Analyzing Business Communication Problems at ABC Pvt. Ltd.

This report analyzes the business communication challenges faced by the multinational organization ABC Pvt. Ltd., which operates in Australia, Vietnam, India, Nigeria, and Oman. The report identifies three key issues: ineffective use of social media for internal communication and customer engagement, a lack of proper feedback mechanisms to improve products and services, and problems arising from intercultural communication due to the diverse cultural backgrounds of its employees. The report delves into the scope of these issues, examining how they impact the company's operations and relationships with both employees and customers. The structure of the report includes an introduction, analysis of the current situation, conclusions, and recommendations. The report highlights the importance of social media for knowledge sharing and customer feedback, the necessity of gathering feedback for product improvement, and the significance of intercultural communication in a global business environment. The report recommends that ABC Pvt. Ltd. invest in social media campaigns, implement effective feedback systems, and prioritize intercultural communication training to foster better teamwork and understanding within the organization.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the student:
Name of the university:
Author note

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Table of Contents
Introduction......................................................................................................................................3
About the organization................................................................................................................3
Purpose of the report....................................................................................................................3
Scope of the report.......................................................................................................................4
Report outcome............................................................................................................................4
Structure of the report..................................................................................................................5
Analysis of current situation............................................................................................................6
Issue one: social media................................................................................................................6
Issue two: feedback......................................................................................................................6
Issue three: intercultural communication.....................................................................................7
Conclusion.......................................................................................................................................8
Recommendation.........................................................................................................................8
Issue one: social media................................................................................................................8
Issue two: feedback......................................................................................................................8
Issue three: intercultural communication.....................................................................................9
References......................................................................................................................................10
Bibliography..................................................................................................................................11

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Introduction
About the organization
The multinational organization ABC Pvt. Ltd. is situated in the countries of Australia,
Vietnam, India, Nigerian and Oman. This company serves the purpose of manufacturing,
distributing and selling agricultural equipments to the domestic a well as international clients.
This company comprises of 8000 employees in all the five countries and caters to the needs of
more than a million customers all over the world. The company is headquartered in Australia and
the offices are situated in all other places. The company has always managed to make good
reputation in the local and international market. They have managed to build satisfaction not
only among the customers but also among the employees. However, the company is currently
facing communication challenges while operating within the local and international market. The
challenges have emerged due to three major factors- ineffective use of social media, lack of
proper feedback and problems in intercultural communication (Blando et al., 2015). This report
will outline the issues in detail and provide recommendation for the same.
Purpose of the report
The purpose of the report is to find out the issues that have emerged in three different
areas of the company. The company is recently facing the issue in terms of communication due
to ineffective use of social media, lack of proper feedback and problems in intercultural
communication. The first issue revolved on the issues emerging due to the ineffective use of
social media such as, wiki, blogs, social network in order to guide and provide support to the
teams for sharing and contributing ideas, establishing a firm base on knowledge and managing

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different kinds of tasks (Bonaccio et al., 2016). The second issue revolved on the insufficient
feedback received from the clients, which resulted in the lack of improving the products and
service delivery. The third issue was based on the gap in communication and understanding due
to difference in culture in various spheres. Therefore, the purpose of this report is to throw light
on several issues and provide resolution for the same.
Scope of the report
The scope of the report lied in the extent to which the issues in communication dealt
with. The report has described in detail the communication issues in various spheres of life. It
was mentioned that the issues have emerged in the areas of ineffective use of social media, lack
of proper feedback from the client and lack of transparent communication due to difference in
culture. The case study has mentioned that the company functions in five different countries of
Oman, Vietnam, Australia, Nigeria and India and therefore communication is a major issue. The
difference in the cultural background of all the places has often led to mistrust and
misunderstandings among the individuals (Colbert, Yee & George, 2016). The report has also
presented a clear concept regarding imp[roper feedback from the clients due to mishandling of
social media. However, the scope of the report still goes beyond the communication issues
already mentioned. There is further opportunity to look out for strategies that can give a probable
solution to the identified issues. Apart from that, the report can outline the steps taken by other
companies in resolving the communication issues and implement the same in case of ABC Pvt.
Ltd.
Report outcome
The report outcome has focused on the correct identification of the communication issues
in the multinational organization ABC Pvt. Ltd. It was found out that the offices of the company

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in different parts of the world has resulted in different communication related issues. The
formation of virtual network was a problem due to the difference in culture of various teams. The
report has focused on the ineffective use of social media such as wiki, blogs and social media
platforms to gather feedback from the clients. They lacked an effective communication system in
the organization and immediately required a communication manager who can fix the issues.
Moreover, the organization functions on both domestic and international platforms therefore they
need to assure that ineffective communication do not hamper their productivity (Conrad, 2014).
The findings have stressed on the fact that the managers of the organization need to be aware of
the different cultural traits on the employees. Moreover, they should be provided proper training
on the successful use of social media to gather feedback from the clients. A suitable two- way
communication will help the company to highlight their strengths and cut short the weaknesses.
Structure of the report
The report was structured appropriately by maintaining a step- by- step procedure. The
introduction about the company made it easy to understand the functions that they carry out on a
domestic and international level. The introduction part highlighted the issues that the company
was facing in the recent time along with brief explanation. It was followed by the purpose of
writing the report. The task became easy as the issues were previously identified therefore the
purpose became clear to resolve the communication related issues. The report was rightly
structured by using the scope part where it was mentioned about the things not discussed. It
provided the opportunity for further research to focus on the gap, which remained incomplete in
the previous report. The report outcome has also analyzed the findings in a clear and precise
manner (Earl & Taylor, 2015). The following part will evaluate the present situation of the
company ABC Pvt. Ltd. on based on the three issues of social media, feedback from the clients

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and intercultural communications. The conclusion after that will summarize the findings in order
to highlight the major factors raised in the report and finally, recommend probable solutions for
the benefit of the organization.
Analysis of current situation
Issue one: social media
The first issue was revolved around the ineffective use of social media such as wikis,
blogs and other social media platforms to gather the employees in different countries on a
common ground. Social networking helps in establishing firm base in knowledge, sharing and
contributing opinions and ideas and managing activities effectively. It was found out from
previous literature that the major companies all over the world have started investing on their
social media campaigns in order to collect feedback from clients. Social media helps in building
effective network among virtual teams and indulge the customers in providing relevant
information, which is necessary for ABC Pvt. Ltd. Social media or new media can effectively
benefit in engaging customers or clients and enhance their loyalty and retention. According to a
report by Bain & Company, it was evaluated that the companies who are highly involved in the
use of social media marketing reflect a better emotional connection with the brands in
comparison to others (Femi, 2014).
Issue two: feedback
It was found out from the case study that there is a lack of proper feedback from the
clients, which is restricting them to work on improving their products and service delivery.
Feedback from the clients plays an integral part in the functioning of the organization and
constructive feedback is always helpful for the benefits of the organization. According to Gibson

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& Sodeman (2014), feedback in the organization is responsible boosting up a connection among
the customers by fulfilling their needs and enquiring about their demands. Receiving feedback
has become easy due to the onset of social media in the current era and every organization is
trying to make effective use of the same. From the review of managers of different organizations
it was found out that that all the efficient leaders are great listeners who paid attention to the
clients’ problems. As ABC Pvt. Ltd. lacked an effective feedback system, therefore they could
not read the pulse of their clients. They remained one- step backward in comparison to other
companies when it came to improve their products and service delivery (Hammer et al., 2015).
Issue three: intercultural communication
Intercultural communication possesses both advantages and disadvantages in the
contemporary business environment. In the multi- national organization, ABC Pvt. Ltd.
intercultural communication is of utmost importance as the offices are located in five different
countries. However, the company completely failed in doing so and it became a critical issue. As
per Hammersley & Reid (2014), intercultural communication helps in finding out a wider range
of viewpoints on certain challenges faced by the organization. When employees are hired from
different cultural background, it becomes easy for the company to spread their business in the
international market. Intercultural communication in the workplace provides an opportunity to
use new and innovative technologies in working on a project without the teams being physically
present in a single location. By communicating effectively with the diverse workforce, the
organization can get the scope of knowing each employee individually to be acquainted with his
or her culture. The intercultural communication within a team paves the way for a wide range of
skills that can effectively fit into the strategies for solving certain conflicts or issues. Intercultural

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communication in the workplace is the key to successful functioning within a diverse business
environment (Han et al., 2014).
Conclusion
It can be concluded from this report that communication was the major area of concern in
the functioning of the multinational organization ABC Pvt. Ltd. the three areas were identified to
be ineffective use of social media, lack of constructive feedback from the client and mistrust and
misunderstanding in intercultural communication. The purpose of the report was to find effective
strategies for resolving the issues by analyzing the present situation. Previous literature was
reviewed to find out about the effectiveness of using social media in workplace, gather feedback
from the client regarding improvement of the product and service delivery and importance of
intercultural communication. The report will further recommend ways to find out strategies for
effective resolution of the issues in the communication arena of the ABC Pvt. Ltd.
Recommendation
Issue one: social media
It can be recommended that the multinational organization ABC Pvt. Ltd. should learn to
make effective use of social media platforms and invest in social media campaigns. They should
understand that social media would be helpful in binding the teams from different parts of the
world where the individuals can share their opinions on a conflict or a issue. It would help the
employees to take a break from their monotonous work life and they can get acquainted with
each other. ABC Pvt. Ltd. should make social media effectively by maintaining professional
ethics and strengthen relationships.

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Issue two: feedback
For ABC Pvt. Ltd. it can be suggested that they need to pay attention in gathering
constrictive feedback from the clients to improve their products and service delivery. Feedback
can be collected from both ends, which makes the internal communication of the organization
stronger. The multinational organization ABC Pvt. Ltd. should gather both positive and negative
feedback from their clients to find out their needs and wants. It would help them to structure
their activities accordingly and thus, set up a successful business in the competitive market.
Feedback can be gathered from the clients through social media, which will lead to efficient
decision- making in the organization.
Issue three: intercultural communication
The third issue was related to intercultural communication and it can be recommended
that ABC Pvt. Ltd. should take it seriously in order to enhance teamwork within the five offices
located in different parts of the world. It will be helpful in understanding the cultural differences
of every individual and there will not be any kind of cultural conflict. It can be suggested that by
using intercultural communication in a proper manner, ABC Pvt. Ltd. will get a competitive
advantage in the global market. It will mitigate any kind of cultural conflict within the
organization and lead to motivation among the employees.

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