Analysis of Communication in the Business Environment Report

This report provides a comprehensive overview of business communication, exploring various aspects such as communication models, types, and technologies. It delves into the Shannon-Weaver and Berlo's models, offering insights into the communication process. The report examines formal and informal communication methods, including electronic mail, meetings, hallway conversations, and peer discussions. It also discusses communication technologies like video conferencing and PBX phone systems, along with the advantages and disadvantages of different communication types. Furthermore, the report highlights the principles of effective communication, such as clarity, adequacy, and timeliness, while also addressing potential barriers, like language differences and differing perceptions. The conclusion emphasizes the importance of communication for organizational efficiency. References include works by Kurtz, Certo, and Martin, providing a solid foundation for the analysis. This report is a valuable resource for understanding and improving business communication strategies.

BUSINESS
ENVIRONMENT
(Task 1)

Content
 Introduction
 Theories Of communication
 Types of Communication
 Process Of communication
 Communication Technology
 Advantages and Distadvantges of communication
 Principles and Barriers of communication
 Conclusion
 References

Introduction
Communication is the process of where in sender has an
idea,facts, message, information, opinion or emotions which
he exchanges or transmit to the receiver by using various
channels and receives a response or feedback in return of it.

Theories Of Communication
Shannon- Weaver Model- This model was developed by Shannon
and Weaver is popularly known as “mother of all models”. This
model consists of five factors which completes a
communication process.
David Berlo's Model:- David Berlo's communication model
introduced a liner model of communication having four core
components sender, message, channel and receiver.

Types Of Communication
Video Conferencing:- It is the digital technology that
enables people to set up live, visual connection and to
transmit static images, videos and text between two
varied locations.
PBX phone system: It is a private telephone network that is
used by an organization

Process of Communication with
Stakeholders
FORMAL COMMUNICATION:
 Electronic Mail-
 Meetings-
INFORMAL COMMUNICATION:
 Hallway conversation:
 Peer member discussion:

Communication technology and methods
used in business
 Verbal Communication
 Non- Verbal Communication-
 Written Communication-
 Visual Communication-

Advantages and Disadvantages of
Communication
Type of communication Advantage Disadvantage
Formal communication Quick accomplishment of
work
Helps in maintaining
uniformity and discipline
It is a time consuming
process leading to delay in
decision making in case of
urgent matters
It follows authoritarian
attitude by top
management .
Informal communication It encourages free
environment where in
there is no pressure on
employees
Helpful in maintaining
cordial relations and
satisfying social needs of
employees.
Information gathered from
informal sources are not
authentic and reliable
It does not follow any
system which may lead to
delay in communicating
urgent information to
authentic source

Technology used in business
Communication
Internet: It is most widely used communicating tool used by
business to reach mass audience and other stakeholders in
efficient manner in less time and cost.
Social media: In today's era of digitalization social media is the
most popular and attractive method of communication used
by people.

Principles of communication
Clarity: The message that need to be communicated should be clear
and specific to enhance understanding of receiver.
Adequacy: This principle states that information that needs to be
transferred should be complete and adequate in all aspect so that
there is no confusion and delay in action on from receivers side.
Timeliness : Information must be communicated on time when and
where it is required. Any delay in transferring will serve no purpose.

Barriers to communication
 Barriers related to difference in language leading to difficulty
in understanding information or message.
 Difference in perception and viewpoint of various people
working together
 Use of jargon, unfamiliar terms or over complicated or
technical terminology

Conclusion
The project undertaken concludes that communication acts as
lifeblood for the organization to maintain efficiency in its
work performance as it helps management to
communicate necessary information, documents, data
among its workforce at any point of time.

References
Kurtz, S., Draper, J. and Silverman, J., 2016. Teaching and learning
communication skills in medicine. CRC press.
Certo, S.C., 2018. Supervision: Concepts and skill-building.
McGraw-Hill Education.
Martin, J.N. and Nakayama, T.K., 2013. Intercultural
communication in contexts. New York: NY: McGraw-Hill.

Thank You