manner.
• Process of communication will help in
providing the message in an effective
manner from the sender to the receiver
in an efficient manner
• It is the process of imparting the
information by writing or speaking in an
appropriate manner that will provide
appropriate meanings of the message1
1Cardon, Peter. Business communication: Developing leaders for a networked world.
McGraw-Hill Higher Education, 2015.

PROCESS OF
COMMUNICATION
• Sender or the communicator is the one wherein the message is
conceptualized and it helps in receiving the right kind of message as
well
• The process of encoding helps in usage of the certain terms and
words as this will help in translating information in effectual manner
• The communication is essential in nature wherein the messages will
be conveyed to the sender with the help of symbols or oral in
manner

OVERVIEW OF SPINNEY’S
SUPERMARKET• It is one of the supermarket
chains in the UAE
• IT was founded in the year 1924
by Arthur Rawdon Spinney
• Sells different kind of goods and
services to their customers in an
effectual manner
• Build strong name for the
supplying top quality products
and services in an effectual
manner.

BARRIERS TO COMMUNICATION AT
SPINNEY’S SUPERMARKET
• Lack of clarity is one such barrier
wherein the communication
process is ineffective in nature
and this is not effective in nature
as well at Spinney’s Supermarket4
• Inconsistency is the other barrier
wherein the superiors do not
communicate with the
subordinates in an effectual
manner
4Certo, Samuel C. Supervision: Concepts and skill-building. McGraw-Hill
Education, 2018.

BARRIERS TO SUPERIORS
• Fear of challenge of authority is
the other challenge wherein
the employees have different
kind of clash of interest
• Lack of confidence in the
subordinates wherein there is
no support from top officials to
the different subordinates2
2 Jenifer, R. Delecta, and G. P. Raman. "Cross-cultural communication barriers in the
workplace." Internafional Journal of Management 6.1 (2015): 348-351.

BARRIERS TO
SUBORDINATES
• There are behavioural barriers
wherein it creates huge pressure on
subordinates from the different
superiors wherein there is tension in
the Spinney’s Supermarket
• There are different kind of cultural
issues in the organization wherein
there are inter cultural and cross-
cultural clash between the different
individuals as this can cause huge
pressure

STRATEGIES TO OVERCOME
COMMUNICATION BARRIER
• Proper kind of clarity
• Proper consultation before
communicating
• Tone of the entire message has
to be clear in nature
• Proper feedback is required in
nature3
• Proper consistency of the
message is essential in nature
3Philip, Susan, Elizabeth Manias, and Robyn Woodward‐Kron. "Nursing educator
perspectives of overseas qualified nurses' intercultural clinical communication:
barriers, enablers and engagement strategies." Journal of clinical nursing 24.17-18

CONCLUSION
• Effectiveness in the process of communication at
Spinney’s Supermarket
• Removing the different kind of barriers in process of
communication at Spinney’s Supermarket
• Create the communication effectual by introducing
different clarity in the messages sent by the sender

REFERENCES
• Cardon, Peter. Business communication: Developing leaders for a networked
world. McGraw-Hill Higher Education, 2015.
• Certo, Samuel C. Supervision: Concepts and skill-building. McGraw-Hill
Education, 2018.
• Jenifer, R. Delecta, and G. P. Raman. "Cross-cultural communication barriers
in the workplace." Internafional Journal of Management 6.1 (2015): 348-351.
• Philip, Susan, Elizabeth Manias, and Robyn Woodward‐Kron. "Nursing
educator perspectives of overseas qualified nurses' intercultural clinical
communication: barriers, enablers and engagement strategies." Journal of
clinical nursing 24.17-18 (2015): 2628-2637.