Communication, Information, and Knowledge Management Report for Tesco

This report examines communication, information, and knowledge management within Tesco, a major retail company. The report covers various aspects, including decision-making processes, the importance of information and knowledge for effective operations, and the identification of internal and external sources of information. It also analyzes stakeholder involvement in decision-making, methods for developing business relations, and strategies for future improvements in communication and knowledge sharing. The report further investigates existing communication processes within the organization, suggesting improvements for better integration and personal communication skill development. Additionally, it addresses the collection, formatting, storage, and transmission of information and knowledge, proposing changes to enhance these processes and improve access to information systems. The report provides recommendations for improvements and concludes with a comprehensive overview of the key findings and their implications for Tesco's overall performance.

Managing communication,
information and knowledge

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1.1 Range of decisions to be taken..............................................................................................1
1.2 Information and knowledge needed to ensure effective decision taking..............................2
1.3 Internal and external sources of information and understanding..........................................2
1.4 Recommendations for improvement.....................................................................................3
TASK2.............................................................................................................................................4
2.1 Stakeholder for decision making process..............................................................................4
2.2 Ways contact with individuals stakeholders which are identified above and methods for
developing business relations......................................................................................................5
2.3 Identified in decision making as appropriate........................................................................6
2.4 Design strategies for future improvement.............................................................................6
TASK 3............................................................................................................................................7
3.1 Existing processes of communication in organisation..........................................................7
3.2 Ways to improve appropriateness.........................................................................................8
3.3 Improvements to ensure greater integration of system communication in firm...................8
3.4 Plan to improve personal communication skill.....................................................................9
TASK4...........................................................................................................................................10
4.1 Present approaches which has to be collected, formatted, stored and transmitted..............10
4.2 Bring out the correct changes which will help in improving the collection, formatting and
storage of information and knowledge......................................................................................11
4.3 Implement a strategy to improve which would help in accessing to the systems of
information and knowledge.......................................................................................................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
Communication is a part in which information is passed through one person to another. It
plays a vital role in all fields as without it information cannot be passed correctly,
communication helps employees and the employees to connect with each other and can share the
correct information and ideas to all in effective manner. . it. TESCO is a retailers, which
provides various things such has grocery, clothing, etc. they provides best services to their
customers. It is the third largest retailers in world. In this report importance of communication in
organisation is explained and tools and techniques which have to be kept in mind before doing
communication. (Schwalbe, 2015). information and knowledge in organisation is essential
which will aid in doing their work in correct manner.
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TASK 1
1.1 Range of decisions to be taken
While preparing for Starting up a new shop at some other place it is important to take
appropriate decisions and before that they have to make plans for that. If decisions are not made
then problems can be raised while opening up of shop, all the people which is included in this
should also be involved in decision making process so that can also help accordingly. Decisions
are taken in all sectors, it is essential to take correct decision, for this process many organisation
use to contact with consultant who helps them in taking appropriate decisions which aid them in
performing there further procedures in organisation, even firm use to provide better training and
knowledge to their management and employees so that they can take better decisions for
company, and they also try to provide best environment to employees so that they do their work
in correct manner and can take better decisions. Decision can be taken in t three ways which is
strategic, tactical decision and operational level Strategic decision is taken by top level
management and these are the major form of decision making as this can affect the organisation
if it will not followed properly (Shkurkin 2015). Tactical decision is taken by a middle level
management which will help in making decisions to achieve goals and objective of firm and they
do pass the information to the lower level so that they can perform their day to day operation.
Operational Decision is taken by lower level management to solve the problems which are
related to day to day operational activities and to solve the problems of employees and workers.
There are different kinds of decision making types in organisation such as: decision which is
programmed, it can be non programmed, strategic, tactical and operational decisions.
1.2 Information and knowledge needed to ensure effective decision taking
Information and knowledge plays very big role in organisational culture, Changing of
taste and class of organisation better information and knowledge is necessary so that employees
can take proper decisions and actions, Planning for opening up of new business would required
to have information regarding all the things which can be involved in the process of starting up
of a business. If they will have information about some of the major things then it can be helpful
for them to easily open up business, before staring firm should collect data and some information
which will help them. Knowledge plays a vital role in organisation as that can help in
understanding everything easily, so before opening they should take informations about the
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place, people as this will help in knowing that which place will be suitable and how, so they
would automatically get knowledge about all. To analyse the market area proper information and
knowledge is required so that they can get appropriate data about market by which they can plan
things further, all people who are working in firm need to make proper plans and take correct
decision and for that they need to have proper sources of information and knowledge. Firm
should plan and use good strategies which would help them in taking decisions which will aid
them in getting their work done correctly. it would also aid them in achieving success and
provide strength to compete with their competitive market (Sigala and Chalkiti, 2015). some
classes or training session has to be provided to employees which would aid in enhancing their
knowledge at high level.
1.3 Internal and external sources of information and understanding
Internal and external sources of information are internal and external stakeholder of firm.
Internal sources are those which are collected from inside the firm, various internal information
are:
 Personal and administration department- They can give proper advices to the firm and
their main duty is to manage all the works which are related to the organisation so that
they can perform well in market. In this details of all the employees and people who are
working in company are stored, informations are like their personal details, experience,
career information, and many other informations which are related to them are been
saved this would also help in safety issues by employees (Trevino and Nelson, 2010).
 Financial department- In this details are regarding to the performance are been stored,
cost, salary profit, loss are included in it.
 Marketing department- This department will help in getting proper information about
market area which will aid the firm in proving goods and services according to it and
perform their work as per the information. This information which are collected in this
will help in knowing about the achievement of products and services which are produced
by company is stored.
 Manufacturing department- In this all the details which are regarding to manufacturing
are been recorded in it which would aid firm in knowing about manufacturing details.
This is provide help to them by manufacturing the ,materials which can be liked by
people which is near to that store.
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 Government bodies- Can provide informations to the organisation by different ways,
when ever they will make plans then they will try to make aware to all firms so that all
organisations can get benefit of the schemes and policies which they had been made.
External sources information is not managed or conducted by organisation, it is done externally,
they use to collect required information by different kinds of sources such as government
agencies, national opinion polls, trade journals, internet, private information provider.
1.4 Recommendations for improvement
Firstly they should collect all the required data and information, By the help of these
gathered information further decisions can be taken, before doing anything taking proper
decisions is necessary which will aid them in opening up the store in better way and at correct
place so that they can earn more and more profits. According to me, they should create best plan
which will attract customers to their shop this can aid in achieving more profit easily and to
attract people they should collect informations regarding customers choices and requirements so
they can provide products and services according to it. TESCO company is requires to plan
better ways by which they could improve their process of decision making in firm which will
help them in doing their work in correct manner which will aid them in achieving proper success.
They should use proper information before making any decision as if not made it would effect
them, trainings or meetings which are conducted in organisations can help employees to know
to the ways of collecting information which is useful for them and knowledge which will help
them in doing their task at appropriate time (Schaper and et.al., 2010). TESCO Company should
use many different sources like internal as well as external sources which would provide them
correct details about firm internally and externally, this would help them in collecting more
information which would aid in getting data of market place. They should use new techniques so
that they can assess to correct message by market easily.
TASK2
2.1 Stakeholder for decision making process
Stakeholders can be of two types which are internal and external stakeholders, they can
be a group of individual. Two types of stakeholder which are:
 Internal stakeholder- These are those stakeholder which is internal part of company
which is employees, managers. Internal stakeholders are important to make decisions
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inside the firm, it is essential for firm to take advice and involve all of them in decision
making process so they can achieve what they have been decided. Managers are those
who manages all the act ivies which are going on and solves the problems related to
employees and firm so they has to know all the things. And employees are people which
are most important resource in organisation which do all the possible efforts to fulfil the
requirements of firm to achieve success.
 External stakeholder- They are those which are the external, such as Customers, clients,
local government where the company is. External stakeholders are those which effects
the firm from outside, they are the also important, so before taking any decisions
regarding the things by which they can be effected or in which they are involved in that
process of decision making all of them should also be included so they can also give
some ideas and they can also then know and understand the situation.
Both internal and external stakeholders are important for the company as they both provides the
better information and knowledge to them which would be helpful for them in making proper
plans and do their work in correct manner, it is essential to listen to both stakeholders so that
conflict could not occur in between them and this would also make organisation get more and
more ideas which would aid in getting more better knowledge to improve their condition (Pugh,
2016). Problems can be solved if both do their planning together, both stakeholders should be
provide equal importance as both are important.
2.2 Ways contact with individuals stakeholders which are identified above and methods for
developing business relations
It is essential to have good relation with all the stakeholder so that organisation could get
desired result, stakeholder should have proper knowledge and skills so that he could help the
firm in taking appropriate information and which will aid in taking proper decisions. Internal and
External stakeholder are :
Professional stakeholders Other stakeholders
Directors
Managing directors
Board members
CEO
Local authority
Customers
Fund providers
Suppliers
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Employees
These are the professional and other stakeholders which is involved in some of the activities of
organisation, to communicating with them is essential, they should not be ignored while decision
making process.
It is important to know about individual or the group of stakeholders to resolve conflicts,
Stakeholders can impact on the plans, policies and many more and it can be depended on the
relation among them. After identifying the important stakeholders after that importance and
influence of them is to be noticed. ways to identify the importance of stakeholders:
 Identify stakeholders- It is essential to have knowledge about all the stakeholder ,
(Prytherch, 2016). so that company can know select the appropriate stakeholder which
will help in many ways.
 Understand needs- Stakeholders should do proper communication so that they can now
about what step should be taken next and what all are their needs which has to be fulfilled
by firm. And should identify the required information .
 Monitoring- All the things and performance which are done through stakeholder in
organisation should be monitored properly, which would aid in getting correct
information.
 Prioritize- from all the stakeholder some of them can be most important for firm so they
should be kept at priority level.
2.3 Identified in decision making as appropriate
All stakeholder of TESCO company should have rights to involve in decision making
process, this would help firm to get different ideas at one place, this would also aid stakeholder
to know and understand the actual condition of organisation at present time so they can
cooperate with them in better way. all the identified stakeholders should be involved in the
price's of decision making so that all can provide different ideas and plans to firm which will
help them in opening up their business in correct way with all the required things. Decisions has
to taken for all the fields and strategies should be made to work according to it, strategies should
be made like pricing strategies which will attract people to buy the products, before setting the
price proper research should be done which will aid in deciding the price according to the area.
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And location strategies can help in deciding the actual location which will help finding the
correct place to open new shop. If external stakeholder will be involved in process of decision
making of firm then it can be beneficial for them to know about their needs and wants so that
they can process according to it (Mok, Shen and Yang, 2015). Stakeholder are important for
business as because they helps in taking proper decisions regarding their success, they are the
people which are involved in firms activities it can be beneficial for company as they will get
more ideas regarding their problems
2.4 Design strategies for future improvement
It should manage all there day to day operations and all other activities in correct
manner, there are some strategies which has to be followed so that they can manage
stakeholders:
 Pricing strategies- price of the commodities should be set according to the purchasing
power of the people nearby, so they can afford it and can come to purchase over there.
Price should be set after studying properly about market and the competitors.
 Location strategies- Before starting up store it is essential to identify the best location
which will help them in connecting with more customers and aid in earning profit.
Location also matters a lot, if the store is not opened at right place then they will not be
able to earn profit and connect more customers to them.
Some things has to be taken care like:
 Employees- it should provides their staff members a best working place, good
environment, fair terms and conditions, more and more opportunities, take care of health
and safety of staffs.
 Customers- They are most important for organisation, so it is essential to provide best
shopping experience and with honesty, provide products and services at affordable price.
 Government- They produce products and services which are legal, provides job
opportunities to people, and should pay tax to government properly (Gharajedaghi,
2011).
 Communities- They shall produce products and services which will be beneficial for
society and plan to do such things which will fulfil their requirements.
 Suppliers- It should be very fair and honest, should provide opportunities, they has to
provide long time relation with them so that no issues can come in between them.
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TASK 3
3.1 Existing processes of communication in organisation
The process of transferring and receiving of message is known as communication
procedure TESCO is having approx 400,000 employees working over there, at various branches
it can be little hard for the management to convey the messages to all employees at different
places. There is a communication process by which message passes through:
 Sender- It can be individuals or group which start the communication process they puts
their emotions, plan, information in written, words and spoken. All the informations
which are required to be informed to all.
 Encoding- Sender should mainly encode the message in some form such as symbols,
characters, etc. so that receiver can understand what they are trying to convey. When the
message is been passed it is important for the people to encode it properly.
 Transmission- To convey the message form sender to receiver there are different sources
or medium to convey it. The sources should be appropriate so that message can be passed
properly so that people can understand it correctly.
 Feedback- After the receiver had received the message they will send feedback to sender
then will be send to him.
3.2 Ways to improve appropriateness
Process of communication can be improved by using many methods among which some
are explained as below:
 Multiple channels- If message is sent through multiple channels then it ensures that
message will reach to all people (Eisenberg and et.al., 2013).
 Repeating important message- Any of the message which is important should be repeated
many times so that it cannot be skipped by any ones mind. If the message would go on
continues basis then it will not be jump over their minds and they will remember it.
 Listening to the message carefully- It is essential to listen to the message properly which
will make sure that message had been understood by the receiver in a manner sender
wants him/her to understand.
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 Handling of communication problems- It is important to handle all the issues which arise
because of miss-communication . These issues should be handled correctly so that it will
not affect on organisation.
3.3 Improvements to ensure greater integration of system communication in firm.
Commutation is done in organisation so that information can be passed to different people.
While communicating it is necessary to know and follow its procedures, there should be good
proper planning and this can be understood easily by receiver. Communication plan helps in
understanding of message in correct manner and this includes:
 Current situation- Before doing any communication it is important to know about the
situation internally and externally, which would help in communication accordingly (Du,
Bhattacharya and Sen, 2010).
 Correct topic- Communication matter has to contain the major topic, its goals or
objectives so that they can proceed further according to there goals and plan which they
had made.
 Target people- Before passing the information it is essential to analyse the people who all
are important, and the main people to whom message should be conveyed.
 Main topics- While communicating it is important to tell required information to the
people and for that it is even essential to know about audience which are listening to their
communication so the message has to be conveyed according to that, it should be topic
related and exact point.
 Strategies- While communicating it is important to choose proper strategies which will
help in conveying message in appropriate manner.
3.4 Plan to improve personal communication skill
Communication is very necessary for each person as that is required at all the places,
without conveying no one can be able to pass the message which they want to tell people. In all
the field communication is required, and improvement is required in it. There are some steps
which are used to improve personal communication skills :
Ways Importance
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Listening Listening is different from hearing, active
listening is important, so that all things can be
understood properly. And this will even aid in
transferring the information to other in correct
way.
Concern emotions It is essential to know about emotions, while
communication eye contact and focus on facial
expression,etc. Should kept in mind.
Empathize When communicating points should be made
clear to the people, at the time of passing the
message it is essential to make people
understand what you actually want to say
(Donate and de Pablo, 2015).
Equally Communication point does not contain any
differentiation of any things which can make
conflicts like cast, region, society, etc. All
should be treated equally which will decrease
conflicts.
Resolving conflicts All the issues which arise while
communication or after then it should be
resolved properly. Should know some methods
to solve the issues.
Encourage While communicating with people appraisal
words should be used, as they can get
impressed with it can concentrate more to the
communication
Positive attitude One should be positive in nature, and talk with
others in positive way which would aid in
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