Communication Skills for Business: Models, Principles, and Barriers

This presentation provides a comprehensive overview of communication skills essential for business success. It begins by defining communication as a two-way process and then explores various models and systems used in business communication, including the Shannon and Weaver Information Theory Model, David Berlo's SMRC model, the Aristotle model, and the Circular model of Communication. The presentation also covers different communication systems, such as optical and radio communication systems. Furthermore, it outlines the principles of effective communication, emphasizing clarity, objectivity, understanding, consistency, completeness, and feedback. The presentation also discusses the barriers to effective communication, including semantic, psychological, organizational, and personal barriers. These barriers are explained with examples to highlight how they can hinder effective communication. The presentation concludes by summarizing the key points and provides references for further study.

Communication Skills for Business

INTRODUCTION
 Communication is termed as the two way process in order to reach mutual
understanding. In this process participants that are involved share and create meaning
along with exchanging information, news, ideas and feelings. Thus, there various
models and systems in terms of communications that are basically used in every type of
business.

Communication models and systems used in
businesses
 Shannon and weavers Information Theory
Model- In this model, it has been showed that
communication is that process which basically
begins with brain of the sender
 David berlo's SMRC- The SMRC in the model
stands for Source, message, receiver and channel.
Thus, this particular model helps in analysing
that source is that which transmits the message to
receiver via some channel

Continue…
 Aristotle model- The three elements of process
in terms of Business Communication has been
detected. Thus, there is lack of scope in order to
respond by receiver and thus their role has been
neglected at this phase.
 Circular model of Communication- The process
of Business Communication is generally two
way process. In this process sender is one that
sends message to receiver and further recipient
sends feedback for that message to that of sender

Communication systems
 Optical communication system- This system
mainly make use of transmitter that leads in
encoding message into optical signal. Thus,
channel is also used by this system that leads in
carrying this signal to its decided destination. In
addition to this, receiver is also been used by this
stated system that reproduces message from that of
received optical signal.
 Radio communication system- This communication
system sends signals by radio. This system requires
transmitter and receiver. Each one of them having
an antenna and appropriate terminal equipment as
microphone at transmitter and also loudspeaker at
receiver in terms of voice communication system.

Principles of effective communication
 Communication is the process of transferring the information/message to another
person in the best possible way. Effective Communication plays a very crucial and
important role in the business environment. Without effective communication an
organisation just cannot make a hold on its clients and also it will not be able to
communicate with the business partners for continuing the business.

Continue..
 Principle Of Clarity:- A communication always starts with some message irrespective
of in what respect it is.
 Principle Of Objective:- The communicator of the message should be clear in respect of
the purpose of communicating the message
 Principle Of Understanding:- It is such a principle, in which the communication being
done with the other person should crate a sense of proper understanding in the mind of
receiver
 Principle Of Consistency:- The message which is required to be communicated should
be completely consistent with the plans; policies and the programmes of the company
in which the communication is being done
 Principle Of Completeness:- The message which is required to be communicated
should be complete so that, the spread of rumours can be avoided
 Principle Of Feedback:- This type of principle is also known as a two way
communication process that provides an opportunity for the suggestions and criticism.

Barriers to effective communication
 Semantic Barriers:- These types of barriers are such barriers that leads to the creation of
misunderstanding of feelings with the sender of message. . It includes the following:-
 Badly expressed message
 Symbols or the words having different meanings
 Faulty Translation
 Technical Jargon's
 Decoding of body language and gestures

Continue..
 Psychological Or Emotional Barriers:- The importance of communication always
depends upon the mental condition and attitude of both the parties. It includes the
following barriers:-
 Premature evaluation
 Lack of attention
 Distrust
 Organisational Barriers:- It generally affects the capability of the employees in an
organisation. As far as the communication is concerned, this barrier includes four such
barriers that are playing a major role in the hindrance of effective communication.
 Organisational Policies
 Rules And Regulations
 Status
 Complexity In the Organisational Structure

Continue…
 Personal Barriers:- In the business environment, there are some such barriers that fall in
the category of personal barriers. It includes the following:-
1. Barriers related to the superiors:- It includes-
 Fear of challenge of the authority
 Lack of confidence among the subordinates
2. Barriers related to the subordinates:- It includes-
 Unwillingness to communicate
 Lack of proper incentives

CONCLUSION
 This presentation concluded that there various models and systems in terms of
communications that are basically used in every type of business. The various barriers
in communication process are also discussed in the presentation.

REFERENCES
 Berger, A.A., 2019. Media and communication research methods: An introduction to
qualitative and quantitative approaches. Sage Publications.
 Thussu, D.K., 2018. International communication: Continuity and change. Bloomsbury
Publishing.
 O’Sullivan, P.B. and Carr, C.T., 2018. Masspersonal communication: A model bridging
the mass-interpersonal divide. New Media & Society, 20(3), pp.1161-1180.
 Mittal, S., 2018. Barriers to communication. International Journal of Advanced
Research and Development, 3(1), pp.243-245.