Business Communication Analysis and Improvement at Blossom Corners

This report provides a comprehensive analysis of business communication practices within Blossom Corners, a healthcare organization. It begins with an executive summary and introduction, setting the stage for an examination of good communication practices and the skills exhibited by the staff. The report then delves into an analysis of the causes of communication breakdown, exploring cultural and communication factors that contribute to these issues, such as semantics, beliefs, context sensitivity, effective listening, perception of information, and communication methods. Finally, the report concludes with recommendations for managing and improving communication within the organization, including policy changes, consideration of patient needs, and staff training. The report emphasizes the importance of effective business communication for fostering a harmonious and productive work environment, especially in healthcare settings.

BUSINESS
COMMUNICATION

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Good Practice in Communication..........................................................................................1
TASK 2............................................................................................................................................3
Analysis of Causes of Communication Breakdown...............................................................3
TASK 3............................................................................................................................................5
Managing Improvements........................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

EXECUTIVE SUMMARY
Business Communication is an essential practice to be considered in a healthcare
organisation. The following report is based on an analysis and improvement in communication
practices followed in Blossom Corners. Good practices of communication within the company
and skills present in their employees have been analysed. To accomplish the agenda, of analysis
of causes of communication breakdown, various cultural and communication factors have been
evaluated. Lastly, to fulfil the purpose of improving and managing communication within this
organization, recommendations have been rightfully provided.
INTRODUCTION
Business Communication refers to exchange of information within as well as outside of
an organisation. It is an effective and essential practice that is necessary for any business
association involving sharing of meaningful and important information which could drive a
business to success (What is Business Communication?, 2019). The following report is based on
Blossom Corners which is one of the leading companies in care industry. It covers essential good
practice in communication; analysis of all the causes leading to the breakdown of
communication, the report also covers managing improvements within Blossom Corners.
TASK
Good Practice in Communication
Within Blossom Corners, all staff within the organisation are dedicated to provide
effective healthcare to organisation. They tend to communicate to each other and to family
members of their patients about their health condition, timings of their meals and so forth. They
use both oral as well as written communication for the same. However, there are various skills
present in the employees of Blossom Corners that are being effectively utilised while
communicating within and outside of the organisation (Escobar-Rodríguez and Bonsón-
Fernández, 2017).
Skills Present in Staff of Blossom Corners:
Clarity : The first and foremost skill is clarity, Alex, a health worker within the
organisation use appropriate and adequate clarity in the quality of communication that is being
used by him. For instance, as informed by Elena, daughter in law of David, who is a service user,
effectively informs that E-mails sent by Alex are very clear.
1

Attention to Detail : Another skill which is present in the healthcare staff of Blossom
Corners is their attention to detail (Bovée, Thill and Raina, 2016). According to views of Alex,
Alan files in his handover with giving appropriate and utmost attention to detail. Such skills help
in effectively enhancing the scope of presence and sharing of each and every information
necessary for others to know.
Organisation : Some employees within Blossom Corners are known to possess skill of
organisation while presenting a writing report. As, good practice of communication help them in
making proper organisation at their work place. According to the viewpoints of Alex, reports
presented by Julia are well structured as well as well organised. Such skills are an essential
practice of communication to be adopted by care organisation working towards providing
effective care and maintaining proper health records (Aten and Thomas, 2016).
Precision : Within health and social care, each care worker has to use written as well as
verbal communication. Few employees within Blossom Corners like Julia to possess precision in
their speech. Having this skill gives an advantage to care workers in case of various cases of
emergencies. In addition to this, it also effectively enhance the scope of exchanging information
professionally. Moreover, having precision in communication would be beneficial in the case
that it would be effective for the readers or listeners to focus on the most main aspects of
information rather than deviating from the topic.
Empathy : Each care worker within Blossom Corners are empathise towards their service
users. As, effective communication between employees, will help an organisation like Blossom
Corners in making an emotional attachment with one another. There are relevant and effective
examples within the case study which describes that the care workers have empathy towards
David and they tend to adjust their routines according to his absurd and untimely demands to a
high extent. Such empathy is necessary where a personalised service is to be provided to service
users. Empathy in the organisation towards patients is very necessary especially in Blossom
Corners where there is a need for patients to understand the rules and regulations of the
organisation (Crane and Glozer, 2016).
Importance of Good Practice of Communication
It is of vital importance of employees in Blossom Corners to adopt good practice of
information as this provides effective scope of satisfaction of carers through services provided by
their staff. In addition, to promote harmony within the workplace as well as with the patients, it
2

is essential that essential and effective communication channel is established within Blossom
Corners. Another importance of good practice of communication would be that family members
of the customers would effectively be informed about the health condition of their peers
admitted in the care home.
Analysis of Causes of Communication Breakdown
Overview of the problem
Within the overall organisation, it is evident that there are various communication related
problem within the company. Blossom Corners is experiencing a severe communication
breakdown and the sole reason according to employees is the presence of diverse individuals
within the workforce. Employees among themselves as well as the patients too are experiencing
communication barriers in exchanges of information. All the employees use verbal and written
communication methods within the care home and their varied skills and perceptions are the
underlying causes of having such values.
Cultural Factors causing Communication Breakdown:
Due to presence of different employees, there are different cultural factors which are the
main causes for Blossom Corners to receive such a bad communication environment within the
company. Such as :-
Semantics : Another prominent aspect of communication breakdown within Blossom
Corners are Semantics. These are non verbal communication through gestures or symbols. Body
language plays a prominent role in this aspect. Thus, David finding the staff rude for them being
highly professional in manner which they speak in cause communication breakdown within the
care home.
Beliefs : One of the most prominent factors for communication breakdown is belief.
People belonging to different cultural backgrounds of Blossom Corners, belong to different
social circles and are subjected to different beliefs. For instance, the belief of David of healers in
his country treating kidney infection more effectively than UK care workers is a very big barrier
in communication for Blossom Corners. In addition to this, a belief of Alex for every employee
in the organisation to follow strictly what is being taught in induction too cause communication
breakdown within the structure of the company.
Context Sensitivity : There is a way each aspect within a care home is being
communicated. However, there are chances, that due to belonging to different culture, various
3

aspects are perceived in a wrong way and context delivered by a person are considered to be in a
negative manner. For instance, Julia's precision in information is considered to be quite rude
from the perspective of service users like David.
Communication Factors causing Breakdown :
Effective Listening : Listening is a crucial aspect of communication and it is essential for
Blossom Corners' employees to possess this skill in order to ensure effective communication
taking place within the company. However, it seems likely that within the institution, there is no
effective listening. As pointed out by Elena, people within the organisation talk too much. This
means that there are unnecessary information being communicated and thus, employees within
themselves are unable to understand point of view each other effectively.
Perception of Information : Contextualisation is essential in communication happening
within the country. In addition, it is very important that information is being perceived in an
effective and just manner which does not mould the meaning of information being
communicated. However, within Blossom Corners, provided information is perceived in a very
bad sense. For instance, the usage of different ways of communication used by different
employees such as differences in written material as pointed out by Elena cause major flaw in
perception of information by family members of the service users (Adekola and Sergi, 2016).
Communication Methods : The methods used in communication decide the effectiveness
of sharing appropriate, accurate and timely information within an organisation. However, the
types and styles used in communication within Blossom Corners are very ineffective as they the
individuals are not accustomed with habits of adopting various communication types. Moreover,
the styles used in communication as effectively highlighted by Elena are very inappropriate. For
instance, she emphasised that no care worker within the organisation takes notes while the other
person is giving them instructions. This causes ambiguity in operations. In addition, there are
still conflicts amongst the staff members to include the family members of the organisation
within their decision making process (Uhl and Gollenia, 2016).
Managing Improvements
Effective business communication is a key to sustainable growth and harmony. In addition,
it is imperative that each piece of information is effectively communicated using methods which
are understood and appreciated by others. This practice is important to be established within the
core values of the company. Thus, it is essential that managers within Blossom Corners take
4

initiative to solve this dilemma and enhance the communication happening within their
organisation. They could use various ways to ensure that their organisation follow appropriate
and effective communication practices.
Recommendation to improve Communication
There are several recommendations required to be immediately followed by Board of Directors
and Managers of the company to manage their diversified workforce. Some of these instructions
are laid down below.
Policy Changes : The first and foremost method that could be adopted by managers and
Board of Directors is changes in policies. It is very important for the managers and the board to
formulate policies of the company. They can do this by assessing the current policies and
formulating them in alignment with their diversified workforce. This means, they require to
appropriately form every clause which adhere to the cultural and religious norms followed by
different individuals regarding communication. This would allow every employee to consider
their ways of communication and modifying the same in order to develop a uniform way to
communicate within the workplace.
Consideration : Another very important recommendation for the organisation is that
while information is being communicated regarding patient’s health, their meals and their
treatment, it is very important for me to effectively consider their patients, colleagues, seniors as
well as family members of their patients (Anders, 2016). This would build up trust and
transparency among patients towards the firm and appropriate quality treatment could be
assured. Moreover, employees at Blossom Corners must follow the recommendation to gather
support of patients and their family members during the whole treatment which includes their
meals, time schedules, etc.
Training : Each staff at the care home must be trained in every possible mode of
communication to ensure uniformity in exchange of information (Allen, 2018). This is very
crucial as family members receive information from more than one employee and thus, it is
important for them to develop uniform structure and effective capability to communicate
according to cultures of each other as well as patients.
CONCLUSION
Thus, it is concluded from the above mentioned information that business communication is
essential for a healthcare organization like Blossom Corners. It is important to analyze the
5

communication skills present in care workers to highlight good practices of communication. It is
of vital importance to critically evaluate the causes of communication breakdown to identify
factors that are required to be improved. Lastly, recommendations and favourable modifications
must be considered by the managers as well as board of directors of an organization to establish
appropriate and effective communication within their organization’s culture, structure and
behaviour.
6

REFERENCES
Books and Journals
Adekola, A. and Sergi, B. S., 2016. Global business management: A cross-cultural perspective.
Routledge.
Allen, P., 2018. Artist management for the music business. Routledge.
Anders, A., 2016. Team communication platforms and emergent social collaboration
practices. International Journal of Business Communication. 53(2). pp.224-261.
Aten, K. and Thomas, G.F., 2016. Crowdsourcing strategizing: communication technology
affordances and the communicative constitution of organizational strategy. International
Journal of Business Communication. 53(2). pp.148-180.
Bovée, C. L., Thill, J. V. and Raina, R. L., 2016. Business communication today. Pearson
Education India.
Crane, A. and Glozer, S., 2016. Researching corporate social responsibility communication:
Themes, opportunities and challenges. Journal of Management Studies. 53(7). pp.1223-
12521.
Escobar-Rodríguez, T. and Bonsón-Fernández, R., 2017. Facebook practices for business
communication among fashion retailers. Journal of Fashion Marketing and
Management: An International Journal. 21(1). pp.33-50.
Uhl, A. and Gollenia, L. A. eds., 2016. A handbook of business transformation management
methodology. Routledge.
Online
What is Business Communication?. 2019. [Online] Available Through:
<https://www.managementstudyguide.com/business_communication.htm/>
7