Communication Structure Analysis and Improvement Plan for Apple Inc.

This report provides an analysis of the communication structure within Apple Inc., focusing on developing a lasting communication process. It explores the use of generic communication channels for internal and external interactions, including meetings, announcements, emails, and customer feedback mechanisms. The report suggests methods to improve communication systems, such as enhancing the feedback column on the website with a chat feature and providing training to customer service staff to promote products effectively. It also emphasizes the importance of integrating communication systems by implementing data centralization measures like fingerprint technology to protect customer information. A personal SWOT analysis is conducted to identify and address weaknesses in communication skills, with objectives for improvement including enhancing writing skills and concentration power through workshops, daily writing exercises, and concentration-enhancing games. The proposed strategies are justified by their effectiveness in improving writing skills through daily practice and the benefits of workshops for skill development. The report concludes with a list of references used.

TASK 3

Existing or anticipating communication
structure
Assistant CSM will analyse the communication structure of the
store and accordingly develop a long lasting communication
process in the Apple Inc. For this purpose, the manager will involve
the use of generic communication channels (Antar, 2015). To
interact with the same level employees the manager will conduct
the meeting in a formal or informal manner or in order to take
feedbacks from them, announcement board can be used or
internal memo to instruct the command.

Continued...
To report the top management about the sales and other situation
manager will mail them or he will conduct the formal meeting to
present the report. For providing information to the loyal and
regular customers email newsletter or telephone will be used and a
feedback column on the website for the customer to take ideas and
suggestions. This communication process will ensure effective
working in the organisation

Methods to improve communication systems
At apple store, manager should bring some extent improvement in
the communication process. The manager should design the
methods in which he can bring up-gradation in the feedback
column at their website. Instead of just receiving the message, a
chat column should be introduced and a personnel should be
appointed who gives satisfactory reply to the customer (Bell, and
Smith, 2010). For improving the communication skills of the
customer service staff, the manager should conduct the training in
which the procedure is designed which will help the staff to
promote new launched product and other existing product in a
more effective manner.

Implementation of improvement for
integration of communication systems
Improvements should be brought in order to ensure the
integration of communication system in the Apple Inc. For
instance, information of each and every customers is very
essential for the organisation. These information should not
be leaked to the competitors in any form. For this purpose,
finger print technology should be introduced to bring data
centralisation among the three levels of management only.
Only the manager's team can access the information of
customers (Binder, 2012). The stored data of customers
information cannot be leaked by any of the staff of the Apple
to its competitors.

A personal plan to improve own
communication skills
For analysing and improving the personal communication
skills SWOT analysis has been done.
Strengths
Good speaking skills.
Influencing others.
Good listening skills

Continued..
Weakness
Writing skills are weak.
Weak concentration power.
Opportunities
Workshops for improvement.
Daily customer interaction

Continued..
Threats
Lack of time for attending workshops.
Lack of interest.

Objectives for improvement
After doing the SWOT analysis weakness were known by the
manager.
1. Improvements in the writing skills can be brought by joining
the workshops or daily writing by copying the style of the
favourite writer (Grunig, 2013). Interest can be brought by
using the listening skills. Listen to any article or news and
then write that article in your own style. Daily interacting with
customer in a form of email writing, improvements can be
brought.

Continued..
2. For improving the concentration power, such games should
be played which requires high amount of concentration. This
may improve skill of the manager.

Justification
The ways proposed to overcome weaknesses are effective
because by daily writing the emails to customers, manager
would ensure the effectiveness in writing and will search for
new words to be used. Through this, their writing skills may
get improve. Workshops also ensures the best results for
improving the skills.

References
Journals
Dawson, M., Madera, M. J. and Neal, A. J., 2011. Managing bilingual employees:
communication strategies for hospitality managers. Worldwide Hospitality and
Tourism Themes. 3(4). pp.319-334.
Invernizzi, E., Romenti, S. and Fumagalli, M., 2012. Identity, communication and change
management in Ferrari. Corporate Communications: An International Journal. 17(4).
pp.483-497
Jameson, D. A., 2007. Reconceptualizing cultural identity and its role in intercultural
business communication. Journal of Business Communication. 44(3). pp.199-235.
Online
Managing Communication Challenges. 2015. [Online]. Available through
<http://outreach.cornell.edu/programs/program_view.cfm?ProgramID=650>.
[Accessed on 7 October 2015].

Thank You