Exploring Workplace Communication: Issues, Image, Reputation & Crisis

This essay explores the critical aspects of workplace communication, focusing on the identification of issues, the importance of corporate image and reputation, media relations, and crisis management. It emphasizes that effective crisis management is a vital organizational function, impacting stakeholders and the very existence of the organization. The essay also highlights the significance of corporate identity as the tangible representation of an organization's culture and soul, distinguishing it from corporate image and reputation. Furthermore, it touches upon internal communication, corporate responsibility, and building customer relations as integral components of public relations and corporate communications. The role of managers in producing communication materials and handling media inquiries is also discussed. The essay concludes by underscoring the importance of corporate responsibility in attracting and retaining employees in a competitive labor market.

WORKPLACE COMMUNICATION ISSUES
Corporate Responsibility
Identify, Image And Reputation Media Relations
Internal communication
Crisis Management
Corporate identity is the spirit, culture and the soul of the organization and it is the
tangible aspect that can be touched, felt and seen. It is important to note that
corporate identity is the tangible manifestation of the corporate personality. While
the corporate image is the immediate impression of stakeholder in relation to a
specific image and message. Corporate image can be considered as a mental
picture of the audiences within an organization. While the corporate reputation
are the past images of an organization that are established over time (Anholt
2016).
Corporate responsibility can be described as the way or means
that a company takes the responsibility of its actions and the
impacts of such actions on the communities, stakeholders and the
employees. Corporate responsibility is a major concern because it
involves the higher labour costs and material costs. However, it is
important to note within a competitive labour market, the
employees are drawn towards the companies that have a good
record of being a good employer (Blowfield and Murray 2014).
Building proper relations with the customers
and maintaining public relations both fall under
the category of the public relations and
corporate communications. The duties of the
managers will include the production of printed
materials, brochures and the newsletters that
are designed for the general public. While the
main parts of the media relations are to
distribute and write the media inquiries and
news releases (Olasky 2013).
Crisis management can be described as a critical part of the organizational function and the
failure to handle the crisis leads to the harm the organization and the stakeholders and its very
own existence of the. It is important to note that the public relations managers form an
important part of the crisis management teams. Crisis management can be designated as a
complex case that requires the integration of the subsystems within an organization. While,
timely identification leads to the overcoming of the crisis (Booth 2015).
Internal communication will be described as the coordination and communication between the members of
a group. The members follow both the formal and informal modes of communication to communicate with
the members of the group.
Anholt, S., 2016. Places: Identity, image and
reputation. Springer.
Blowfield, M. and Murray, A., 2014. Corporate
responsibility. Oxford University Press.
Booth, S.A., 2015. Crisis management strategy:
Competition and change in modern enterprises.
Routledge.
Olasky, M.N., 2013. Corporate public relations: A
new historical perspective. Routledge
References