Analyzing Communication Challenges During a Global Pandemic Era
VerifiedAdded on 2023/06/13
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Presentation
AI Summary
This presentation delves into the complexities of business communication during a global pandemic, highlighting potential issues faced by companies and proposing solutions. It begins by defining business communication and introducing the selected topic of communication during the COVID-19 outbreak, emphasizing the shift from face-to-face interactions to digital methods like videoconferencing, emails, and social networks. The presentation outlines various communication models, including linear, interactional, and transactional models, and identifies key issues such as providing what consumers want, simplifying messaging, building trust in staff, emphasizing optimism and resilience, and extracting the essence of disorder. Solutions include keeping frequent conversations, establishing a crisis-based communication strategy, improving employee-employer communication, and showing care to the public. The presentation concludes with a reflection on what went well, areas for improvement, and actions to take for suggested improvements, referencing the importance of open communication and information exchange during crises. References to Porter's Five Forces and PESTLE analysis are included to provide a broader strategic context.
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