Business Communication: Information, Persuasion, and Skills Analysis

This essay delves into the realm of business communication, exploring its fundamental aspects and practical applications. The essay begins by defining communication and differentiating it from information, emphasizing the exchange of messages between a sender and receiver. It highlights the significance of effective communication in fostering positive relationships and improving business efficiency. The essay further examines the various ways communication is used in business, including both verbal and non-verbal methods, and the importance of active listening and feedback. It also contrasts business communication with persuasion, clarifying that the former focuses on information transmission while the latter aims to influence. The essay concludes by underscoring the essential role of effective communication in enhancing organizational productivity and employee morale. The essay references various academic sources to support its arguments.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student:
Name of the University:
Author Note:

1BUSINESS COMMUNICATION
Introduction
Business communication involves the information that is shared among the employees
of the organisation with the help of different managerial meetings or house journals. It is
mainly performed for the commercial purposes and for the benefit of the organisation.
Communication is crucial in an organisation and workplace because it successfully
helps in effective negotiations between the employees and the managers of the
establishment and also helps to accomplish the goals. It is also important to maintain
suitable relationships among the employees and in turn increase the competence and
production of the workplace.
Discussion
What is communication? And how does it differ from information?
According to Adler, Rodman and Du (2016), communication is the process of
exchange of information between the sender and the receiver. The process of communication
is said to be successful when the person sending the message can effectively encode the
message so the receiver can decode it and decipher its meaning. A feedback from the receiver
back to the sender marks the communication to be effective. As stated by Richards (2014),
communication can be also defined as the transmission of thoughts and ideas along with
opinions from one person to another in an organisation.
As discussed by Janich (2018) information is the fact that needs to be communicated.
The basic point of difference between communication and information is that it is the content
of the message that needs to be transmitted from one person to another and can be codified
independently. A communication may involve information but information is never a
communication, as it is the basic knowledgeable message that needs to be communicated to

2BUSINESS COMMUNICATION
the receiver from the sender. The communication of information in the business is very
essential.
How is communication used in Business?
Since effective communication plays a vital role in a business, there are certain
communication skills that the business owner must perform. The company policies are
explained to the customers and the clients and the business managers and the owners are
responsible to answer their questions about their products and services. In this manner the
communication is used in business. It helps to foster better relationships among the clients
and the staffs and improves the efficiency of the business. The communication in business
can be verbal as well as non-verbal. Using positive languages as the mode of communication
and suggesting alternatives and offering solutions can make the business communication
effective. The business owners have a consistent assertiveness and they make statements out
of confidence by not being hostile. However, as discussed by Lloyd, Boer and Voelpel
(2017), the most important tool for communication in a business is to listen to the audience
and providing and accepting feedbacks from the employees. It is very important to prioritize
the decisions of the staffs and letting them speak and place their opinions. Effective
communication in a business is always a two way process which is taken care of.
How business communication is used to inform and how is it different from persuasion?
The business communication in an organisation is used to provide information across
the table. However, as stated by Brink and Costigan (2015), business communication can be
performed both internally and externally. Internal communication takes place when the
information flows from the lower staffs to the hierarchy, from the top levels of the
organisation to the lower levels and also horizontally within the people of the same rank.
External business communication takes place by the s the supervisors of the company with
the clients, the customers and the vendors outside the organisation.

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Also the information can be transmitted by the business communication by written
form of communication, or through verbally. Several forms of letters, house journals, posters
or bulletin boards and notices can be used to share information within the organisation. Also
as stated by An et.al., (2015), nowadays the electronic form of communication has had a
profound effect over the manner in which the business communication is conducted which
includes web conferencing, online chats, organisational websites and social networking.
According to Petty and Wegener (2014), persuasion is the process of bringing an
effect in the audiences by presenting arguments , in order to motivate them or move them. It
is different from business communication because business communication involves the
transmission of information to the clients or the employees internally or externally.
Communication in business does not involve persuading the employees and moving them or
changing the audience, in order to adopt the views of the managers or change their behaviour.
Conclusion
Thus from the above discussion it can be concluded that the effective communication
is extremely essential in business for the improvement in the productivity of the organisation
as well as for increasing the morality of the employees of the company. Through verbal as
well as non verbal and written methods the business owners of the companies communicate
with the employees and the clients and vice versa, to provide information from one end to the
other.

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References:
Adler, R.B., Rodman, G.R. and Du Pré, A., 2016. Understanding human
communication (Vol. 10). Oxford University Press.
An, D.S., Lee, J.G., Kong, S.P. and Lim, Y.C., NATIONAL IT INDUSTRY PROMOTION
AGENCY, 2015. Electronic document communication system and electronic document
communication method. U.S. Patent 9,143,358.
Brink, K.E. and Costigan, R.D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education, 14(2), pp.205-221.
Janich, P., 2018. What is information? (Vol. 55). U of Minnesota Press.
Lloyd, K.J., Boer, D. and Voelpel, S.C., 2017. From listening to leading: Toward an
understanding of supervisor listening within the framework of leader-member exchange
theory. International Journal of Business Communication, 54(4), pp.431-451.
Petty, R.E. and Wegener, D.T., 2014. Thought systems, argument quality, and persuasion.
In The content, structure, and operation of thought systems (pp. 155-170). Psychology Press.
Richards, J.C. and Schmidt, R.W., 2014. Language and communication. Routledge.