Report: Marketing Communication Strategies for Business Growth

This report focuses on evaluating marketing communication methods to enhance sales volume and customer satisfaction. It introduces the purpose and outlines the presentation, emphasizing the importance of providing quality services based on customer needs. The report includes recommendations for Aus Health Spa, suggesting the use of both qualitative and quantitative research methods and ensuring confidentiality of information. It highlights the creation of a feedback register to identify customer needs and demands. The conclusion emphasizes the impact of the business environment on operations and identifies internal and external factors affecting a firm's value. The report references several academic sources, including journals and books on advertising, marketing, and communication strategies. The report also includes the assessment summary sheet for BSBRES401 and BSBPRO401 units.

Marketing And
Communication

Cover Content
• Introduce Purpose and Outlines of presentation
• Key points throughout the presentation
• Recommendations
• Conclusion
• Feedbacks on Findings
• References

Introduce Purpose and Outlines
of presentation
Purpose: The key purpose of this report is to evaluate the basic means
of marketing communications and to enlarge the sales volume
through using marketing methods in effective manner.
Objectives:
 To determine actions which can be taken through Aus health spa
to enhance sales of business.
 To develop service tools to provide higher customers satisfaction.
 To provide cost effective services to consumers.

Key points throughout the presentation
It is require to provide quality services to their customers on the
base of their requirement and need. Through this they can easily
get higher profitability and desirable outcomes.

Recommendations
From the research conducted above, it can be recommended that Aus
healthy Spa can make use of both qualitative and quantitative
methods to conduct their research in a proper manner and they
should also a make sure that all their information should be kept
confidential so that it cannot be used by another company.

Feedbacks on Findings
Aus health spa can created feedback register which can be reviewed
for identifying various areas of research that can be conducted in
relation to members requirements. There are various three areas
which help in identify customers needs and demand for enhancing
sales such as random sampling, data sampling and surveys

Conclusion
From the above report, it has been concluded that business environment
have major impacts on the operations as it can affects on
productivity and profitability. There are two types of factors such as
internal and external that can decrease the value or brand image of
the firm in the market.

References
 Kim, K., 2014. Trends in advertising research: A longitudinal
analysis of leading advertising, marketing, and communication
journals, 1980 to 2010. Journal of advertising, 43(3). pp.296-316.
 Khan, A. and Khan, R., 2012. Embracing new media in Fiji: the
way forward for social network marketing and communication
strategies. Strategic Direction, 28(4). pp.3-5.
 Belch, and et. al., 2014. Advertising: An integrated marketing
communication perspective. McGraw-Hill Education.
 Wallnöfer, M. and Hacklin, F., 2013. The business model in
entrepreneurial marketing: A communication perspective on
business angels' opportunity interpretation. Industrial Marketing
Management. 42(5). pp.755-764.

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