Communication Plan: Fitness Program for Senior Citizens Project

This assignment presents a comprehensive project communication plan designed for a fitness program targeting senior citizens. The plan includes detailed strategies for stakeholder communication, emphasizing the importance of regular meetings and presentations with senior management to highlight project benefits and with work teams to ensure clarity on project deliverables and individual responsibilities. The plan also outlines the need for weekly team meetings led by the project manager to monitor progress and address any issues. The project's key performance indicators (KPIs) are clearly defined, focusing on the number of participants, financial targets, and procurement of necessary equipment. The assignment also references relevant literature on project management and benefit management to support the strategies presented. This project aims to facilitate a successful pilot program and promote effective communication throughout its implementation.

PROJECT
COMMUNICATION PLAN
Name of the Student
Name of the University

Introduction
 Bounce Fitness is willing to initiate the
pilot project that will include attracting
the senior citizens to join the fitness
training classes.
 Due to the nature of the project, there
will be requirements for consultations
with various personnel throughout the
project.
 This is mainly because consultation with
specific personnel allows the input of
expertise and experience into the project
that enhance the overall quality of the

Key Performance
Indicators
 Have a group of 30 senior people (50+
age) attend the training session everyday
 Having optimum number of participants
such that there is a high cash inflow that
is greater that the expenses
 Procurement of all the necessary
equipments including training
equipments, testing equipments and
others is complete along with installation

Project Monitoring
 In order to ensure the pilot project goes
through with sufficient success, it is
important to monitor the project through
its course.
 Moreover, the project also needs to enroll
sufficient amount of elderly people for
the training course and hence, suitable
steps are to be taken in the project.

Communication with
Stakeholders
 The communication strategy for relevant
stakeholders should involve minimum two
meeting and presentation sessions – one with the
senior management and one with the work teams.
 The purpose of communicating with the senior
management is to let them know about the
requirements and benefits of the project on the
overall growth of the company.
 On the other hand, communicating with the work
team is required to ensure they have a clear idea
regarding project deliverables and each of their
duties needed to fulfill during the project.

Communication with Team
 For engaging work teams in the project, it is
important that they have clear ideas regarding
their duties and they receive sufficient
guidance during the course of the project.
 It is recommended that there should be at
least one weekly team meeting held by the
project manager and discuss the project
including its progress and future.
 This is include work team engagement and will
also ensure the project is monitored on a
constant basis.

References
Badewi, A. (2016). The impact of project management (PM) and
benefits management (BM) practices on project success: Towards
developing a project benefits governance
framework. International Journal of Project Management, 34(4),
761-778.
Boulmetis, J., & Dutwin, P. (2014). The ABCs of evaluation: Timeless
techniques for program and project managers (Vol. 56). John
Wiley & Sons.
Chih, Y. Y., & Zwikael, O. (2015). Project benefit management: A
conceptual framework of target benefit formulation. International
Journal of Project Management, 33(2), 352-362.
Golini, R., Kalchschmidt, M., & Landoni, P. (2015). Adoption of project
management practices: The impact on international development
projects of non-governmental organizations. International Journal
of Project Management, 33(3), 650-663.