Business Communication Challenges and Solutions: Sport Love Analysis

This report examines the business communication challenges faced by Sport Love, focusing on barriers such as language differences, time constraints, and the lack of scheduled meetings. It highlights how these issues negatively impact customer experience and overall organizational efficiency. The analysis includes strategies to overcome these communication barriers, such as clarifying ideas, tailoring communication to the audience, and consulting others before communication. Furthermore, the report explores the influence of culture on communication within the organization, emphasizing how shared values and socioeconomic conditions affect communication behaviors. The conclusion summarizes the importance of effective communication and the need for proactive measures to address barriers, ultimately aiming to improve information sharing and employee collaboration within Sport Love. The report references relevant academic sources to support its findings.

Business
Communication

INTRODUCTION
Business communication is the process of sharing information
within or outside the organisation. It is essential for each and every organisation.
Also, it helps in different fields like marketing, brand promotion, brand
management, customer relationship, etc. Business communication includes many
methods like web based, video conferencing, presentation, telephonic meetings, etc.
There will be discussion on common barriers to communication faced by Sport Love
which is affecting its efficiency. Strategies for controlling barriers in communication
and awareness of culture influences in Sport Love will also be discussed here.

COMMON CHALLENGES AND BARRIERS
OF EFFECTIVE COMMUNICATION
Communication is the process in which the
information transfer from one place to another place. It
helps in sharing important information or data in an
organisation which can be helpful in performing different
business activities.
In Sport Love, HR director has observed poor
communication among the staff which is negatively
affecting customer experience. The barriers such as
language, lack of time and meetings are the main reasons
which are creating a communication gap in the
organisation.

There are many common barriers to effective communication in Sport Love which
are discussed as below:
 Language- Language is the big agenda of the communication. It creates
barriers when people are from different religion, different countries and cities.
 Lack of time- Lack of time is also the barrier of communication due to long
shift hours of the employees in Sport Love.
 Lack of meetings – There is no meetings programed by the organization and
so, it serves as the barrier to communication.
 Lack of planning - The another major barrier in the communication process
can be a lack of planning related to meetings, seminars or communication
techniques use by the organization
CONT.…

STRATEGIES TO OVERCOME
BARRIERS TO COMMUNICATION
 Clarify ideas before communication:
 Communicate according to the needs of receiver
 Consult others before starting a communication

INSIGHT INTO THE WAYS IN WHICH CULTURE
INFLUENCES COMMUNICATION
Culture is basically termed as a set of shared values that people of
certain group holds. Thus, every aspect of good and effective communication is
influenced by cultural differences. Even choice of medium that has been used to
communicate may also have cultural overtones. Therefore, it has been analysed that
culture and communication has a great influence on each other. The socio economic
conditions of individuals are changing as per change in times. Therefore, effect of
such changes has been reflected basically in communication behaviour of people.

CONCLUSION
From this presentation, it has been summarised that
communication was the main element in each and every business or organisation.
There were many barriers in communication process that negatively affect the
sharing or ideas and information among employees working in Sport Love.
Presentation has also summarised the ways in which culture influences
communication.

REFERENCES
 Bargiela-Chiappini, F. and Nickerson, C.R., 2014. Writing business: Genres,
media and discourses. Routledge.
 Kernbach, S., Eppler, M.J. and Bresciani, S., 2015. The use of visualization in
the communication of business strategies: An experimental
evaluation. International Journal of Business Communication. 52(2). pp.164-
187.
 Brink, K.E. and Costigan, R.D., 2015. Oral communication skills: Are the
priorities of the workplace and AACSB-accredited business programs
aligned?. Academy of Management Learning & Education. 14(2). pp.205-221.
 Ha, J.H. and Riffe, D., 2015. Crisis-related research in communication and
business journals: An interdisciplinary review from 1992 to 2011. Public
Relations Review. 41(4). pp.569-578.