Report on Communication Barriers and Solutions at Spinneys, UAE

This report provides an analysis of communication barriers within Spinneys Supermarket in the UAE, examining issues related to clarity, consistency, technical jargon, and emotional factors. It identifies barriers stemming from both superiors (fear of challenge, lack of confidence in subordinates) and subordinates (unwillingness to communicate, lack of incentive). The report also addresses attitudinal, behavioral, language, and cultural barriers impacting communication. Furthermore, it suggests strategies to overcome these barriers, emphasizing the importance of clear communication channels, consistent messaging, addressing emotional concerns, and fostering a supportive work environment. This comprehensive analysis aims to enhance communication effectiveness within Spinneys Supermarket, leading to improved organizational performance and employee morale. Desklib offers a variety of solved assignments and resources for students.

Running head: BARRIERS TO COMMUNICATION
Barriers to Communication
Name of the Student
Name of the University
Author note

1BARRIERS TO COMMUNICATION
Executive Summary
The report has helped in analysing the different kind of communication barriers in the
Spinneys Supermarket that is situated in UAE. The different kind of analysis has to be done
in order to understand the different kind of alternatives in order to understand the issues and
solve them in a strategic manner.
The main aim and purpose of the report is to understand the strategies to solve the issues in
the communication process in Spinneys Supermarket and solve them in an efficient manner.
Proper process of communication is required to be provided as this will help in benefitting
the organizations in a successful manner.

2BARRIERS TO COMMUNICATION
Table of Contents
Introduction................................................................................................................................3
Definition of Communication and Process................................................................................3
Barriers to Communication........................................................................................................5
Barriers related to superiors...................................................................................................7
Barriers related to subordinates..............................................................................................7
Strategies to remove communication barriers............................................................................9
Conclusion................................................................................................................................12
References................................................................................................................................13

3BARRIERS TO COMMUNICATION
Introduction
The report helps in analysis of the barriers to communication in different fields of the
economy. There are different kind of barriers of communication in the Spinneys Supermarket
that is based in UAE that will be described in an effectual manner.
The main aim and purpose of the report is to understand the barriers to
communication along with analysis of the different strategies to overcome the barriers in an
effectual manner at Spinneys Supermarket. The study of communication is essential in nature
as the different kind of administrative functions along with activity involves different kind of
direct or indirect kind of communication.
The structure of the report will include the importance of communication, different
kind of barriers to communication along with different kind of strategies to overcome the
communication barriers in an effectual manner.
Definition of Communication and Process
Communication is defined as the process of transmitting the information and common
understanding from one individual to other in an effectual manner. The two kinds of elements
in every exchanging of communication are the receiver and sender and the sender are the one
who initiates the communication as this will help in helping the individuals receive different
kind of information effectively1.
1 Alkorashy, Hanan A. Ezzat, and Fawziah Bakheet Al Moalad. "Workplace violence against nursing staff in a
Saudi university hospital." International nursing review 63.2 (2016): 226-232.

4BARRIERS TO COMMUNICATION
Communication is the two-way process wherein the different kind of message is
transmitted to two or more persons with intent of creating shared understanding. The process
of communication includes the following:
Sender or communicator is the one who helps in initiating the conversation and it
helps in conceptualizing the entire idea that has to be conveyed to others
Encoding process is wherein there is usage of certain words or nonverbal kind of
techniques as to translate the information in an effectual manner
Once the encoding is done, the message is intended to be conveyed to the sender and
it can be written, oral or symbolic in nature
The sender chooses the medium wherein the message is conveyed to the recipient and
this will make the message effectual and interpreted correctly
The receiver is the individual for whom the entire message is targeted and this
includes different kind of subject matters
Decoding is the process wherein the receiver helps in interpreting the message of
sender in best possible manner2
Lastly, the feedback is the final kind of step wherein it has to be ensured that receiver
has received message in a correct manner 3
2 Tandon, Manvinder Singh, and Owais Ahmed. "Job attitudes and performance: the services
perspective." International Journal of Research in Finance and Marketing 5.7 (2015): 55-63.
3 Norouzinia, Roohangiz, et al. "Communication barriers perceived by nurses and patients." Global journal of
health science 8.6 (2016): 65.

5BARRIERS TO COMMUNICATION
Figure 1: Process of Communication
Overview of Spinneys Supermarket
Spinneys is one of the supermarket chains in the Middle East that was founded in the
year 1924 by Arthur Rawdon Spinney. The respective supermarket sells different kind of
goods and services to their customers in an effectual manner that has helped them in selling
imported goods and services to the customers effectively. The respective company has been
able to build strong name for the supplying top quality products and services in an effectual
manner.
Barriers to Communication at Spinneys
The barrier to communication is the one that keeps different kind of meaning from
meetings. It has been seen that there are different barriers to communication in Spinney’s
Supermarket that is affecting the entire clarity of the different objectives that has to be
defined in an effectual manner. There are different kind of reasons wherein the interpersonal
communication fails at Spinney’s supermarket are described. The different kind of barriers in
the workplace are as follows:

6BARRIERS TO COMMUNICATION
Lack of clarity is one the barriers in the different organizations wherein the message
of the sender is not being able to provided to the receiver in an effectual and
appropriate manner. Proper understanding is essential in nature as this will help in
transmitting the same kind of information efficiently between the employees at
Spinney’s Supermarket
Inconsistency is the other barrier in the communication process in different
organizations wherein the day time shift employees do not have the same kind of
communication as the night shift employees. There is inconsistency in the process of
communication and this can cause huge pressure on the organization along with the
employees as there is communication gaps between the different employees at
Spinney’s Supermarket 4
Technical jargon is the other barriers to communication wherein there are employees
in the organization who are working in the technical department in Spinney’s
Supermarket and the language is different from the others and this creates
communication gap between the employees5.
Emotional or psychological barriers is the other barrier in the process of
communication faced by employees at Spinney’s Supermarket wherein this depends
on the attitude of the other employee and this can affect the communication and there
4 To, W. M., E. F. Martin Jr, and T. W. Billy. "Effect of management commitment to internal marketing on
employee work attitude." International Journal of Hospitality Management 45 (2015): 14-21.
5 Philip, Susan, Elizabeth Manias, and Robyn Woodward‐Kron. "Nursing educator perspectives of overseas
qualified nurses' intercultural clinical communication: barriers, enablers and engagement strategies." Journal of
clinical nursing 24.17-18 (2015): 2628-2637.

7BARRIERS TO COMMUNICATION
can be distrust among the employees as well6. The emotional barriers have to be
reduced with implementation of different kind of strategies as this will help them in
solving the issues and making the communication effectual in nature as well.
These are the different kind of barriers that is faced by the different subordinates in
the organization wherein the emotional along with technical jargon has to be reduced as this
will help the company along with the employees to understand the situation and solve the
issues in an effectual manner. Proper consistency has to be reduced effectively as this will
help in increasing the clarity in the organization and decrease the different kind of perception
along with viewpoint as well7.
Barriers related to superiors at Spinney’s Supermarket
However, there are different kind of barriers that is related to the superiors at Spinney’s
Supermarket and these are as follows:
Fear of challenge of authority is one of the barriers of communication wherein there
is clash of interest among the employees in occupying the higher post in the
organization. This can cause huge issues in the organization wherein it will create
huge pressure on employees as well in Spinney’s Supermarket
Lack of confidence in subordinates wherein the top-level officials do not support the
subordinates in the organization to perform better in the organization effectually. The
higher officials deliberately ignore the communication from the different kind of
subordinates at Spinney’s Supermarket and this affects the morale of the employees
6 Nevala, Nina, et al. "Workplace accommodation among persons with disabilities: a systematic review of its
effectiveness and barriers or facilitators." Journal of occupational rehabilitation 25.2 (2015): 432-448.
7 Certo, Samuel C. Supervision: Concepts and skill-building. McGraw-Hill Education, 2018.

8BARRIERS TO COMMUNICATION
who are working in Spinney’s Supermarket. There is a communication gap between
the employees and this affects the entire performance of the company.
Barriers related to subordinates at Spinney’s Supermarket
Unwillingness to Communicate is the other barrier to process of communication
when the subordinates do not want to disclose any kind of information from the
superiors and this is other hindrance in the process of communication as well at
Spinney’s Supermarket. The communication process becomes ineffectual in nature
when the communication is not flexible in nature when the superiors do not talk with
the subordinates and this makes it inflexible in nature.
Lack of incentive is one of the communication barrier when the subordinates are not
provided with required incentive in an effectual manner. The facts and the other ideas
suggested by the subordinates are not provided with proper importance and this
creates hindrance in the process of communication process as well. The incentives are
not provided to the subordinates effectively and this causes huge issues in the
organization as this will create inflexibility as well8.
These are the different kind of barriers to communication process that creates huge
pressure on the employees along with the organization. The barriers to the process of
communication can cause huge issues in the ability of the communication process of the
individuals in an ineffective manner. However, there are different kind of other barriers that
include the following:
Attitudinal barrier is the common kind of cause of the breakdown of the
communication in the situation at the workplace wherein it is relating to handling different
8 Kadu, Mudathira K., and Paul Stolee. "Facilitators and barriers of implementing the chronic care model in
primary care: a systematic review." BMC family practice 16.1 (2015): 12.

9BARRIERS TO COMMUNICATION
kind of attitudes, discrimination and values at the workplace. The individuals are not valued
in the workplace and this causes huge pressure on the individuals in the workplace. The
attitudinal barrier includes the discrimination of the gender, race along with lifestyle of the
individuals along with experience.
Behavioural barrier of communication is wherein stereotyping occurs in the
communication process that is due to the social or cultural background. This kind of
behaviour can lead to breakdown of the communication and this will close down different
channels based on discrimination. There can be language barriers when people do not speak
the same kind of language in the organization and there are barriers when there are
inappropriate language levels between the employees at Spinney’s Supermarket 9.
Lastly, there are different kind of cultural issues in the organization wherein it is seen
that there are different individuals who are working in the organizations are from different
cultural backgrounds of employees at Spinney’s Supermarket that is based in UAE10. There
are differences in the beliefs, values along with attitudes towards the work that is performed
by them. This kind of cultural issues create huge pressure on employees as they are not able
to provide proper scope to analyse the different techniques to communicate11.
9 Oh, In‐Sue, et al. "Fit happens globally: A meta‐analytic comparison of the relationships of person–
environment fit dimensions with work attitudes and performance across East Asia, Europe, and North
America." Personnel Psychology 67.1 (2014): 99-152.
10 Hetland, Jørn, et al. "Psychological need fulfillment as a mediator of the relationship between
transformational leadership and positive job attitudes." Career Development International 20.5 (2015): 464-481.
11 Jenifer, R. Delecta, and G. P. Raman. "Cross-cultural communication barriers in the
workplace." Internafional Journal of Management 6.1 (2015): 348-351.

10BARRIERS TO COMMUNICATION
Strategies to remove communication barriers at Spinney’s Supermarket
In order to remove the different kind of barriers of communication, proper steps have
to be ascertained in order to remove the different kind of barriers as this will help in solving
the different issues in an effective manner by employees of Spinney’s Supermarket. There are
different steps that has to be undertaken by the different organizations as to reduce the
ineffectiveness of the communication among the different employees are as follows:
Proper clarity in the ideas before communication is essential in nature among
different employees in the respective company as this will help them in making the
communication clear and arrange the thoughts in an accurate manner. The communication
has to be in accordance to the requirements of the receiver wherein the sender in the process
of communication has to prepare the structure of the communication in such a manner that
will help in help the sender in adjusting to the behaviour of the receiver12.
Proper consultation before communicating is essential in nature between employees
of Spinney’s Supermarket when the two individuals are communicating with one another.
During the planning of the communication, the suggestions are required to be invited as this
will assist in preparing the plan of communication will contribute towards the success of the
organization. The tone, language and content of the entire message has to be clear in nature
wherein the message has to be framed in a clear manner.
The tone of the message has to be clear as this should not hurt the sentiments of the
other individual or the receiver13. The usage of the different technical words has to be reduced
12 Jandt, Fred E. An introduction to intercultural communication: Identities in a global community. Sage
Publications, 2017.
13 De Jesus-Rivas, Mayra, Helen Acree Conlon, and Candace Burns. "The impact of language and culture
diversity in occupational safety." Workplace health & safety 64.1 (2016): 24-27.

11BARRIERS TO COMMUNICATION
as this can create confusion between the individuals who are working at Spinney’s
Supermarket. The things have to be conveyed by the sender to the receiver and this has to be
provide value to the listener in an effectual manner. The subject matter of the message has to
be helpful in nature to make the entire process of communication effectual in nature14.
Proper feedback is required in order to understand whether the receiver is the
position to understand the message in an effectual manner. During the face-to-face
communication, proper clarity is maintained and this will help in understanding the reaction
of the other person as well to provide feedback s this is adopted by the sender. The feedback
and review process are essential in nature as this will help in removing the different kind of
cultural and social kind of barriers in an effectual and appropriate manner in Spinney’s
Supermarket 15.
Proper consistency of the message is wherein the information that is required to be
sent to the receiver that should not be self-contradictory at Spinney’s Supermarket. The
message consistency has to be in accordance to the policies, programmes and objectives as
this will help in adopting to the change effectually. In the essence of the communication, both
the sender as well as the receiver has to be good listeners. Proper patience is essential
wherein it will require positive attitude and the sender will receive relevant information
effectually16.
14 Ghobadi, Shahla, and Lars Mathiassen. "Perceived barriers to effective knowledge sharing in agile software
teams." Information Systems Journal 26.2 (2016): 95-125.
15 Hynes, Geraldine E., and Jennifer R. Veltsos. Managerial communication: Strategies and applications.
SAGE Publications, 2018.
16 Madera, Juan M., Mary Dawson, and Jack A. Neal. "Managing language barriers in the workplace: The roles
of job demands and resources on turnover intentions." International Journal of Hospitality Management 42

12BARRIERS TO COMMUNICATION
These are the different kind of steps that has to be solved by the organizations by
introducing effective kind of communication process in the organization named Spinney’s
Supermarket. Proper promotion of the appreciation of the different cultural differences is
required in nature as this will help in learning the different requirements of the clients and try
to overcome it as this will focus on the thoughts of other person in an effectual manner.
Conclusion
Therefore, it can be concluded that there are different kind of communication barriers
in the Spinney’s Supermarket wherein this will create huge issues and create communication
gap among the different employees in the entire organization named Spinney’s Supermarket
and this is affecting the morale of the employees as well. It has been seen that there are
different kind of strategies that has been implemented by the workplace authorities as this
will help in reducing the barriers in an effectual manner. The workplace has to be implement
clarity in the thoughts as this has helped them in overcoming the barriers appropriately and
gain knowledge on the process of the communication.
The language barriers have to be solved by the Spinney’s Supermarket with the
implementation of the usage of technology and conduct surveys as this will help in reducing
the language barriers and avoid jargons along with idioms as well. Lastly, the emotional and
psychological barriers have been reduced as this will help the employees in gaining
knowledge on different culture and there is emotional intelligence stability as well.
(2014): 117-125.

13BARRIERS TO COMMUNICATION
References
Alkorashy, Hanan A. Ezzat, and Fawziah Bakheet Al Moalad. "Workplace violence against
nursing staff in a Saudi university hospital." International nursing review 63.2 (2016): 226-
232.
Certo, Samuel C. Supervision: Concepts and skill-building. McGraw-Hill Education, 2018.
De Jesus-Rivas, Mayra, Helen Acree Conlon, and Candace Burns. "The impact of language
and culture diversity in occupational safety." Workplace health & safety 64.1 (2016): 24-27.
Ghobadi, Shahla, and Lars Mathiassen. "Perceived barriers to effective knowledge sharing in
agile software teams." Information Systems Journal 26.2 (2016): 95-125.
Hetland, Jørn, et al. "Psychological need fulfillment as a mediator of the relationship between
transformational leadership and positive job attitudes." Career Development
International 20.5 (2015): 464-481.
Hynes, Geraldine E., and Jennifer R. Veltsos. Managerial communication: Strategies and
applications. SAGE Publications, 2018.
Jandt, Fred E. An introduction to intercultural communication: Identities in a global
community. Sage Publications, 2017.
Jenifer, R. Delecta, and G. P. Raman. "Cross-cultural communication barriers in the
workplace." Internafional Journal of Management 6.1 (2015): 348-351.
Kadu, Mudathira K., and Paul Stolee. "Facilitators and barriers of implementing the chronic
care model in primary care: a systematic review." BMC family practice 16.1 (2015): 12.

14BARRIERS TO COMMUNICATION
Madera, Juan M., Mary Dawson, and Jack A. Neal. "Managing language barriers in the
workplace: The roles of job demands and resources on turnover intentions." International
Journal of Hospitality Management 42 (2014): 117-125.
Nevala, Nina, et al. "Workplace accommodation among persons with disabilities: a
systematic review of its effectiveness and barriers or facilitators." Journal of occupational
rehabilitation 25.2 (2015): 432-448.
Norouzinia, Roohangiz, et al. "Communication barriers perceived by nurses and
patients." Global journal of health science 8.6 (2016): 65.
Oh, In‐Sue, et al. "Fit happens globally: A meta‐analytic comparison of the relationships of
person–environment fit dimensions with work attitudes and performance across East Asia,
Europe, and North America." Personnel Psychology 67.1 (2014): 99-152.
Philip, Susan, Elizabeth Manias, and Robyn Woodward‐Kron. "Nursing educator
perspectives of overseas qualified nurses' intercultural clinical communication: barriers,
enablers and engagement strategies." Journal of clinical nursing 24.17-18 (2015): 2628-2637.
Tandon, Manvinder Singh, and Owais Ahmed. "Job attitudes and performance: the services
perspective." International Journal of Research in Finance and Marketing 5.7 (2015): 55-63.
To, W. M., E. F. Martin Jr, and T. W. Billy. "Effect of management commitment to internal
marketing on employee work attitude." International Journal of Hospitality Management 45
(2015): 14-21.