MNG81001: Management Communication, Corporate Responsibility Analysis

This report explores the critical role of effective communication in management, highlighting its importance in aligning individual efforts with organizational goals. It focuses on corporate responsibility (CSR) as a key sub-function and examines how managers can master corporate communication through clarity, active listening, and honest feedback. The report also delves into the principles of corporate responsibility—sustainability, accountability, and transparency—and emphasizes the importance of a dedicated CSR department in managing communication issues. A significant portion of the analysis centers on Carroll's pyramid of CSR, which includes economic, legal, ethical, and discretionary responsibilities, demonstrating how these elements contribute to resolving communication challenges and fostering goodwill within a competitive market. The report concludes that prioritizing effective communication and integrating CSR principles are essential for sustained organizational growth and positive societal impact.

Management communication

Management communication
Table of Contents
Introduction......................................................................................................................................1
Communication function.................................................................................................................1
Ways considered by the managers to master in corporate communication.....................................1
Sub-function: Corporate responsibility............................................................................................2
Principles of corporate responsibility..........................................................................................3
Importance of the corporate responsibility department in managing communication issues......3
Carroll's pyramid of CSR.............................................................................................................3
Conclusion.......................................................................................................................................5
References........................................................................................................................................6
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Management communication
Introduction
It has been observed that effective communication in the workplace is considered as the essential
function that helps to align the efforts of the individuals towards the set goals of the company.
So, in the first phase of the report, the emphasis will be on the communication function and also
for the sub-functions corporate responsibility will be selected as the theme. In the further section,
Carroll's pyramid model will be discussed that will help the company in analyzing the
responsibilities that are necessary for the workplace. The "corporate responsibility" is one of the
essential factors considered by the company, so that it can be easy to maintain effective
communication in the workplace.
Communication function
It is stated that communication function is one of the basic function which is considered by the
managers. The managers should master the function of communication, as it can help them in
giving direction to the employees. Communication also assists managers in maintaining their
relationship with the employees. The positive relation with the employees can be only created
when managers focus on communicating with the employees. The system of communication is
the best concept that enables the management to boost the motivation of the employees towards
the work. Also, it is examined that if effective communication is not present in the workplace
then it would be difficult for the organization to attain positive results in the market (Habermas,
2015).
Ways considered by the managers to master in corporate
communication
 Be clear
The basic responsibility of the managers is to maintain the command of the communication
function in the workplace. Managers can master the corporate communication process in
different ways. It is necessary for the managers to "Be clear" at the time of communicating. The
managers should convey their ideas and views by having clarity. They should give instructions to
the employees in a simple language, as it can assist in boosting the performance of the
employees (Jenifer and Raman, 2015).
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Management communication
 Listen carefully
The second way that can help the managers to master communication is "listening". The
managers should listen carefully so that new ideas and thoughts can be gathered easily. By
listening carefully, it can be simple to solve the queries of the employees. Also, the managers
should ask the employees to give feedback. By giving feedback to the managers, the employees
will be comfortable in sharing the issues with the customers which directly impact the overall
culture of the company. It is important for the managers to listen to their negative aspects from
the employees as it will help in boosting the effective culture in the workplace (Karanges et al.,
2015).
 Give honest feedback
One of the best ways that should be considered by the managers is related to "giving honest
feedback". To boost communication in the workplace, it is necessary for the managers to share a
frank assessment of their abilities. If honest feedback is given by the managers, the impact can be
seen on the overall working structure of the employees. The employees will feel comfortable and
bring improvisation in their performance. It will also give a platform to the employees to discuss
their issues with the manager. These ways can help the managers to solve the issue related to
communication in the workplace (Ruesch et al., 2017).
Sub-function: Corporate responsibility
Corporate responsibility is considered as the way, in which the company focuses on taking the
responsibility of the actions and also their impact on the employees and stakeholders. If the
managers consider corporate responsibility, then it helps to maintain effective communication in
the workplace. This concept emphasizes on addressing its competitive interests and also the
interest of the society. CSR is a concept that reflects, on maintaining the commitment so that
integration of the social and environmental concerns can be made in relation to the business
model and also it takes into consideration the public and environmental interests towards the
corporate decision making (Schwartz, 2017).
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Management communication
Principles of corporate responsibility
There are three principles related to corporate responsibility on which the company should focus
so that effective communication can be maintained. The first step is related to sustainability. In
this, it is important for the company to maintain its action by emphasizing on sustainable
practices. The next principle is accountability that focuses on evaluating the responsibility of the
company towards the actions. In this principle, it is important for the company to take
responsibility for the effects of its actions so that it can be easy to maintain the process of
communication in the workplace. The last principle is concerned with transparency. To maintain
the corporate responsibility in relation to the corporate communication, it is essential for the
company to maintain transparency in their actions as it can help in attaining positive outcome in
the workplace (Huda et al., 2018).
Importance of the corporate responsibility department in managing
communication issues
It is examined that the corporate communication department should focus on managing and
maintaining the perception of the employees. This can be stated as the corporate responsibility of
the CSR function of the organization and it is one of the essential factors for the communication
department. To boost effective communication in the workplace, it is important for corporate
communication department to report directly to the chief executive officer, so that it can be easy
for the managers to bring boost clarity in the overall working system (Van Eemeren and
Grootendorst, 2016). The issues related to communication that arises in the workplace can be
reduced if the focus is given on Carroll's pyramid of CSR.
Carroll's pyramid of CSR
This model emphasizes on evaluating the social performance of the company and can help in
resolving the communication issues in the workplace. In this model, there are four
responsibilities: economic, legal, ethical and discretionary. It is important for the management to
focus on considering all these factors, as it can help in maintaining the communication process in
the workplace and can also help in boosting the goodwill in the highly competitive market.
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Management communication
 Economic responsibility
It is considered as one of the basic responsibilities of the business to produce the products and
services in relation to the needs of society. By producing the products and services according to
the demand of society, the positive impact can be analyzed on the overall profits of the company.
CSR communication is a method that helps to anticipate the expectations of society and helps to
manage the transparency in the information (Carroll, 2016).
 Legal responsibility
The company focuses on obeying the laws and regulations given by the government or by the
higher authorities. It is important for the business to fulfill their economic goals by considering
the set policies. This responsibility is important to be considered by the companies, so that
positive effect can be seen on the overall process of communication (Kanji and Agrawal, 2016).
 Ethical responsibility
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Management communication
It is the responsibility that emphasizes on the behaviors that are not important to be codified into
the law and also it may not serve as the direct economic interest of the company. It is known as
the unethical behavior which takes place when the decisions affect the individual to attain the
overall expense of the society. So, the companies should focus on ethical responsibility, so that
negative impact on the process of communication can be minimized (Lyra et al., 2017).
 Discretionary responsibility
This is the last responsibility which is guided by the overall desire of the organization to make a
social contribution. In this responsibility, the focus is given on the activities which consist of
philanthropic contributions that provide no payback to the organization. In this Carroll's ethical
factor related to the social perspective in relation to the good behavior. The company should
organize charity programs, as it can help in fulfilling the needs of the people who are not able to
fulfill their own needs (Ehie, 2016). Therefore, it can be stated that these are the corporate
responsibilities that should be considered so that it can be easy to reduce the issues related to
communication in the workplace.
Conclusion
Therefore, it can be concluded that effective communication in the workplace should be there so
that a positive impact can be seen on the growth of the company in the highly competitive
market. But many times, the issues related to communication can take place which is important
to be minimized. In this case, the companies can consider the subfunction related to corporate
responsibility. In this, it is important for the company to focus on fulfilling the needs of society
by producing services and products in the market. The products or the services introduced in the
market should meet the demand of the people. In relation to this, Carroll's pyramid model should
be considered as it helps to offer in-depth knowledge of responsibilities the can help in satisfying
the needs of the people and also it can help in boosting the communication process in the
workplace.
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Management communication
References
Carroll, A.B., 2016. Carroll’s pyramid of CSR: taking another look. International journal of
corporate social responsibility, 1(1), p.3.
Ehie, I.C., 2016. Examining the corporate social responsibility orientation in developing
countries: an empirical investigation of the Carroll's CSR pyramid. International Journal of
Business Governance and Ethics, 11(1), p.42755.
Habermas, J., 2015. Communication and the Evolution of Society. John Wiley & Sons.
Huda, M., Mulyadi, D., Hananto, A.L., Nor Muhamad, N.H., Mat Teh, K.S. and Don, A.G.,
2018. Empowering corporate social responsibility (CSR): insights from service learning. Social
Responsibility Journal, 14(4), pp.875-894.
Jenifer, R.D. and Raman, G.P., 2015. Cross-cultural communication barriers in the
workplace. International Journal of Management, 6(1), pp.348-351.
Kanji, R. and Agrawal, R., 2016. Models of corporate social responsibility: comparison,
evolution and convergence. IIM Kozhikode Society & Management Review, 5(2), pp.141-155.
Karanges, E., Johnston, K., Beatson, A. and Lings, I., 2015. The influence of internal
communication on employee engagement: A pilot study. Public Relations Review, 41(1), pp.129-
131.
Lyra, F.R., Barbosa De Souza, M.J., Verdinelli, M.A. and Lana, J., 2017. Corporate social
responsibility: comparing different models. Social Responsibility Journal, 13(4), pp.728-742.
Ruesch, J., Bateson, G., Pinsker, E.C. and Combs, G., 2017. Communication: The social matrix
of psychiatry. Routledge.
Schwartz, M.S., 2017. Corporate social responsibility. Routledge.
Van Eemeren, F.H. and Grootendorst, R., 2016. Argumentation, communication, and fallacies: A
pragma-dialectical perspective. Routledge.
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