Communication Strategies and Organizational Impact: A Report

This report provides a comprehensive analysis of communication within organizations, focusing on the information and knowledge requirements of stakeholders in different companies, such as Tesco and Marks and Spencer. It explores various communication systems, including optical, radio, duplex, half-duplex, and tactical systems, while also addressing potential barriers to effective communication, such as semantic, emotional, organizational, and personal barriers. The report further examines the influence of values and cultural factors on communication, highlighting the impact of language and cultural backgrounds. It also evaluates the benefits and hindrances of technology on the communication process, as well as the impact of policies and procedures on communication within organizations, using Tesco and Marks and Spencer as examples. The report concludes by emphasizing the importance of communication for organizational success and employee engagement.

Communication

Table of Content
• Introduction
• Information and knowledge that is required of stakeholder in different
organisations
• Systems that is used for communicating information and knowledge
• Barriers to effective communication
• Values and cultural factors that influence communication

Cont…
• Benefit and hindrance of technology on communication process
• Impact of policies and procedures on the communication process
• Conclusion
• References

Introduction
• Communication refers to exchanging of ideas and thoughts between people.
This will help in passing information between individual at the workplace.
• Report will mainly focus on information and knowledge that is required for
stakeholder of different companies. It emphasizes on systems that is used for
communicating information to other people and barriers that will affect
communication

Information and knowledge that is required of stakeholder in
different organisations
Stakeholders Tesco Marks and Spencer
Suppliers Proper information is being
provided regarding the
availability of raw material
so that if any shortage is
there it will be available in
advance to the company.
It is dealing in various
sectors such as clothing,
cosmetics, accessories so it
is necessary that proper
information is being
available that will lead to
bring efficiency in the
company.

CONT..
Stakeholders Tesco Marks and Spencer
Employees Here, employees require
knowledge about daily task
and activities, stock, sales,
etc.
The employees requires
information about stock,
sales, customers, etc.
Board of Director In tesco BOD require
information about monthly
revenue, costs, etc.
Here, BOD require
information about profits,
market info, etc.

Systems that is used for communicating
information and knowledge
• There are various systems that is being used for communication such as
optical, radio, duplex, half-duplex and tactical system.
• As optical system includes that information will be passes through transmitter
that will help in converting information and through signal it reaches to the
receiver.
• In this light help in transferring information from one person to another

CONT..
 radio system - in this communication system information will be flow from radio as
an antenna is being attached that will act as transmitter between them. Communication
that will be occurred through telephone and in that both will get equal response from
each other . Its impact will be positive as there will be quick response from
stakeholders and frequent communication.
 Half Duplex system- While in half-duplex both will not be able communicate directly
as they have to wait while communicating one by one they will have to communicate
with each other. There will be negative impact on it as communication will not be
accurate and message is not delivered on time.

CONT..
 Tactical system - there will be change in the communication because of environmental
condition. Therefore, all these systems will help in transferring information and
knowledge. Here, the impact will be negative on system as there disruptions may
occurs in between.

Barriers to effective communication
• Semantic barriers
• Emotional Barriers
• Organisational Barriers
• Personal Barriers

Values and cultural factors that influence communication
• Communication will be influenced through cultural factors as different
employees are coming from different culture throughout the country.
• As identity of an employee will be depend on the background from where it
comes and that will influence communication between them.
• In cultural language is also a factor that influence communication. For
example - people belonging to different cultural may interpret message in
wrong way.

Benefit and hindrance of technology on
communication process
• Benefits
• It will facilitate in sending information through various electronic medium
such as mail or by texting message. Through technology it will become easy to
transfer information at very fast speed.
• It will help in delivering message through only one platform. With this it will
be easy to take quick decisions.