The Impact of Digital Marketing on Business Communication Strategy

This presentation examines the role of digital marketing as an essential tool for business organizations to promote their products and services, focusing on how it enhances communication strategies through various online platforms. It highlights examples such as social media marketing, email marketing, digital advertising, and content marketing, emphasizing the growing importance of platforms like Twitter and Instagram. Case studies of Coca-Cola, Burger King, and Marks & Spencer illustrate how these platforms are used to attract customers and increase brand awareness. The presentation concludes that effective digital marketing increases brand awareness, profitability, shareholder value, and customer loyalty by enabling direct interaction with potential customers.

Practical Digital
Marketing

Introduction
Digital marketing is one of the essential tool used by the business
organisation in order to promote their product and services as well as
make them aware of the goods and services using various online
platforms and technology, it allows the company to enhance their
performance effectively. This presentation helps in analysing the how
the digital marketing helps in specific making communication strategy
effectively.

Digital marketing is defined as one of the most essential marketing tool
used by the business organisation to make their consumers aware of the
products and services using technology and various online platform.
There are various examples of digital marketing available such as
social media marketing, email marketing, digital advertising and
content marketing. The social media marketing and content writing is
one of the growing form of digital marketing which allows the
organisation to directly connect with their customers.

Twitter: The twitter is one of the
most essential social media
platform that allows the users to
directly interact and connect with
other and share their review and
ideas through post. For example
the Coca cola company has started
a campaign on twitter with hashtag
share a coke, under this the twitter
was used as the social media
platform to attract large number of
customers.

Instagram: Another example of
the social media platform is the
Instagram, with increasing use of
the technology the large number
of users are moving towards the
this platform, which makes the
company to use this platform as
the marketing tool. For example
the Burger king and the Marks &
Spencer started campaign on
Instagram in order to attract large
number of customers.

The Burger king started with Hashtag # Saycheese contest where the
one who post picture with company's product will get voucher, this
communication strategy allowed company to attract large number of
customers. In addition to this the campaign started by the Marks &
Spencer company allowed the company to helps both the retailers and
home delivery services. The communication strategy used by the
company allowed them to enhance their performance and increase their
profitability.

Effectiveness
 The effective use of digital marketing or various social media
platform allows company to increase their brand awareness among
the target customers.
 It also helps companies to enhance their profitability and
productivity effectively.
 The use of various social media platforms as communicatio9n
strategy allows the company enhance their shareholders value.
 It allows company to directly interact and connect with the potential
customers which will lead to building customers loyalty and
effectiveness.

Conclusion
From the above discussion it is concluded that digital marketing is one
of the most essential tool used by the business organisation in order
make their consumer aware of the goods and services, it includes
various social media platforms to directly interact and connect with the
customers. This presentation helps in analysing importance of digital
marketing and how it enables in smooth communication strategy.

References
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