BUSN20017 - Effective Communication: Data Solutions Case Study Report

This report analyzes a case study of Data Solutions, a medium-sized software dealer operating in Brisbane, Melbourne, and Sydney, facing significant internal communication challenges. The report identifies key issues including ineffective communication channels, leading to miscommunicatio...Read More

Running head: DATA SOLUTIONS - A COMMUNICATIONS CASE STUDY
DATA SOLUTIONS - A COMMUNICATIONS CASE STUDY
Name of the Student
Name of the University
Author Note

1DATA SOLUTIONS - A COMMUNICATIONS CASE STUDY
To:
From:
Date:
Subject: Communicational Issues Faced by Data Solutions.
The numerous processes that pertain to the methods and the activities that are applied by the
concerned management of the organization so as to derive a judgement ion the matters that pertain to the
understanding as well as the identification of the various matters that pertain to the main strengths as well
as the major weaknesses of the various members of the workforce who have been serving the concerned
organization at a certain given point of time. The organizations might face a number of issues in the
matters that pertain to the communications within the various departments. The company might also face
issues in the various communications that might have been taking place among the various employees
who have been serving the concerned organization (Holmes & Stubbe, 2015). The company that has been
considered for the completion of the concerned paper is Data Solutions. The company is a dealer of the
various software that is one of the major requirements for the management of the large amount of data.
The company is known to be a medium-sized organization and is active in the cities of Brisbane,
Melbourne as well as Sydney. The reports on the company state that the concerned company has been
facing a number of issues in the matters that pertain to communication within the organization. The
following memo tends to deal with the significance of the major issues that have been highlighted within
the internal communications of the company from the qualitative point of view. The memo opens with an
attempt to describe the significance of the communicational issues from a qualitative perspective. The
memo proceeds further to deal with the matters that pertain to the solutions that the concerned company
might be suggested to implement in an attempt to resolve the concerned issues that the company has been
facing as per the given scenario.
The organization that is being discussed in the memo is Data Solutions. The company is a dealer
of the various software that is one of the major requirements for the management of the large amount of
data. The company is known to be a medium-sized organization and is active in the cities of Brisbane,
Melbourne as well as Sydney. The reports on the company state that the concerned company has been
facing a number of issues in the matters that pertain to communication within the organization. The case
study reveals that the company has been facing issues that pertain to the communication among the
hierarchical levels that have been observed to be present within the concerned company in discussion,
Data Solutions. The case study further reveals that the several members of the workforce of the company
that have been serving the company at the various different hierarchical levels within the organization
have been bearing the huge consequences that might result from the irregularity and the improper
communication channels that have been present within the concerned organization in discussion, Data
Solutions, a dealer of the software that is one of the major requirements for the management of the large
amount of data.
The most significant problem that is faced by the concerned company is the fact that deals with
the various factors that pertain to the improper choice of the communicational channels within the
company. The issue has further resulted in the conditions wherein the decisions that are being undertaken
at the executive and the managerial levels are not being conveyed to the lower hierarchical levels of the
organization. Thus, there might arise a situation of non-compliance within the company. The concerned
barriers in the matters that pertain to the proper conveyance of the instructions as well as the decisions
finalized by the concerned members of the organization serving at the managerial and the executive
positions within the organization might lead to the loss of the faith of the employees who have been
serving the organization at the levels (Kasper & Kellerman, 2014). The miscommunication and the
misinterpretation might also lead to the conditions of unrest and non-co-operation among the lower level
employees of the organization. This is often known to lead to the several discrepancies among the people

2DATA SOLUTIONS - A COMMUNICATIONS CASE STUDY
who have been serving the organization at the corresponding hierarchical level within the company in
discussion, Data Solutions.
The company has also been facing issues that are related to the matters that pertain to the
ineffective communication among the supervisors and the other employees of the organization. The case
study in discussion reveals the fact that the employees who have been employed at the supervisor levels
are not stationed at the same locations as the lower level employees as per the hierarchy within the
organization. This has resulted in a gap in the communication that should have taken place among the
supervisors and the supervised. This might lead to the conditions wherein the several tasks that have been
assigned to the concerned employees might not be completed according to the criteria that might have
been set by the supervisors (Holmes & Stubbe, 2015). This might also lead to the conditions wherein the
growth of the company might be stunted due to the unaccomplished tasks which in the broader sense
might affect the overall performance of the company in the concerned market.
The company has also been facing issues regarding the quality and the approaches that are being
observed in the emails that have been directed towards the various employees of the organization. The
improper and the unprofessional attitude that is depicted by the concerned employees in the matters that
pertain to the exchange of the emails might lead to the conditions that display the delivery of an improper
conveyance of the messages that are to be relayed to the concerned employees or the management of the
organization (Treweek et al., 2013). This might further lead to the conditions that might hinder the
conveyance of the proper messages as well as the instructions thereby leading to the increase in the
number of discrepancies within the workforce of the organization. According to Oetzel (2017), this might
also lead to the conditions wherein the concerned members of the workforce of the company might also
lead to the conditions of the inter-personal conflict among the various members of the workforce of the
concerned business organization in discussion, Data Solutions, a dealer of the software that is one of the
major requirements for the management of the large amount of data.
In order to resolve the issues that have been highlighted in the provided case study, the concerned
management of the organization might be advised to abide by the measures that are being discussed in the
following section. The issues of the non-communication as well as the miscommunication of the various
decisions that have been undertaken by the concerned members of the organization who have been
serving at the posts of the executives might be solved through the implementation of all communication
through the official mail chain of the organization (Holmes & Stubbe, 2015). The implementation of the
mandatory usage of the official communication channel might help in communicating the various minutes
of the meetings that need to be conveyed to the various employees who have been serving the concerned
business organization at the lower levels of the hierarchy that is maintained within the company in
discussion, Data Solutions, a dealer of the software that is one of the major requirements for the
management of the large amount of data.
The matters that pertain to the ineffective nature of the communications within the supervisors
and the supervised members of the organization might be solved through the implementation of the
proper technologies within the organization. The concerned management of the concern might be advised
to implement the communication methods like the video-conferences within the workforce in order to
facilitate a proper communication among the supervisors and the other employees of the organization
(Goetsch & Davis, 2014). The teams of employees might be encouraged to attend the regular video
conference sessions conducted by the supervisors and thereby aid the proper communication within the
company. the supervisors might also be encouraged to pay visits to the workplaces of the employees in
order to have a first-hand knowledge of the issues that are being faced by the concerned employees
(Branch, Ramsay & Barker, 2013). The issues of the concern that pertain to the unprofessional nature of
the emails that are being sent out within the organization might be resolved through the implementation
of a training and development program within the concerned organization (Austin & Pinkleton, 2015).
The employees of the organization might be advised to attend the sessions that have been organized by

3DATA SOLUTIONS - A COMMUNICATIONS CASE STUDY
the human resource department of the organization in order to gather knowledge on the proper and the
professional manner of composing an email that is to be used for the purpose of the professional
communication.
Thus, from the above discussion, it might be pointed out that the company in discussion, Data
Solutions, a dealer of the software that is one of the major requirements for the management of the large
amount of data, might implement the recommended measures in order to deal with the various issues that
have been threatening to hinder the overall growth of the company. the company might be advised to
implement the measures that have been discussed in order to foster the overall growth in the concerned
market.

4DATA SOLUTIONS - A COMMUNICATIONS CASE STUDY
References
Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and
managing effective communication campaigns. Routledge.
Branch, S., Ramsay, S., & Barker, M. (2013). Workplace bullying, mobbing and general harassment: A
review. International Journal of Management Reviews, 15(3), 280-299.
Goetsch, D. L., & Davis, S. B. (2014). Quality management for organizational excellence. Upper Saddle
River, NJ: pearson.
Holmes, J., & Stubbe, M. (2015). Power and politeness in the workplace: A sociolinguistic analysis of
talk at work. Routledge.
Kasper, G., & Kellerman, E. (2014). Communication strategies: Psycholinguistic and sociolinguistic
perspectives. Routledge.
Oetzel, J. G. (2017). Effective intercultural workgroup communication theory. The International
Encyclopedia of Intercultural Communication, 1-5.
Treweek, S., Oxman, A.D., Alderson, P., Bossuyt, P.M., Brandt, L., Brożek, J., Davoli, M., Flottorp, S.,
Harbour, R., Hill, S. & Liberati, A., (2013). Developing and evaluating communication strategies
to support informed decisions and practice based on evidence (DECIDE): protocol and
preliminary results. Implementation Science, 8(1), 6.